Brandwave

How popular isThe Tooth Company?

In September 2026, people searched for The Tooth Company by name about 1,970 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 6.8% of all New Zealand dental clinic network searches, placing The Tooth Company third out of five networks. When we asked both ChatGPT and Google AI Overviews about dental clinic networks, The Tooth Company did not appear in any of the answers.

Search and AI answers in September 2026

The Tooth Company is the third most searched of 5 competitors and not listed in any AI answer.

  1. Lumino The DentistsShare of searches 65.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Smile DentalShare of searches 21.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. The Tooth CompanyShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Team DentalShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Dental PlanetShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top dental clinic networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Tooth Company did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lumino The Dentists1st
  2. Smile Dental2nd
  3. Team Dental3rd
  4. Dental Planet3rd
  5. The Tooth Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lumino The Dentists4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smile Dental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dental Planet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Team Dental1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Tooth Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dental clinic networks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dental clinic networks compete with The Tooth Company?

The Tooth Company against dental clinic networks in New Zealand, by month

Share of searches by month for Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthLumino The DentistsSmile DentalThe Tooth CompanyTeam DentalDental Planet
Oct 202564.2%21.9%7.7%4.6%1.5%
Nov 202564.3%22.3%7.6%4.6%1.2%
Dec 202562.6%22.5%7.9%5.6%1.4%
Jan 202664.7%21.8%7.5%4.6%1.5%
Feb 202666.8%19.8%7.2%5%1.2%
Mar 202665%21.2%6.6%5.9%1.4%
Apr 202665.5%22%6.2%4.9%1.4%
May 202664.7%21.6%7.1%5.2%1.4%
Jun 202666.6%19.9%6.1%6.1%1.3%
Jul 202664.9%21.9%6.3%5.5%1.4%
Aug 202664.8%21.4%6.6%6.1%1.1%
Sep 202665.6%21.4%6.8%4.7%1.4%

  1. 1.Lumino The Dentists

    65.6%

    Held 1st. 18.9K estimated branded searches, -3.5% vs prior month. Share +0.9 points.

  2. 2.Smile Dental

    21.4%

    Held 2nd. 6.2K estimated branded searches, -4.6% vs prior month. Share 0 points.

  3. 3.The Tooth Company

    6.8%

    Held 3rd. 2K estimated branded searches, -2% vs prior month. Share +0.2 points.

  4. 4.Team Dental

    4.7%

    Held 4th. 1.4K estimated branded searches, -26.1% vs prior month. Share -1.4 points.

  5. 5.Dental Planet

    1.4%

    Held 5th. 400 estimated branded searches, +21.2% vs prior month. Share +0.3 points.

Compare popularity between The Tooth Company and its closest rivals

Every comparison with The Tooth Company

12 comparisons

How has branded search demand for The Tooth Company changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Tooth Company in New Zealand fell from 2.2K to 2K.
  • Across the 12 months ending September 2026, The Tooth Company’s share of searches among dental clinic networks in New Zealand decreased from 7.7% to 6.8%.
  • Across the 12 months ending September 2026, The Tooth Company’s share of searches among dental clinic networks in New Zealand peaked at 7.9% in December 2025 and was lowest at 6.1% in June 2026.

How did search popularity change for New Zealand dental clinic networks in September 2026?

3 changes

  1. In September 2026, Lumino The Dentists gained share of searches among dental clinic networks in New Zealand, from 64.8% to 65.6%.

  2. In September 2026, Team Dental lost share of searches among dental clinic networks in New Zealand, from 6.1% to 4.7%.

  3. The Tooth Company’s share of searches among dental clinic networks in New Zealand has gained ground for 3 months in a row, from 6.1% to 6.8% in September 2026.

How are The Tooth Company’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Tooth Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the tooth company
  • the tooth company britomart
  • the tooth company eastridge
  • the tooth company smales
  • thetoothcompany

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How the Brand Demand Index is measured

Where does The Tooth Company compete?

The Tooth Company is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dental clinic networks3rd of 56.8%Shown above
Auckland orthodontic clinics2nd of 1121%Show ranking
Creator with pink hair and a pink jacket

Is The Tooth Company your brand?

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