Milk Orthodontics vs The Tooth Company:Which is more popular by branded search in New Zealand?
In August 2026, The Tooth Company had more branded searches than Milk Orthodontics among auckland orthodontic clinics in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Milk Orthodontics’ 890, and held a 31.3% Share of Search versus Milk Orthodontics’ 9.1%.
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Which is more popular in search, Milk Orthodontics or The Tooth Company?
Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Tooth Company, Milk Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | The Tooth Company | Shakespeare Orthodontics | Eden Orthodontics | Milk Orthodontics | Bachmann Orthodontics | Max and Beresford Orthodontists | Tōtara Orthodontists | Zaveri Orthodontic & Periodontic Centre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 19.4% | 11.6% | 6.9% | 10.1% | 7.1% | 7.4% | 1.3% |
| Nov 2025 | 34.1% | 17.8% | 17.8% | 5.4% | 9.8% | 8.3% | 5.6% | 1.2% |
| Dec 2025 | 36.7% | 17.6% | 11.8% | 5.2% | 9.7% | 10.2% | 6% | 2.8% |
| Jan 2026 | 36.9% | 22.9% | 10.5% | 7.1% | 8.6% | 7.4% | 5.8% | 0.83% |
| Feb 2026 | 32.2% | 24.5% | 11.1% | 6.6% | 9.8% | 8.4% | 6.1% | 1.2% |
| Mar 2026 | 29.9% | 24.9% | 13% | 6% | 10% | 9.1% | 5.8% | 1.4% |
| Apr 2026 | 31.2% | 24.1% | 14.3% | 6.6% | 7.9% | 9.9% | 5% | 0.99% |
| May 2026 | 30.6% | 23.3% | 13.5% | 6.2% | 10.4% | 8.1% | 6.5% | 1.4% |
| Jun 2026 | 30% | 23.3% | 12.9% | 7.3% | 8.8% | 9.2% | 6.9% | 1.7% |
| Jul 2026 | 31.6% | 26.2% | 9.7% | 8% | 8.2% | 8.4% | 6.6% | 1.2% |
| Aug 2026 | 31.3% | 21.7% | 13.3% | 9.1% | 9% | 8.1% | 5.9% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Milk Orthodontics and The Tooth Company comparison changed over the last 12 months?
3 findings
- The Tooth Company was ahead of Milk Orthodontics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 36.2% to 31.3%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?
1 change
In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Milk Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milk Orthodontics
2 branded search terms
- milk orthodontics
- milk orthodontics auckland
The Tooth Company
13 branded search terms
- the tooth company
- the tooth company auckland
- the tooth company britomart
- the tooth company eastridge
- the tooth company near me
- the tooth company nz
- the tooth company prices
- the tooth company reviews
- the tooth company smales
- the tooth company smales farm
- thetoothcompany
- thetoothcompany co nz
- thetoothcompany.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.