Brandwave

Bachmann Orthodontics vs The Tooth Company:Which is more popular by branded search in New Zealand?

In August 2026, The Tooth Company had more branded searches than Bachmann Orthodontics among auckland orthodontic clinics in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Bachmann Orthodontics’ 880, and held a 31.3% Share of Search versus Bachmann Orthodontics’ 9%.

Share of Search among auckland orthodontic clinics in New Zealand in August 2026Which is more popular in search, Bachmann Orthodontics or The Tooth Company?
Bachmann Orthodontics9%880 searches
vs
The Tooth Company31.3%3.1K searches
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Which is more popular in search, Bachmann Orthodontics or The Tooth Company?

Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bachmann Orthodontics and The Tooth Company among auckland orthodontic clinics in New Zealand, by month

Share of Search by month for The Tooth Company, Bachmann Orthodontics. The figures are in the table below the chart.

View monthly share of search table
MonthThe Tooth CompanyShakespeare OrthodonticsEden OrthodonticsMilk OrthodonticsBachmann OrthodonticsMax and Beresford OrthodontistsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202536.2%19.4%11.6%6.9%10.1%7.1%7.4%1.3%
Nov 202534.1%17.8%17.8%5.4%9.8%8.3%5.6%1.2%
Dec 202536.7%17.6%11.8%5.2%9.7%10.2%6%2.8%
Jan 202636.9%22.9%10.5%7.1%8.6%7.4%5.8%0.83%
Feb 202632.2%24.5%11.1%6.6%9.8%8.4%6.1%1.2%
Mar 202629.9%24.9%13%6%10%9.1%5.8%1.4%
Apr 202631.2%24.1%14.3%6.6%7.9%9.9%5%0.99%
May 202630.6%23.3%13.5%6.2%10.4%8.1%6.5%1.4%
Jun 202630%23.3%12.9%7.3%8.8%9.2%6.9%1.7%
Jul 202631.6%26.2%9.7%8%8.2%8.4%6.6%1.2%
Aug 202631.3%21.7%13.3%9.1%9%8.1%5.9%1.7%
Sep 2026————————

How has the Bachmann Orthodontics and The Tooth Company comparison changed over the last 12 months?

How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

  1. In August 2026, Milk Orthodontics overtook Bachmann Orthodontics to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.

  2. In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.

How each brand is measured

Brandwave collects information about searches that people make online using Bachmann Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bachmann Orthodontics

4 branded search terms

  • bachmann orthodontics
  • bachmann orthodontics auckland
  • bachmann orthodontics nz
  • bachmannorthodontics

The Tooth Company

13 branded search terms

  • the tooth company
  • the tooth company auckland
  • the tooth company britomart
  • the tooth company eastridge
  • the tooth company near me
  • the tooth company nz
  • the tooth company prices
  • the tooth company reviews
  • the tooth company smales
  • the tooth company smales farm
  • thetoothcompany
  • thetoothcompany co nz
  • thetoothcompany.co.nz

How the Brand Demand Index is measured

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