How popular isMilk Orthodontics in search?
In August 2026, there were an estimated 890 branded searches for Milk Orthodontics in New Zealand which is up 48.3% over the last 11 months. Milk Orthodontics holds 9.1% estimated Share of Search among New Zealand auckland orthodontic clinics and is ranked 4th of 8 competitors for search popularity.
The Tooth Company31.3%
Shakespeare Orthodontics21.7%Eden Orthodontics13.3%
Milk Orthodontics9.1%
Bachmann Orthodontics9%- Max and Beresford Orthodontists8.1%
Tōtara Orthodontists5.9%
Zaveri Orthodontic & Periodontic Centre1.7%
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Which auckland orthodontic clinics compete with Milk Orthodontics?
Share of Search by month for The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Max and Beresford Orthodontists, Tōtara Orthodontists. The figures are in the table below the chart.
View monthly share of search table
| Month | The Tooth Company | Shakespeare Orthodontics | Eden Orthodontics | Milk Orthodontics | Bachmann Orthodontics | Max and Beresford Orthodontists | Tōtara Orthodontists | Zaveri Orthodontic & Periodontic Centre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 19.4% | 11.6% | 6.9% | 10.1% | 7.1% | 7.4% | 1.3% |
| Nov 2025 | 34.1% | 17.8% | 17.8% | 5.4% | 9.8% | 8.3% | 5.6% | 1.2% |
| Dec 2025 | 36.7% | 17.6% | 11.8% | 5.2% | 9.7% | 10.2% | 6% | 2.8% |
| Jan 2026 | 36.9% | 22.9% | 10.5% | 7.1% | 8.6% | 7.4% | 5.8% | 0.83% |
| Feb 2026 | 32.2% | 24.5% | 11.1% | 6.6% | 9.8% | 8.4% | 6.1% | 1.2% |
| Mar 2026 | 29.9% | 24.9% | 13% | 6% | 10% | 9.1% | 5.8% | 1.4% |
| Apr 2026 | 31.2% | 24.1% | 14.3% | 6.6% | 7.9% | 9.9% | 5% | 0.99% |
| May 2026 | 30.6% | 23.3% | 13.5% | 6.2% | 10.4% | 8.1% | 6.5% | 1.4% |
| Jun 2026 | 30% | 23.3% | 12.9% | 7.3% | 8.8% | 9.2% | 6.9% | 1.7% |
| Jul 2026 | 31.6% | 26.2% | 9.7% | 8% | 8.2% | 8.4% | 6.6% | 1.2% |
| Aug 2026 | 31.3% | 21.7% | 13.3% | 9.1% | 9% | 8.1% | 5.9% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 3.1K | +6.6% | -0.4 points | |
| 2, held 2nd | 21.7% | 2.1K | -10.9% | -4.6 points | |
| 3, held 3rd | 13.3% | 1.3K | +47.7% | +3.6 points | |
| 4, moved from 6th to 4th | 9.1% | 890 | +21.9% | +1 pointsmoved from 6th to 4th | |
| 5, held 5th | 9% | 880 | +18.9% | +0.8 points | |
| 6, moved from 4th to 6th | 8.1% | 790 | +3.9% | -0.3 pointsmoved from 4th to 6th | |
| 7, held 7th | 5.9% | 580 | -3.3% | -0.7 points | |
| 8, held 8th | 1.7% | 170 | +54.5% | +0.5 points |
31.3%
held 1st · 3.1K estimated branded searches · +6.6% vs prior month · -0.4 points
21.7%
held 2nd · 2.1K estimated branded searches · -10.9% vs prior month · -4.6 points
13.3%
held 3rd · 1.3K estimated branded searches · +47.7% vs prior month · +3.6 points
9.1%
moved from 6th to 4th · 890 estimated branded searches · +21.9% vs prior month · +1 points
held 5th · 880 estimated branded searches · +18.9% vs prior month · +0.8 points
moved from 4th to 6th · 790 estimated branded searches · +3.9% vs prior month · -0.3 points
5.9%
held 7th · 580 estimated branded searches · -3.3% vs prior month · -0.7 points
held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.5 points
Compare search popularity between Milk Orthodontics and its closest rivals

Milk Orthodontics vs The Tooth Company: compare search popularity
Milk Orthodontics vs Shakespeare Orthodontics: compare search popularity
Milk Orthodontics vs Eden Orthodontics: compare search popularity

Milk Orthodontics vs Bachmann Orthodontics: compare search popularity
Milk Orthodontics vs Max and Beresford Orthodontists: compare search popularity- Compare Milk Orthodontics with any brand
How has branded search demand for Milk Orthodontics changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Milk Orthodontics in New Zealand rose from 600 to 890.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 6.9% to 9.1%.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 9.1% in August 2026 and was lowest at 5.2% in December 2025.
- Across the 11 months ending August 2026, Milk Orthodontics rose from 7th to 4th among auckland orthodontic clinics in New Zealand.
How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?
6 changes

In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 9.7% to 13.3%.

In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.

In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.2% to 1.7%.

In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.

In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.
Which auckland orthodontists compete with Milk Orthodontics?
Share of Search by month for Shakespeare Orthodontics, Milk Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | Shakespeare Orthodontics | Milk Orthodontics |
|---|---|---|
| Oct 2025 | 73.7% | 26.3% |
| Nov 2025 | 76.6% | 23.4% |
| Dec 2025 | 77.1% | 22.9% |
| Jan 2026 | 76.2% | 23.8% |
| Feb 2026 | 78.9% | 21.1% |
| Mar 2026 | 80.6% | 19.4% |
| Apr 2026 | 78.6% | 21.4% |
| May 2026 | 78.9% | 21.1% |
| Jun 2026 | 76.2% | 23.8% |
| Jul 2026 | 76.5% | 23.5% |
| Aug 2026 | 70.4% | 29.6% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.4% | 2.1K | -10.9% | -6.1 points | |
| 2, held 2nd | 29.6% | 890 | +21.9% | +6.1 points |
70.4%
held 1st · 2.1K estimated branded searches · -10.9% vs prior month · -6.1 points
29.6%
held 2nd · 890 estimated branded searches · +21.9% vs prior month · +6.1 points
Compare search popularity between Milk Orthodontics and its closest rivals
How has branded search demand for Milk Orthodontics changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand increased from 26.3% to 29.6%.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand peaked at 29.6% in August 2026 and was lowest at 19.4% in March 2026.
How did search popularity change for New Zealand auckland orthodontists in August 2026?
2 changes

In August 2026, Milk Orthodontics gained estimated Share of Search among auckland orthodontists in New Zealand, from 23.5% to 29.6%.

In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontists in New Zealand, from 76.5% to 70.4%.
How is Milk Orthodontics measured?
Brandwave collects information about searches that people make online using Milk Orthodontics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- milk orthodontics
- milk orthodontics auckland
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