Milk Orthodontics vs Tōtara Orthodontists:Which is more popular by branded search in New Zealand?
In August 2026, Milk Orthodontics had more branded searches than Tōtara Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Tōtara Orthodontists’ 580, and held a 9.1% Share of Search versus Tōtara Orthodontists’ 5.9%.
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Which is more popular in search, Milk Orthodontics or Tōtara Orthodontists?
Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milk Orthodontics, Tōtara Orthodontists. The figures are in the table below the chart.
View monthly share of search table
| Month | The Tooth Company | Shakespeare Orthodontics | Eden Orthodontics | Milk Orthodontics | Bachmann Orthodontics | Max and Beresford Orthodontists | Tōtara Orthodontists | Zaveri Orthodontic & Periodontic Centre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 19.4% | 11.6% | 6.9% | 10.1% | 7.1% | 7.4% | 1.3% |
| Nov 2025 | 34.1% | 17.8% | 17.8% | 5.4% | 9.8% | 8.3% | 5.6% | 1.2% |
| Dec 2025 | 36.7% | 17.6% | 11.8% | 5.2% | 9.7% | 10.2% | 6% | 2.8% |
| Jan 2026 | 36.9% | 22.9% | 10.5% | 7.1% | 8.6% | 7.4% | 5.8% | 0.83% |
| Feb 2026 | 32.2% | 24.5% | 11.1% | 6.6% | 9.8% | 8.4% | 6.1% | 1.2% |
| Mar 2026 | 29.9% | 24.9% | 13% | 6% | 10% | 9.1% | 5.8% | 1.4% |
| Apr 2026 | 31.2% | 24.1% | 14.3% | 6.6% | 7.9% | 9.9% | 5% | 0.99% |
| May 2026 | 30.6% | 23.3% | 13.5% | 6.2% | 10.4% | 8.1% | 6.5% | 1.4% |
| Jun 2026 | 30% | 23.3% | 12.9% | 7.3% | 8.8% | 9.2% | 6.9% | 1.7% |
| Jul 2026 | 31.6% | 26.2% | 9.7% | 8% | 8.2% | 8.4% | 6.6% | 1.2% |
| Aug 2026 | 31.3% | 21.7% | 13.3% | 9.1% | 9% | 8.1% | 5.9% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Milk Orthodontics and Tōtara Orthodontists comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Milk Orthodontics took it in January 2026, Tōtara Orthodontists took it in May 2026, Milk Orthodontics took it in June 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890.
- Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 7.4% to 5.9%, and its estimated monthly branded searches moved from 640 to 580.
How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?
2 changes
In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Milk Orthodontics’ and Tōtara Orthodontists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milk Orthodontics
2 branded search terms
- milk orthodontics
- milk orthodontics auckland
Tōtara Orthodontists
3 branded search terms
- totara ortho
- totara orthodontics
- totara orthodontists
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