How popular isSmile Dental?
In September 2026, people searched for Smile Dental by name about 6,170 times in New Zealand, about the same as the previous year. These searches made up 21.4% of all New Zealand dental clinic network searches, placing Smile Dental second out of five networks. When we asked both ChatGPT and Google AI Overviews about dental clinic networks, Smile Dental appeared in three of the five answers and was the second most recommended of the five.
Smile Dental is the second most searched of 5 competitors and the second most recommended in AI answers.
Lumino The DentistsShare of searches 65.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Smile DentalShare of searches 21.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
The Tooth CompanyShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Team DentalShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Dental PlanetShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top dental clinic networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smile Dental was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smile Dental is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lumino The Dentists4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smile Dental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dental Planet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Team Dental1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Tooth Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dental clinic networks
5 answers
Asked ChatGPT
“Which dental clinic network should I go to in New Zealand?”
Asked ChatGPT
“What are the best dental clinic networks in New Zealand?”
Asked ChatGPT
“What's the best dental clinic network in New Zealand for a checkup?”
Searched Google, AI Overview
“teeth cleaning nz”
Searched Google, AI Overview
“dental clinics nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dental clinic networks compete with Smile Dental?
Share of searches by month for Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumino The Dentists | Smile Dental | The Tooth Company | Team Dental | Dental Planet |
|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 21.9% | 7.7% | 4.6% | 1.5% |
| Nov 2025 | 64.3% | 22.3% | 7.6% | 4.6% | 1.2% |
| Dec 2025 | 62.6% | 22.5% | 7.9% | 5.6% | 1.4% |
| Jan 2026 | 64.7% | 21.8% | 7.5% | 4.6% | 1.5% |
| Feb 2026 | 66.8% | 19.8% | 7.2% | 5% | 1.2% |
| Mar 2026 | 65% | 21.2% | 6.6% | 5.9% | 1.4% |
| Apr 2026 | 65.5% | 22% | 6.2% | 4.9% | 1.4% |
| May 2026 | 64.7% | 21.6% | 7.1% | 5.2% | 1.4% |
| Jun 2026 | 66.6% | 19.9% | 6.1% | 6.1% | 1.3% |
| Jul 2026 | 64.9% | 21.9% | 6.3% | 5.5% | 1.4% |
| Aug 2026 | 64.8% | 21.4% | 6.6% | 6.1% | 1.1% |
| Sep 2026 | 65.6% | 21.4% | 6.8% | 4.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 18.9K | -3.5% | +0.9 points | |
| 2, held 2nd | 21.4% | 6.2K | -4.6% | 0 points | |
| 3, held 3rd | 6.8% | 2K | -2% | +0.2 points | |
| 4, held 4th | 4.7% | 1.4K | -26.1% | -1.4 points | |
| 5, held 5th | 1.4% | 400 | +21.2% | +0.3 points |
65.6%
Held 1st. 18.9K estimated branded searches, -3.5% vs prior month. Share +0.9 points.
21.4%
Held 2nd. 6.2K estimated branded searches, -4.6% vs prior month. Share 0 points.
6.8%
Held 3rd. 2K estimated branded searches, -2% vs prior month. Share +0.2 points.
4.7%
Held 4th. 1.4K estimated branded searches, -26.1% vs prior month. Share -1.4 points.
1.4%
Held 5th. 400 estimated branded searches, +21.2% vs prior month. Share +0.3 points.
Compare popularity between Smile Dental and its closest rivals
Every comparison with Smile Dental
14 comparisons
- Lumino The Dentists vs Smile Dental
- Smile Dental vs The Tooth Company
- Smile Dental vs Team Dental
- Affordable Dentists vs Smile Dental
- Fraser Dental vs Smile Dental
- Howick Dental Surgery vs Smile Dental
- Dental Planet vs Smile Dental
- Downtown Dental vs Smile Dental
- Carpenters Dental vs Smile Dental
- Primecare Dental vs Smile Dental
- Rapid Response Dental vs Smile Dental
- Eden Dental Centre vs Smile Dental
- Fraser Smith Lowe vs Smile Dental
- Grey Street Dental Surgery vs Smile Dental
How has branded search demand for Smile Dental changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smile Dental in New Zealand held steady, from 6.3K to 6.2K.
- Across the 12 months ending September 2026, Smile Dental’s share of searches among dental clinic networks in New Zealand decreased from 21.9% to 21.4%.
- Across the 12 months ending September 2026, Smile Dental’s share of searches among dental clinic networks in New Zealand peaked at 22.5% in December 2025 and was lowest at 19.8% in February 2026.
How did search popularity change for New Zealand dental clinic networks in September 2026?
3 changes
In September 2026, Lumino The Dentists gained share of searches among dental clinic networks in New Zealand, from 64.8% to 65.6%.
In September 2026, Team Dental lost share of searches among dental clinic networks in New Zealand, from 6.1% to 4.7%.
The Tooth Company’s share of searches among dental clinic networks in New Zealand has gained ground for 3 months in a row, from 6.1% to 6.8% in September 2026.
How are Smile Dental’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Smile Dental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dentist smile dental
- manukau smile dental
- smile dental
- smile dental albany
- smile dental care
- smile dental clinic
- smile dental dentist
- smile dental manukau
- smile dental queen street
- smile dental services
- smiledental
Do you work for Smile Dental? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Smile Dental compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dental clinic networks | 2nd of 5 | 21.4% | Shown above |
| Auckland dental clinics | 1st of 8 | 33.7% | Show ranking |
| Palmerston North dental clinics | 5th of 7 | 6.6% | Show ranking |
Is Smile Dental your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.