Dental Planet vs Smile Dental:Which is more popular by branded search in New Zealand?
In August 2026, Smile Dental had more branded searches than Dental Planet among dental clinic networks in New Zealand. Smile Dental was estimated to have 6.9K branded searches compared to Dental Planet’s 670, and held a 12.2% Share of Search versus Dental Planet’s 1.2%.
Follow Dental Planet vs Smile Dental and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dental Planet or Smile Dental?
Compare Dental clinic networks in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smile Dental, Dental Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Lumino The Dentists | Smile Dental | The Tooth Company | Team Dental | Dental Planet |
|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 12.5% | 5.7% | 2.6% | 1.5% |
| Nov 2025 | 77.8% | 12.8% | 5.7% | 2.5% | 1.2% |
| Dec 2025 | 76.2% | 12.8% | 6.3% | 3.1% | 1.5% |
| Jan 2026 | 77.8% | 12.5% | 5.6% | 2.5% | 1.5% |
| Feb 2026 | 79.6% | 10.9% | 5.5% | 2.8% | 1.3% |
| Mar 2026 | 78.1% | 11.9% | 5.3% | 3.3% | 1.4% |
| Apr 2026 | 78.5% | 12.2% | 5.1% | 2.7% | 1.5% |
| May 2026 | 78.5% | 11.8% | 5.3% | 2.9% | 1.5% |
| Jun 2026 | 79.7% | 10.9% | 4.8% | 3.4% | 1.3% |
| Jul 2026 | 77.9% | 12.3% | 5.2% | 3.1% | 1.5% |
| Aug 2026 | 77.7% | 12.2% | 5.4% | 3.5% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Dental Planet and Smile Dental comparison changed over the last 12 months?
3 findings
- Smile Dental was ahead of Dental Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dental Planet’s estimated Share of Search among dental clinic networks in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 830 to 670.
- Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among dental clinic networks in New Zealand moved from 12.5% to 12.2%, and its estimated monthly branded searches moved from 6.8K to 6.9K.
How did search popularity change for New Zealand dental clinic networks in August 2026?
1 change
Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dental Planet’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dental Planet
7 branded search terms
- dental planet
- dental planet clinic
- dental planet dentist
- dental planet near me
- dental planet nz
- dentalplanet
- the dental planet
Smile Dental
20 branded search terms
- dentist smile dental
- manukau smile dental
- smile dental
- smile dental albany
- smile dental care
- smile dental care near me
- smile dental clinic
- smile dental clinic near me
- smile dental clinic price list
- smile dental dentist
- smile dental east tamaki
- smile dental manukau
- smile dental mt eden
- smile dental near me
- smile dental nz
- smile dental price list
- smile dental services
- smiledental
- smiledental co nz
- the smile dental clinic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.