Brandwave

How popular isMilk Orthodontics?

In September 2026, people searched for Milk Orthodontics by name about 1,000 times in New Zealand, a 69.5% increase from the previous year. These searches made up 10.4% of all New Zealand Auckland orthodontic clinic searches, placing Milk Orthodontics sixth out of 11 clinics. When we asked both ChatGPT and Google AI Overviews about Auckland orthodontic clinics, Milk Orthodontics appeared in two of the three answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Milk Orthodontics is the sixth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. Shakespeare OrthodonticsShare of searches 21.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. The Tooth CompanyShare of searches 21%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Eden OrthodonticsShare of searches 11.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Max and Beresford OrthodontistsShare of searches 10.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Milk OrthodonticsShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Milk Orthodontics was mentioned in two out of three: in two of the three ChatGPT answers. Milk Orthodontics is the fourth most recommended of the 11.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

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See every answer about Auckland orthodontic clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland orthodontic clinics compete with Milk Orthodontics?

Milk Orthodontics against Auckland orthodontic clinics in New Zealand, by month

Share of searches by month for Shakespeare Orthodontics, The Tooth Company, Eden Orthodontics, Max and Beresford Orthodontists, Donna Lim Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Tōtara Orthodontists. The figures are in the table below the chart.

View monthly share of searches table
MonthShakespeare OrthodonticsThe Tooth CompanyEden OrthodonticsMax and Beresford OrthodontistsDonna Lim OrthodonticsMilk OrthodonticsBachmann OrthodonticsTōtara OrthodontistsZaveri Orthodontic & Periodontic CentreAuckland City OrthodonticsNorth Shore Orthodontics
Oct 202519.3%25.3%13%6.5%11.5%6.3%9.4%7.4%1.4%——
Nov 202516.5%23.8%16.5%9.4%11.2%6.1%9.1%6.3%1.1%——
Dec 202516%25.6%12.5%10.6%12.5%5.5%8.4%5.9%3%——
Jan 202622.1%26%11.7%8.1%9.6%7.9%7.9%5.9%0.93%——
Feb 202624.9%22.1%12.2%7.3%10.7%7.2%8.8%5.5%1.3%——
Mar 202623.6%19.7%14.1%7.9%10.9%6.4%9.6%6.3%1.5%——
Apr 202622.7%20.9%12.7%11.3%11.2%7.5%7.5%5.2%1.1%——
May 202622.5%21.2%11.6%8.8%11.6%5.6%10.2%6.8%1.6%——
Jun 202622.5%20.6%14.3%8.1%11%7.9%6.5%7.6%1.5%——
Jul 202623%21.6%10.5%8.9%11.9%8.6%7%7.2%1.3%——
Aug 202620.7%22.8%11.3%8.7%11.3%10%6.7%6.6%1.9%——
Sep 202621.4%21%11.8%10.5%10.4%10.4%6.9%6.4%1.3%——

  1. 1.Shakespeare Orthodontics

    21.4%

    Moved from 2nd to 1st. 1.8K estimated branded searches, -0.55% vs prior month. Share +0.7 points.

  2. 2.The Tooth Company

    21%

    Moved from 1st to 2nd. 1.8K estimated branded searches, -11.4% vs prior month. Share -1.8 points.

  3. 3.Eden Orthodontics

    11.8%

    Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Max and Beresford Orthodontists

    10.5%

    Moved from 6th to 4th. 890 estimated branded searches, +15.6% vs prior month. Share +1.8 points.

  5. 5.Donna Lim Orthodontics

    10.4%

    Moved from 3rd to 5th. 880 estimated branded searches, -12% vs prior month. Share -1 points.

  6. 6.Milk Orthodontics

    10.4%

    Moved from 5th to 6th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Bachmann Orthodontics

    6.9%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Tōtara Orthodontists

    6.4%

    Held 8th. 540 estimated branded searches, -6.9% vs prior month. Share -0.2 points.

  9. 9.Zaveri Orthodontic & Periodontic Centre

    1.3%

    Held 9th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.

  10. —.Auckland City Orthodontics

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  11. —.North Shore Orthodontics

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Milk Orthodontics and its closest rivals

Every comparison with Milk Orthodontics

8 comparisons

How has branded search demand for Milk Orthodontics changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milk Orthodontics in New Zealand rose from 590 to 1K.
  • Across the 12 months ending September 2026, Milk Orthodontics’ share of searches among Auckland orthodontic clinics in New Zealand increased from 6.3% to 10.4%.
  • Across the 12 months ending September 2026, Milk Orthodontics’ share of searches among Auckland orthodontic clinics in New Zealand peaked at 10.4% in September 2026 and was lowest at 5.5% in December 2025.
  • Across the 12 months ending September 2026, Milk Orthodontics rose from 8th to 6th among Auckland orthodontic clinics in New Zealand.

How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026?

6 changes

  1. In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Max and Beresford Orthodontists overtook Donna Lim Orthodontics and Milk Orthodontics to rank 4th among Auckland orthodontic clinics in New Zealand, with 10.5% of the searches.

  3. In September 2026, The Tooth Company lost share of searches among Auckland orthodontic clinics in New Zealand, from 22.8% to 21%.

  4. In September 2026, Donna Lim Orthodontics lost share of searches among Auckland orthodontic clinics in New Zealand, from 11.3% to 10.4%.

  5. In September 2026, Zaveri Orthodontic & Periodontic Centre lost share of searches among Auckland orthodontic clinics in New Zealand, from 1.9% to 1.3%.

  6. Milk Orthodontics’ share of searches among Auckland orthodontic clinics in New Zealand has gained ground for 3 months in a row, from 7.9% to 10.4% in September 2026.

How are Milk Orthodontics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Milk Orthodontics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milk orthodontics

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How the Brand Demand Index is measured

Where does Milk Orthodontics compete?

Milk Orthodontics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland orthodontic clinics6th of 1110.4%Shown above
Auckland orthodontists4th of 519.2%Show ranking
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