Shakespeare Orthodontics vs The Tooth Company:Which is more popular by branded search in New Zealand?
In August 2026, The Tooth Company had more branded searches than Shakespeare Orthodontics among auckland orthodontic clinics in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Shakespeare Orthodontics’ 2.1K, and held a 31.3% Share of Search versus Shakespeare Orthodontics’ 21.7%.
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Which is more popular in search, Shakespeare Orthodontics or The Tooth Company?
Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Tooth Company, Shakespeare Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | The Tooth Company | Shakespeare Orthodontics | Eden Orthodontics | Milk Orthodontics | Bachmann Orthodontics | Max and Beresford Orthodontists | Tōtara Orthodontists | Zaveri Orthodontic & Periodontic Centre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 19.4% | 11.6% | 6.9% | 10.1% | 7.1% | 7.4% | 1.3% |
| Nov 2025 | 34.1% | 17.8% | 17.8% | 5.4% | 9.8% | 8.3% | 5.6% | 1.2% |
| Dec 2025 | 36.7% | 17.6% | 11.8% | 5.2% | 9.7% | 10.2% | 6% | 2.8% |
| Jan 2026 | 36.9% | 22.9% | 10.5% | 7.1% | 8.6% | 7.4% | 5.8% | 0.83% |
| Feb 2026 | 32.2% | 24.5% | 11.1% | 6.6% | 9.8% | 8.4% | 6.1% | 1.2% |
| Mar 2026 | 29.9% | 24.9% | 13% | 6% | 10% | 9.1% | 5.8% | 1.4% |
| Apr 2026 | 31.2% | 24.1% | 14.3% | 6.6% | 7.9% | 9.9% | 5% | 0.99% |
| May 2026 | 30.6% | 23.3% | 13.5% | 6.2% | 10.4% | 8.1% | 6.5% | 1.4% |
| Jun 2026 | 30% | 23.3% | 12.9% | 7.3% | 8.8% | 9.2% | 6.9% | 1.7% |
| Jul 2026 | 31.6% | 26.2% | 9.7% | 8% | 8.2% | 8.4% | 6.6% | 1.2% |
| Aug 2026 | 31.3% | 21.7% | 13.3% | 9.1% | 9% | 8.1% | 5.9% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Shakespeare Orthodontics and The Tooth Company comparison changed over the last 12 months?
3 findings
- The Tooth Company was ahead of Shakespeare Orthodontics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 19.4% to 21.7%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 36.2% to 31.3%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?
1 change
In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Shakespeare Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shakespeare Orthodontics
6 branded search terms
- shakespeare ortho
- shakespeare orthodontics
- shakespeare orthodontics epsom
- shakespeare orthodontics howick
- shakespeare orthodontics takapuna
- shakespeare orthodontics warkworth
The Tooth Company
13 branded search terms
- the tooth company
- the tooth company auckland
- the tooth company britomart
- the tooth company eastridge
- the tooth company near me
- the tooth company nz
- the tooth company prices
- the tooth company reviews
- the tooth company smales
- the tooth company smales farm
- thetoothcompany
- thetoothcompany co nz
- thetoothcompany.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.