Max and Beresford Orthodontists vs Milk Orthodontics:Which is more popular by branded search in New Zealand?

Name: Max and Beresford Orthodontists vs Milk Orthodontics: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Milk Orthodontics had more branded searches than Max and Beresford Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Max and Beresford Orthodontists’ 790, and held a 9.1% Share of Search versus Max and Beresford Orthodontists’ 8.1%.

Share of Search among auckland orthodontic clinics in New Zealand in August 2026Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics?

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Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics?

Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Max and Beresford Orthodontists and Milk Orthodontics among auckland orthodontic clinics in New Zealand, by month

Month	The Tooth Company	Shakespeare Orthodontics	Eden Orthodontics	Milk Orthodontics	Bachmann Orthodontics	Max and Beresford Orthodontists	Tōtara Orthodontists	Zaveri Orthodontic & Periodontic Centre
Oct 2025	36.2%	19.4%	11.6%	6.9%	10.1%	7.1%	7.4%	1.3%
Nov 2025	34.1%	17.8%	17.8%	5.4%	9.8%	8.3%	5.6%	1.2%
Dec 2025	36.7%	17.6%	11.8%	5.2%	9.7%	10.2%	6%	2.8%
Jan 2026	36.9%	22.9%	10.5%	7.1%	8.6%	7.4%	5.8%	0.83%
Feb 2026	32.2%	24.5%	11.1%	6.6%	9.8%	8.4%	6.1%	1.2%
Mar 2026	29.9%	24.9%	13%	6%	10%	9.1%	5.8%	1.4%
Apr 2026	31.2%	24.1%	14.3%	6.6%	7.9%	9.9%	5%	0.99%
May 2026	30.6%	23.3%	13.5%	6.2%	10.4%	8.1%	6.5%	1.4%
Jun 2026	30%	23.3%	12.9%	7.3%	8.8%	9.2%	6.9%	1.7%
Jul 2026	31.6%	26.2%	9.7%	8%	8.2%	8.4%	6.6%	1.2%
Aug 2026	31.3%	21.7%	13.3%	9.1%	9%	8.1%	5.9%	1.7%
Sep 2026	—	—	—	—	—	—	—	—

How has the Max and Beresford Orthodontists and Milk Orthodontics comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Milk Orthodontics took it in August 2026.
Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 7.1% to 8.1%, and its estimated monthly branded searches moved from 620 to 790.
Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890.

How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

2 changes

In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
Estimated monthly branded searches for Max and Beresford Orthodontists in New Zealand rose 27.4% over 11 measured months, from 620 to 790 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Max and Beresford Orthodontists’ and Milk Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.