Brandwave

How popular isSmile Dental in search?

In August 2026, there were an estimated 8.1K branded searches for Smile Dental in New Zealand which held steady over the last 11 months. Smile Dental holds 14% estimated Share of Search among New Zealand dental clinic networks and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lumino The Dentists76.1%
  2. Smile Dental14%
  3. The Tooth Company5.3%
  4. Team Dental3.4%
  5. Dental Planet1.2%
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Which dental clinic networks compete with Smile Dental?

Smile Dental against dental clinic networks in New Zealand, by month

Share of Search by month for Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental. The figures are in the table below the chart.

View monthly share of search table
MonthLumino The DentistsSmile DentalThe Tooth CompanyTeam DentalDental Planet
Oct 202575.9%14.5%5.6%2.5%1.5%
Nov 202576.4%14.3%5.6%2.5%1.2%
Dec 202574.7%14.6%6.2%3.1%1.5%
Jan 202676.1%14.5%5.5%2.5%1.5%
Feb 202678.3%12.2%5.5%2.7%1.2%
Mar 202676.4%13.8%5.2%3.2%1.4%
Apr 202677.1%13.7%5.1%2.7%1.5%
May 202677%13.5%5.2%2.8%1.4%
Jun 202678%12.7%4.7%3.3%1.3%
Jul 202676.1%14.2%5.1%3%1.5%
Aug 202676.1%14%5.3%3.4%1.2%
Sep 2026—————

  1. 1.Lumino The Dentists

    76.1%

    held 1st · 44K estimated branded searches · +3.6% vs prior month · 0 points

  2. 2.Smile Dental

    14%

    held 2nd · 8.1K estimated branded searches · +2.3% vs prior month · -0.2 points

  3. 3.The Tooth Company

    5.3%

    held 3rd · 3.1K estimated branded searches · +6.6% vs prior month · +0.1 points

  4. 4.Team Dental

    3.4%

    held 4th · 2K estimated branded searches · +17.2% vs prior month · +0.4 points

  5. 5.Dental Planet

    1.2%

    held 5th · 670 estimated branded searches · -18.3% vs prior month · -0.3 points

Compare search popularity between Smile Dental and its closest rivals

How has branded search demand for Smile Dental changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smile Dental in New Zealand held steady at 8.1K.
  • Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among dental clinic networks in New Zealand peaked at 14.6% in December 2025 and was lowest at 12.2% in February 2026.

How did search popularity change for New Zealand dental clinic networks in August 2026?

  1. Estimated monthly branded searches for Team Dental in New Zealand rose 40.4% over 11 measured months, from 1.4K to 2K in August 2026.

  2. Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.

Which palmerston north dental clinics compete with Smile Dental?

Smile Dental against palmerston north dental clinics in New Zealand, by month

Share of Search by month for Lumino The Dentists, Smile Dental, Carpenters Dental, Rapid Response Dental. The figures are in the table below the chart.

View monthly share of search table
MonthLumino The DentistsSmile DentalCarpenters DentalRapid Response Dental
Oct 202578.7%15%3.8%2.6%
Nov 202578.8%14.8%3.8%2.6%
Dec 202578.5%15.3%3.5%2.8%
Jan 202678.5%14.9%3.7%2.9%
Feb 202680.4%12.6%4%3%
Mar 202678.5%14.2%3.9%3.3%
Apr 202679.6%14.2%3.5%2.7%
May 202679.7%14%3.5%2.8%
Jun 202681%13.2%3.3%2.5%
Jul 202678.6%14.7%3.8%2.9%
Aug 202678.9%14.6%3.6%2.9%
Sep 2026————

  1. 1.Lumino The Dentists

    78.9%

    held 1st · 44K estimated branded searches · +3.6% vs prior month · +0.3 points

  2. 2.Smile Dental

    14.6%

    held 2nd · 8.1K estimated branded searches · +2.3% vs prior month · -0.1 points

  3. 3.Carpenters Dental

    3.6%

    held 3rd · 2K estimated branded searches · -0.49% vs prior month · -0.1 points

  4. 4.Rapid Response Dental

    2.9%

    held 4th · 1.6K estimated branded searches · +3.8% vs prior month · 0 points

Compare search popularity between Smile Dental and its closest rivals

How has branded search demand for Smile Dental changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among palmerston north dental clinics in New Zealand peaked at 15.3% in December 2025 and was lowest at 12.6% in February 2026.

How did search popularity change for New Zealand palmerston north dental clinics in August 2026?

  1. Estimated monthly branded searches for Rapid Response Dental in New Zealand rose 16.5% over 11 measured months, from 1.4K to 1.6K in August 2026.

How is Smile Dental measured?

Brandwave collects information about searches that people make online using Smile Dental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • dentist smile dental
  • manukau smile dental
  • smile dental
  • smile dental albany
  • smile dental care
  • smile dental care near me
  • smile dental clinic
  • smile dental clinic near me
  • smile dental clinic price list
  • smile dental dentist
  • smile dental east tamaki
  • smile dental manukau
  • smile dental mt eden
  • smile dental near me
  • smile dental new zealand
  • smile dental nz
  • smile dental palmerston north
  • smile dental price list
  • smile dental services
  • smile dental sylvia park
  • smile dental teeth whitening
  • smiledental
  • smiledental co nz
  • smiledental.co.nz
  • the smile dental clinic

Do you work for Smile Dental? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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