Brandwave

How popular isThe Tooth Company in search?

In August 2026, there were an estimated 3.1K branded searches for The Tooth Company in New Zealand which held steady over the last 11 months. The Tooth Company holds 31.3% estimated Share of Search among New Zealand auckland orthodontic clinics and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. The Tooth Company31.3%
  2. Shakespeare Orthodontics21.7%
  3. Eden Orthodontics13.3%
  4. Milk Orthodontics9.1%
  5. Bachmann Orthodontics9%
  6. Max and Beresford Orthodontists8.1%
  7. Tōtara Orthodontists5.9%
  8. Zaveri Orthodontic & Periodontic Centre1.7%
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Which auckland orthodontic clinics compete with The Tooth Company?

The Tooth Company against auckland orthodontic clinics in New Zealand, by month

Share of Search by month for The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Max and Beresford Orthodontists, Tōtara Orthodontists. The figures are in the table below the chart.

View monthly share of search table
MonthThe Tooth CompanyShakespeare OrthodonticsEden OrthodonticsMilk OrthodonticsBachmann OrthodonticsMax and Beresford OrthodontistsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202536.2%19.4%11.6%6.9%10.1%7.1%7.4%1.3%
Nov 202534.1%17.8%17.8%5.4%9.8%8.3%5.6%1.2%
Dec 202536.7%17.6%11.8%5.2%9.7%10.2%6%2.8%
Jan 202636.9%22.9%10.5%7.1%8.6%7.4%5.8%0.83%
Feb 202632.2%24.5%11.1%6.6%9.8%8.4%6.1%1.2%
Mar 202629.9%24.9%13%6%10%9.1%5.8%1.4%
Apr 202631.2%24.1%14.3%6.6%7.9%9.9%5%0.99%
May 202630.6%23.3%13.5%6.2%10.4%8.1%6.5%1.4%
Jun 202630%23.3%12.9%7.3%8.8%9.2%6.9%1.7%
Jul 202631.6%26.2%9.7%8%8.2%8.4%6.6%1.2%
Aug 202631.3%21.7%13.3%9.1%9%8.1%5.9%1.7%
Sep 2026————————

  1. 1.The Tooth Company

    31.3%

    held 1st · 3.1K estimated branded searches · +6.6% vs prior month · -0.4 points

  2. 2.Shakespeare Orthodontics

    21.7%

    held 2nd · 2.1K estimated branded searches · -10.9% vs prior month · -4.6 points

  3. 3.Eden Orthodontics

    13.3%

    held 3rd · 1.3K estimated branded searches · +47.7% vs prior month · +3.6 points

  4. 4.Milk Orthodontics

    9.1%

    moved from 6th to 4th · 890 estimated branded searches · +21.9% vs prior month · +1 points

  5. 5.Bachmann Orthodontics

    9%

    held 5th · 880 estimated branded searches · +18.9% vs prior month · +0.8 points

  6. 6.Max and Beresford Orthodontists

    8.1%

    moved from 4th to 6th · 790 estimated branded searches · +3.9% vs prior month · -0.3 points

  7. 7.Tōtara Orthodontists

    5.9%

    held 7th · 580 estimated branded searches · -3.3% vs prior month · -0.7 points

  8. 8.Zaveri Orthodontic & Periodontic Centre

    1.7%

    held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.5 points

Compare search popularity between The Tooth Company and its closest rivals

How has branded search demand for The Tooth Company changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Tooth Company in New Zealand held steady at 3.1K.
  • Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 36.2% to 31.3%.
  • Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 36.9% in January 2026 and was lowest at 29.9% in March 2026.

How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

  1. In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.

  2. In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 9.7% to 13.3%.

  3. In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.

  4. In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.

  6. In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.

Which dental clinic networks compete with The Tooth Company?

The Tooth Company against dental clinic networks in New Zealand, by month

Share of Search by month for Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental. The figures are in the table below the chart.

View monthly share of search table
MonthLumino The DentistsSmile DentalThe Tooth CompanyTeam DentalDental Planet
Oct 202575.9%14.5%5.6%2.5%1.5%
Nov 202576.4%14.3%5.6%2.5%1.2%
Dec 202574.7%14.6%6.2%3.1%1.5%
Jan 202676.1%14.5%5.5%2.5%1.5%
Feb 202678.3%12.2%5.5%2.7%1.2%
Mar 202676.4%13.8%5.2%3.2%1.4%
Apr 202677.1%13.7%5.1%2.7%1.5%
May 202677%13.5%5.2%2.8%1.4%
Jun 202678%12.7%4.7%3.3%1.3%
Jul 202676.1%14.2%5.1%3%1.5%
Aug 202676.1%14%5.3%3.4%1.2%
Sep 2026—————

  1. 1.Lumino The Dentists

    76.1%

    held 1st · 44K estimated branded searches · +3.6% vs prior month · 0 points

  2. 2.Smile Dental

    14%

    held 2nd · 8.1K estimated branded searches · +2.3% vs prior month · -0.2 points

  3. 3.The Tooth Company

    5.3%

    held 3rd · 3.1K estimated branded searches · +6.6% vs prior month · +0.1 points

  4. 4.Team Dental

    3.4%

    held 4th · 2K estimated branded searches · +17.2% vs prior month · +0.4 points

  5. 5.Dental Planet

    1.2%

    held 5th · 670 estimated branded searches · -18.3% vs prior month · -0.3 points

Compare search popularity between The Tooth Company and its closest rivals

How has branded search demand for The Tooth Company changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand peaked at 6.2% in December 2025 and was lowest at 4.7% in June 2026.

How did search popularity change for New Zealand dental clinic networks in August 2026?

  1. Estimated monthly branded searches for Team Dental in New Zealand rose 40.4% over 11 measured months, from 1.4K to 2K in August 2026.

  2. Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.

How is The Tooth Company measured?

Brandwave collects information about searches that people make online using The Tooth Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • the tooth company
  • the tooth company auckland
  • the tooth company britomart
  • the tooth company eastridge
  • the tooth company near me
  • the tooth company nz
  • the tooth company prices
  • the tooth company reviews
  • the tooth company smales
  • the tooth company smales farm
  • thetoothcompany
  • thetoothcompany co nz
  • thetoothcompany.co.nz

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How the Brand Demand Index is measured

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