Fraser Dental vs Smile Dental:Which is more popular?
In September 2026, Smile Dental had more branded searches than Fraser Dental among Auckland dental clinics in New Zealand. Smile Dental had about 3,040 branded searches, while Fraser Dental had 1,000. Smile Dental made up 33.7% of all Auckland dental clinic searches we track, and Fraser Dental accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Auckland dental clinics, Smile Dental appeared in all three answers and Fraser Dental in none.
Who do people search for more?
Smile Dental, about 3 searches for every 1 for Fraser Dental
Who does AI mention more?
Smile Dental, mentioned in every answer we collected
Who does AI recommend more?
Smile Dental, the only one of the two named
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Top Auckland dental clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, Smile Dental appeared in all three answers. Fraser Dental did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smile Dental3 of 3Named in 3 of 3 ChatGPT answers
Affordable Dentists3 of 3Named in 3 of 3 ChatGPT answers- Howick Dental Surgery2 of 3Named in 2 of 3 ChatGPT answers
Lumino The Dentists0 of 3Named in 0 of 3 ChatGPT answers
Fraser Dental0 of 3Named in 0 of 3 ChatGPT answers
Downtown Dental0 of 3Named in 0 of 3 ChatGPT answers
Eden Dental Centre0 of 3Named in 0 of 3 ChatGPT answers
Fraser Smith Lowe0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland dental clinics
3 answers
Asked ChatGPT
“Which dental clinic should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best dental clinics in Auckland, New Zealand?”
Asked ChatGPT
“What's the best dental clinic in Auckland, New Zealand for a checkup?”
Searched Google, AI Overview
“dentist auckland nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“teeth cleaning auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Fraser Dental or Smile Dental more popular in search?
This chart shows how often people search Google for Fraser Dental and Smile Dental by name. Each line represents a brand's share of searches for all eight Auckland dental clinics we track, month by month, from searches in New Zealand.
Share of searches by month for Smile Dental, Fraser Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smile Dental | Lumino The Dentists | Affordable Dentists | Fraser Dental | Howick Dental Surgery | Downtown Dental | Eden Dental Centre | Fraser Smith Lowe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 31% | 9.8% | 9.1% | 7.3% | 2.6% | 1.2% | 1.1% |
| Nov 2025 | 36.8% | 31.9% | 11.7% | 8.9% | 5.8% | 2.5% | 1.5% | 0.85% |
| Dec 2025 | 41.4% | 28.2% | 9.4% | 8.2% | 8.2% | 2.4% | 1.7% | 0.69% |
| Jan 2026 | 41.1% | 29.9% | 9.5% | 8% | 6.5% | 2.9% | 1.6% | 0.55% |
| Feb 2026 | 36.7% | 32.8% | 10.4% | 7.2% | 7.1% | 3.1% | 2.1% | 0.6% |
| Mar 2026 | 34.1% | 33% | 9.2% | 9.9% | 8% | 3.6% | 1.6% | 0.78% |
| Apr 2026 | 35.3% | 32.7% | 9.4% | 8.4% | 8.4% | 3.7% | 1.5% | 0.58% |
| May 2026 | 33.7% | 33.3% | 11.3% | 9.8% | 6.5% | 2.9% | 1.4% | 1% |
| Jun 2026 | 34% | 32.8% | 11% | 9.9% | 6.5% | 2.9% | 1.8% | 1.2% |
| Jul 2026 | 38% | 28.4% | 11.2% | 10.1% | 7.3% | 2.6% | 1.9% | 0.5% |
| Aug 2026 | 37.5% | 27.9% | 11.4% | 12.9% | 5.9% | 2.1% | 1.8% | 0.5% |
| Sep 2026 | 33.7% | 29.5% | 13% | 11.1% | 6.5% | 3.5% | 1.9% | 0.78% |
How has the Fraser Dental and Smile Dental comparison changed over the last 12 months?
3 findings
- Smile Dental was ahead of Fraser Dental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fraser Dental’s share of searches among Auckland dental clinics in New Zealand moved from 9.1% to 11.1%, and its estimated monthly branded searches moved from 730 to 1K.
- Across the 12 months ending September 2026, Smile Dental’s share of searches among Auckland dental clinics in New Zealand moved from 37.8% to 33.7%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand Auckland dental clinics in September 2026?
3 changes
In September 2026, Affordable Dentists overtook Fraser Dental to rank 3rd among Auckland dental clinics in New Zealand, with 13% of the searches.
In September 2026, Smile Dental lost share of searches among Auckland dental clinics in New Zealand, from 37.5% to 33.7%.
In September 2026, Fraser Dental lost share of searches among Auckland dental clinics in New Zealand, from 12.9% to 11.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fraser Dental’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fraser Dental
3 branded search terms
- fraser dental
- fraser dental clinic
- fraserdental
Smile Dental
3 branded search terms
- smile dental
- smile dental queen street
- smiledental
Other head-to-heads among Auckland dental clinics
- Smile Dental vs Lumino The Dentists: compare popularity
- Smile Dental vs Affordable Dentists: compare popularity
- Smile Dental vs Howick Dental Surgery: compare popularity
- Lumino The Dentists vs Affordable Dentists: compare popularity
- Lumino The Dentists vs Fraser Dental: compare popularity
- Lumino The Dentists vs Howick Dental Surgery: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.