Brandwave

How popular isTōtara Orthodontists in search?

In August 2026, there were an estimated 580 branded searches for Tōtara Orthodontists in New Zealand which is down 9.4% over the last 11 months. Tōtara Orthodontists holds 5.9% estimated Share of Search among New Zealand auckland orthodontic clinics and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. The Tooth Company31.3%
  2. Shakespeare Orthodontics21.7%
  3. Eden Orthodontics13.3%
  4. Milk Orthodontics9.1%
  5. Bachmann Orthodontics9%
  6. Max and Beresford Orthodontists8.1%
  7. Tōtara Orthodontists5.9%
  8. Zaveri Orthodontic & Periodontic Centre1.7%
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Which auckland orthodontic clinics compete with Tōtara Orthodontists?

Tōtara Orthodontists against auckland orthodontic clinics in New Zealand, by month

Share of Search by month for The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Max and Beresford Orthodontists, Tōtara Orthodontists. The figures are in the table below the chart.

View monthly share of search table
MonthThe Tooth CompanyShakespeare OrthodonticsEden OrthodonticsMilk OrthodonticsBachmann OrthodonticsMax and Beresford OrthodontistsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202536.2%19.4%11.6%6.9%10.1%7.1%7.4%1.3%
Nov 202534.1%17.8%17.8%5.4%9.8%8.3%5.6%1.2%
Dec 202536.7%17.6%11.8%5.2%9.7%10.2%6%2.8%
Jan 202636.9%22.9%10.5%7.1%8.6%7.4%5.8%0.83%
Feb 202632.2%24.5%11.1%6.6%9.8%8.4%6.1%1.2%
Mar 202629.9%24.9%13%6%10%9.1%5.8%1.4%
Apr 202631.2%24.1%14.3%6.6%7.9%9.9%5%0.99%
May 202630.6%23.3%13.5%6.2%10.4%8.1%6.5%1.4%
Jun 202630%23.3%12.9%7.3%8.8%9.2%6.9%1.7%
Jul 202631.6%26.2%9.7%8%8.2%8.4%6.6%1.2%
Aug 202631.3%21.7%13.3%9.1%9%8.1%5.9%1.7%
Sep 2026————————

  1. 1.The Tooth Company

    31.3%

    held 1st · 3.1K estimated branded searches · +6.6% vs prior month · -0.4 points

  2. 2.Shakespeare Orthodontics

    21.7%

    held 2nd · 2.1K estimated branded searches · -10.9% vs prior month · -4.6 points

  3. 3.Eden Orthodontics

    13.3%

    held 3rd · 1.3K estimated branded searches · +47.7% vs prior month · +3.6 points

  4. 4.Milk Orthodontics

    9.1%

    moved from 6th to 4th · 890 estimated branded searches · +21.9% vs prior month · +1 points

  5. 5.Bachmann Orthodontics

    9%

    held 5th · 880 estimated branded searches · +18.9% vs prior month · +0.8 points

  6. 6.Max and Beresford Orthodontists

    8.1%

    moved from 4th to 6th · 790 estimated branded searches · +3.9% vs prior month · -0.3 points

  7. 7.Tōtara Orthodontists

    5.9%

    held 7th · 580 estimated branded searches · -3.3% vs prior month · -0.7 points

  8. 8.Zaveri Orthodontic & Periodontic Centre

    1.7%

    held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.5 points

Compare search popularity between Tōtara Orthodontists and its closest rivals

How has branded search demand for Tōtara Orthodontists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tōtara Orthodontists in New Zealand fell from 640 to 580.
  • Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 7.4% to 5.9%.
  • Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 7.4% in October 2025 and was lowest at 5% in April 2026.
  • Across the 11 months ending August 2026, Tōtara Orthodontists fell from 5th to 7th among auckland orthodontic clinics in New Zealand.

How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

  1. In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.

  2. In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 9.7% to 13.3%.

  3. In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.

  4. In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.

  6. In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.

How is Tōtara Orthodontists measured?

Brandwave collects information about searches that people make online using Tōtara Orthodontists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • totara ortho
  • totara orthodontics
  • totara orthodontists

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How the Brand Demand Index is measured

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