Brandwave

How popular isTroy Lee Designs?

In October 2026, people searched for Troy Lee Designs by name about 910 times in New Zealand, an 18.2% increase from the previous year. These searches made up 4.5% of all New Zealand bike gloves brand searches, placing Troy Lee Designs fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about bike gloves brands, Troy Lee Designs did not appear in any of the answers.

Search and AI answers in October 2026

Troy Lee Designs is the fourth most searched of 5 competitors and not named in the AI answers we collected.

  1. Fox RacingShare of searches 79.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. GiroShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SpecializedShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Troy Lee DesignsShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Pearl IzumiShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Giro2nd
  3. Pearl Izumi3rd
  4. Specialized–
  5. Troy Lee Designs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

  • Asked ChatGPT

    “Which bike gloves brand should I buy in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Pearl Izumi

  • Asked ChatGPT

    “What are the best bike gloves brands in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Pearl Izumi

  • Asked ChatGPT

    “What's the best bike gloves brand in New Zealand for cold weather riding?”

    1. 1Giro

  • Searched Google, AI Overview

    “bike gloves nz”

    1. 1Fox Racing
    2. 2Giro

  • Searched Google, AI Overview

    “cycling gloves nz”

    1. 1Fox Racing
    2. 2Giro

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Troy Lee Designs compared with other New Zealand bike gloves brands?

Troy Lee Designs against bike gloves brands in New Zealand, by month

Share of searches by month for Fox Racing, Giro, Specialized, Troy Lee Designs. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingGiroSpecializedTroy Lee DesignsPearl Izumi
Nov 202583.9%4.6%4.6%5.7%1.1%
Dec 202581.2%8.7%2.9%5.8%1.4%
Jan 202680.6%8.1%6.5%3.2%1.6%
Feb 202678.2%7.3%7.3%5.5%1.8%
Mar 202673%7.9%6.3%6.3%6.3%
Apr 202667.1%7.6%7.6%3.8%13.9%
May 202678.9%5.6%5.6%4.2%5.6%
Jun 202680%7.1%5.7%5.7%1.4%
Jul 202678%11.9%3.4%5.1%1.7%
Aug 202683.1%6.8%3.4%5.1%1.7%
Sep 202682%8.2%3.3%4.9%1.6%
Oct 202679.1%9%6%4.5%1.5%

  1. 1.Fox Racing

    79.1%

    Held 1st. 530 estimated branded searches, +6% vs prior month. Share -2.9 points.

  2. 2.Giro

    9%

    Held 2nd. 60 estimated branded searches, +20% vs prior month. Share +0.8 points.

  3. 3.Specialized

    6%

    Moved from 4th to 3rd. 40 estimated branded searches, +100% vs prior month. Share +2.7 points.

  4. 4.Troy Lee Designs

    4.5%

    Moved from 3rd to 4th. 30 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Pearl Izumi

    1.5%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Troy Lee Designs, Fox Racing and Pearl Izumi sell other things too, so only their searches that name this product count here, like “troy lee designs gloves”.

Compare popularity between Troy Lee Designs and its closest rivals

Every comparison with Troy Lee Designs

12 comparisons

How has branded search demand for Troy Lee Designs changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Troy Lee Designs in New Zealand rose from 770 to 910.
  • Across the 12 months ending October 2026, Troy Lee Designs’ share of searches among bike gloves brands in New Zealand decreased from 5.7% to 4.5%.
  • Across the 12 months ending October 2026, Troy Lee Designs’ share of searches among bike gloves brands in New Zealand peaked at 6.3% in March 2026 and was lowest at 3.2% in January 2026.
  • Across the 12 months ending October 2026, Troy Lee Designs fell from 2nd to 4th among bike gloves brands in New Zealand.

How did search popularity change for New Zealand bike gloves brands in October 2026?

4 changes

  1. In October 2026, Specialized overtook Troy Lee Designs to rank 3rd among bike gloves brands in New Zealand, with 6% of the searches.

  2. In October 2026, Giro gained share of searches among bike gloves brands in New Zealand, from 8.2% to 9%.

  3. In October 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 82% to 79.1%.

  4. Estimated monthly branded searches for Troy Lee Designs in New Zealand fell 40% over 12 measured months, from 50 to 30 in October 2026.

How are Troy Lee Designs’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Troy Lee Designs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • troy lee designs
  • troy lee designs gloves

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How the Brand Demand Index is measured

Where does Troy Lee Designs compete?

Troy Lee Designs is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands2nd of 69.6%Show ranking
Long sleeve jersey brands1st of 635.6%Show ranking
Bike gloves brands4th of 54.5%Shown above
Creator with pink hair and a pink jacket

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