Brandwave

How popular isThe Tooth Company?

In September 2026, people searched for The Tooth Company by name about 1,970 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 21% of all New Zealand Auckland orthodontic clinic searches, placing The Tooth Company second out of 11 clinics. When we asked both ChatGPT and Google AI Overviews about Auckland orthodontic clinics, The Tooth Company did not appear in any of the answers.

Search and AI answers in September 2026

The Tooth Company is the second most searched of 11 competitors and not listed in any AI answer.

  1. Shakespeare OrthodonticsShare of searches 21.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. The Tooth CompanyShare of searches 21%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Eden OrthodonticsShare of searches 11.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Max and Beresford OrthodontistsShare of searches 10.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Donna Lim OrthodonticsShare of searches 10.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+6 more

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Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Tooth Company did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland orthodontic clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland orthodontic clinics compete with The Tooth Company?

The Tooth Company against Auckland orthodontic clinics in New Zealand, by month

Share of searches by month for Shakespeare Orthodontics, The Tooth Company, Eden Orthodontics, Max and Beresford Orthodontists, Donna Lim Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Tōtara Orthodontists. The figures are in the table below the chart.

View monthly share of searches table
MonthShakespeare OrthodonticsThe Tooth CompanyEden OrthodonticsMax and Beresford OrthodontistsDonna Lim OrthodonticsMilk OrthodonticsBachmann OrthodonticsTōtara OrthodontistsZaveri Orthodontic & Periodontic CentreAuckland City OrthodonticsNorth Shore Orthodontics
Oct 202519.3%25.3%13%6.5%11.5%6.3%9.4%7.4%1.4%——
Nov 202516.5%23.8%16.5%9.4%11.2%6.1%9.1%6.3%1.1%——
Dec 202516%25.6%12.5%10.6%12.5%5.5%8.4%5.9%3%——
Jan 202622.1%26%11.7%8.1%9.6%7.9%7.9%5.9%0.93%——
Feb 202624.9%22.1%12.2%7.3%10.7%7.2%8.8%5.5%1.3%——
Mar 202623.6%19.7%14.1%7.9%10.9%6.4%9.6%6.3%1.5%——
Apr 202622.7%20.9%12.7%11.3%11.2%7.5%7.5%5.2%1.1%——
May 202622.5%21.2%11.6%8.8%11.6%5.6%10.2%6.8%1.6%——
Jun 202622.5%20.6%14.3%8.1%11%7.9%6.5%7.6%1.5%——
Jul 202623%21.6%10.5%8.9%11.9%8.6%7%7.2%1.3%——
Aug 202620.7%22.8%11.3%8.7%11.3%10%6.7%6.6%1.9%——
Sep 202621.4%21%11.8%10.5%10.4%10.4%6.9%6.4%1.3%——

  1. 1.Shakespeare Orthodontics

    21.4%

    Moved from 2nd to 1st. 1.8K estimated branded searches, -0.55% vs prior month. Share +0.7 points.

  2. 2.The Tooth Company

    21%

    Moved from 1st to 2nd. 1.8K estimated branded searches, -11.4% vs prior month. Share -1.8 points.

  3. 3.Eden Orthodontics

    11.8%

    Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Max and Beresford Orthodontists

    10.5%

    Moved from 6th to 4th. 890 estimated branded searches, +15.6% vs prior month. Share +1.8 points.

  5. 5.Donna Lim Orthodontics

    10.4%

    Moved from 3rd to 5th. 880 estimated branded searches, -12% vs prior month. Share -1 points.

  6. 6.Milk Orthodontics

    10.4%

    Moved from 5th to 6th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Bachmann Orthodontics

    6.9%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Tōtara Orthodontists

    6.4%

    Held 8th. 540 estimated branded searches, -6.9% vs prior month. Share -0.2 points.

  9. 9.Zaveri Orthodontic & Periodontic Centre

    1.3%

    Held 9th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.

  10. —.Auckland City Orthodontics

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  11. —.North Shore Orthodontics

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between The Tooth Company and its closest rivals

Every comparison with The Tooth Company

12 comparisons

How has branded search demand for The Tooth Company changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Tooth Company in New Zealand fell from 2.2K to 2K.
  • Across the 12 months ending September 2026, The Tooth Company’s share of searches among Auckland orthodontic clinics in New Zealand decreased from 25.3% to 21%.
  • Across the 12 months ending September 2026, The Tooth Company’s share of searches among Auckland orthodontic clinics in New Zealand peaked at 26% in January 2026 and was lowest at 19.7% in March 2026.
  • Across the 12 months ending September 2026, The Tooth Company fell from 1st to 2nd among Auckland orthodontic clinics in New Zealand.

How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026?

6 changes

  1. In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Max and Beresford Orthodontists overtook Donna Lim Orthodontics and Milk Orthodontics to rank 4th among Auckland orthodontic clinics in New Zealand, with 10.5% of the searches.

  3. In September 2026, The Tooth Company lost share of searches among Auckland orthodontic clinics in New Zealand, from 22.8% to 21%.

  4. In September 2026, Donna Lim Orthodontics lost share of searches among Auckland orthodontic clinics in New Zealand, from 11.3% to 10.4%.

  5. In September 2026, Zaveri Orthodontic & Periodontic Centre lost share of searches among Auckland orthodontic clinics in New Zealand, from 1.9% to 1.3%.

  6. Milk Orthodontics’ share of searches among Auckland orthodontic clinics in New Zealand has gained ground for 3 months in a row, from 7.9% to 10.4% in September 2026.

How are The Tooth Company’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Tooth Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the tooth company
  • the tooth company britomart
  • the tooth company eastridge
  • the tooth company smales
  • thetoothcompany

Do you work for The Tooth Company? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Tooth Company compete?

The Tooth Company is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dental clinic networks3rd of 56.8%Show ranking
Auckland orthodontic clinics2nd of 1121%Shown above
Creator with pink hair and a pink jacket

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