Brandwave

Dental clinic networks in New Zealand:Which brands are most popular in search?

In August 2026, Lumino The Dentists was the most searched among dental clinic networks in New Zealand, with an estimated 44K branded searches and 76.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lumino The Dentists76.1%
  2. Smile Dental14%
  3. The Tooth Company5.3%
  4. Team Dental3.4%
  5. Dental Planet1.2%

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Share of SearchLeaderboard

Compare Dental clinic networks in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dental clinic networks in New Zealand, by month

Share of Search by month for Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental. The figures are in the table below the chart.

View monthly share of search table
MonthLumino The DentistsSmile DentalThe Tooth CompanyTeam DentalDental Planet
Oct 202575.9%14.5%5.6%2.5%1.5%
Nov 202576.4%14.3%5.6%2.5%1.2%
Dec 202574.7%14.6%6.2%3.1%1.5%
Jan 202676.1%14.5%5.5%2.5%1.5%
Feb 202678.3%12.2%5.5%2.7%1.2%
Mar 202676.4%13.8%5.2%3.2%1.4%
Apr 202677.1%13.7%5.1%2.7%1.5%
May 202677%13.5%5.2%2.8%1.4%
Jun 202678%12.7%4.7%3.3%1.3%
Jul 202676.1%14.2%5.1%3%1.5%
Aug 202676.1%14%5.3%3.4%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lumino The Dentists

    76.1%

    held 1st · 44K estimated branded searches · +3.6% vs prior month · 0 points

  2. 2.Smile Dental

    14%

    held 2nd · 8.1K estimated branded searches · +2.3% vs prior month · -0.2 points

  3. 3.The Tooth Company

    5.3%

    held 3rd · 3.1K estimated branded searches · +6.6% vs prior month · +0.1 points

  4. 4.Team Dental

    3.4%

    held 4th · 2K estimated branded searches · +17.2% vs prior month · +0.4 points

  5. 5.Dental Planet

    1.2%

    held 5th · 670 estimated branded searches · -18.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among dental clinic networks in New Zealand?

In August 2026, Lumino The Dentists was the most searched among dental clinic networks in New Zealand, with an estimated 44K branded searches and 76.1% estimated Share of Search within this set. Smile Dental is in 2nd place, 62 percentage points behind at 14% Share of Search.

New Zealand dental clinic networks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lumino The Dentists75.9% → 76.1%78.3%Feb 202674.7%Dec 20251st
Smile Dental14.5% → 14%14.6%Dec 202512.2%Feb 20262nd
The Tooth Company5.6% → 5.3%6.2%Dec 20254.7%Jun 20263rd
Team Dental2.5% → 3.4%3.4%Aug 20262.5%Jan 20264th
Dental Planet1.5% → 1.2%1.5%Dec 20251.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Team Dental’s estimated Share of Search among dental clinic networks in New Zealand increased from 2.5% to 3.4%.
  • Across the 11 months ending August 2026, Lumino The Dentists’ estimated Share of Search among dental clinic networks in New Zealand peaked at 78.3% in February 2026 and was lowest at 74.7% in December 2025.
  • Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among dental clinic networks in New Zealand peaked at 14.6% in December 2025 and was lowest at 12.2% in February 2026.
  • Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand peaked at 6.2% in December 2025 and was lowest at 4.7% in June 2026.
  • Across the 11 months ending August 2026, Lumino The Dentists, Smile Dental, The Tooth Company and Dental Planet held steady: their estimated Share of Search among dental clinic networks in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand dental clinic networks in August 2026?

  1. Estimated monthly branded searches for Team Dental in New Zealand rose 40.4% over 11 measured months, from 1.4K to 2K in August 2026.

  2. Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.

How the Brand Demand Index is measured

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