Auckland orthodontic clinics in New Zealand:Which brands are most popular in search?
In August 2026, The Tooth Company was the most searched among auckland orthodontic clinics in New Zealand, with an estimated 3.1K branded searches and 34.4% estimated Share of Search within this set.
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Compare Auckland orthodontic clinics using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Max and Beresford Orthodontists, Bachmann Orthodontics, Tōtara Orthodontists. The figures are in the table below the chart.
View monthly share of search table
| Month | The Tooth Company | Shakespeare Orthodontics | Eden Orthodontics | Milk Orthodontics | Max and Beresford Orthodontists | Bachmann Orthodontics | Tōtara Orthodontists | Zaveri Orthodontic & Periodontic Centre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 19.1% | 13% | 6.3% | 6.6% | 9.3% | 7.4% | 1.4% |
| Nov 2025 | 34% | 16.7% | 16.7% | 6.3% | 9.6% | 9.2% | 6.4% | 1.2% |
| Dec 2025 | 37.1% | 16.3% | 12.7% | 5.6% | 10.8% | 8.5% | 6% | 3% |
| Jan 2026 | 37.3% | 21.4% | 11.4% | 7.7% | 8% | 7.6% | 5.7% | 0.9% |
| Feb 2026 | 33.3% | 24.7% | 12.1% | 7.1% | 7.4% | 8.7% | 5.4% | 1.3% |
| Mar 2026 | 30% | 23.6% | 14.3% | 6.5% | 8.2% | 9.6% | 6.3% | 1.5% |
| Apr 2026 | 32.4% | 22.5% | 12.6% | 7.5% | 11.3% | 7.4% | 5.2% | 1.1% |
| May 2026 | 32.3% | 22.6% | 11.7% | 5.7% | 9% | 10.3% | 6.8% | 1.6% |
| Jun 2026 | 31% | 22.7% | 14.4% | 8% | 8.3% | 6.5% | 7.6% | 1.5% |
| Jul 2026 | 32.9% | 23.2% | 10.6% | 8.8% | 9% | 7.1% | 7.2% | 1.3% |
| Aug 2026 | 34.4% | 20.6% | 11.2% | 10% | 8.7% | 6.6% | 6.5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 3.1K | +11.7% | +1.5 points | |
| 2, held 2nd | 20.6% | 1.8K | -5.2% | -2.6 points | |
| 3, held 3rd | 11.2% | 1K | +13.6% | +0.7 points | |
| 4, moved from 5th to 4th | 10% | 890 | +21.9% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.7% | 770 | +2.7% | -0.3 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 6.6% | 590 | 0% | -0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 6.5% | 580 | -3.3% | -0.7 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.9% | 170 | +54.5% | +0.6 points |
34.4%
held 1st · 3.1K estimated branded searches · +11.7% vs prior month · +1.5 points
20.6%
held 2nd · 1.8K estimated branded searches · -5.2% vs prior month · -2.6 points
11.2%
held 3rd · 1K estimated branded searches · +13.6% vs prior month · +0.7 points
10%
moved from 5th to 4th · 890 estimated branded searches · +21.9% vs prior month · +1.2 points
moved from 4th to 5th · 770 estimated branded searches · +2.7% vs prior month · -0.3 points
6.6%
moved from 7th to 6th · 590 estimated branded searches · 0% vs prior month · -0.4 points
6.5%
moved from 6th to 7th · 580 estimated branded searches · -3.3% vs prior month · -0.7 points
held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.6 points
Compare search popularity between leading brands

The Tooth Company vs Shakespeare Orthodontics: compare search popularity
The Tooth Company vs Eden Orthodontics: compare search popularity

The Tooth Company vs Milk Orthodontics: compare search popularity
The Tooth Company vs Max and Beresford Orthodontists: compare search popularity
Shakespeare Orthodontics vs Eden Orthodontics: compare search popularity

Shakespeare Orthodontics vs Milk Orthodontics: compare search popularity
Shakespeare Orthodontics vs Max and Beresford Orthodontists: compare search popularity
Eden Orthodontics vs Milk Orthodontics: compare search popularityEden Orthodontics vs Max and Beresford Orthodontists: compare search popularity
Milk Orthodontics vs Max and Beresford Orthodontists: compare search popularity- Compare any of these brands
Which brand is most popular in search among auckland orthodontic clinics in New Zealand?
8 brands
In August 2026, The Tooth Company was the most searched among auckland orthodontic clinics in New Zealand, with an estimated 3.1K branded searches and 34.4% estimated Share of Search within this set. Shakespeare Orthodontics is in 2nd place, 13.8 percentage points behind at 20.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 36.9% → 34.4% | 37.3%Jan 2026 | 30%Mar 2026 | 1st | |
| 19.1% → 20.6% | 24.7%Feb 2026 | 16.3%Dec 2025 | 2nd | |
| 13% → 11.2% | 16.7%Nov 2025 | 10.6%Jul 2026 | 3rd | |
| 6.3% → 10% | 10%Aug 2026 | 5.6%Dec 2025 | 7th → 4th | |
| Max and Beresford Orthodontists | 6.6% → 8.7% | 11.3%Apr 2026 | 6.6%Oct 2025 | 6th → 5th |
| 9.3% → 6.6% | 10.3%May 2026 | 6.5%Jun 2026 | 4th → 6th | |
| 7.4% → 6.5% | 7.6%Jun 2026 | 5.2%Apr 2026 | 5th → 7th | |
| 1.4% → 1.9% | 3%Dec 2025 | 0.9%Jan 2026 | 8th |
Each finding as a sentence
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 36.9% to 34.4%.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 19.1% to 20.6%.
- Across the 11 months ending August 2026, Eden Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 13% to 11.2%.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 6.3% to 10%.
- Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 6.6% to 8.7%.
- Across the 11 months ending August 2026, Bachmann Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 9.3% to 6.6%.
- Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 7.4% to 6.5%.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 37.3% in January 2026 and was lowest at 30% in March 2026.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 24.7% in February 2026 and was lowest at 16.3% in December 2025.
- Across the 11 months ending August 2026, Eden Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 16.7% in November 2025 and was lowest at 10.6% in July 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 10% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 11.3% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, Bachmann Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 10.3% in May 2026 and was lowest at 6.5% in June 2026.
- Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 7.6% in June 2026 and was lowest at 5.2% in April 2026.
- Across the 11 months ending August 2026, Zaveri Orthodontic & Periodontic Centre’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 3% in December 2025 and was lowest at 0.9% in January 2026.
- Across the 11 months ending August 2026, Milk Orthodontics rose from 7th to 4th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Max and Beresford Orthodontists rose from 6th to 5th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Bachmann Orthodontics fell from 4th to 6th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Tōtara Orthodontists fell from 5th to 7th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Zaveri Orthodontic & Periodontic Centre held steady: its estimated Share of Search among auckland orthodontic clinics in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?
8 changes

In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 10%.

In August 2026, The Tooth Company gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 32.9% to 34.4%.
In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 10.6% to 11.2%.

In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.3% to 1.9%.

In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 23.2% to 20.6%.

In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 7.2% to 6.5%.

In August 2026, Bachmann Orthodontics rose from 7th to 6th among auckland orthodontic clinics in New Zealand.
Estimated monthly branded searches for Max and Beresford Orthodontists in New Zealand rose 51% over 11 measured months, from 510 to 770 in August 2026.

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