Brandwave

How popular isSmile Dental?

In September 2026, people searched for Smile Dental by name about 6,170 times in New Zealand, about the same as the previous year. These searches made up 33.7% of all New Zealand Auckland dental clinic searches, placing Smile Dental first out of eight clinics. When we asked both ChatGPT and Google AI Overviews about Auckland dental clinics, Smile Dental appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Smile Dental is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Smile DentalShare of searches 33.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Lumino The DentistsShare of searches 29.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Affordable DentistsShare of searches 13%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Fraser DentalShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Howick Dental SurgeryShare of searches 6.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

+3 more

Smile Dental website (opens in a new tab)

Follow Smile Dental and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Auckland dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smile Dental appeared in all three answers. Smile Dental is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Affordable Dentists1st
  2. Smile Dental2nd
  3. Howick Dental Surgery3rd
  4. Lumino The Dentists–
  5. Fraser Dental–
  6. Downtown Dental–
  7. Eden Dental Centre–
  8. Fraser Smith Lowe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Auckland dental clinics compete with Smile Dental?

Smile Dental against Auckland dental clinics in New Zealand, by month

Share of searches by month for Smile Dental, Lumino The Dentists, Affordable Dentists, Fraser Dental, Howick Dental Surgery, Downtown Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthSmile DentalLumino The DentistsAffordable DentistsFraser DentalHowick Dental SurgeryDowntown DentalEden Dental CentreFraser Smith Lowe
Oct 202537.8%31%9.8%9.1%7.3%2.6%1.2%1.1%
Nov 202536.8%31.9%11.7%8.9%5.8%2.5%1.5%0.85%
Dec 202541.4%28.2%9.4%8.2%8.2%2.4%1.7%0.69%
Jan 202641.1%29.9%9.5%8%6.5%2.9%1.6%0.55%
Feb 202636.7%32.8%10.4%7.2%7.1%3.1%2.1%0.6%
Mar 202634.1%33%9.2%9.9%8%3.6%1.6%0.78%
Apr 202635.3%32.7%9.4%8.4%8.4%3.7%1.5%0.58%
May 202633.7%33.3%11.3%9.8%6.5%2.9%1.4%1%
Jun 202634%32.8%11%9.9%6.5%2.9%1.8%1.2%
Jul 202638%28.4%11.2%10.1%7.3%2.6%1.9%0.5%
Aug 202637.5%27.9%11.4%12.9%5.9%2.1%1.8%0.5%
Sep 202633.7%29.5%13%11.1%6.5%3.5%1.9%0.78%

  1. 1.Smile Dental

    33.7%

    Held 1st. 3K estimated branded searches, -19.4% vs prior month. Share -3.8 points.

  2. 2.Lumino The Dentists

    29.5%

    Held 2nd. 2.7K estimated branded searches, -5% vs prior month. Share +1.6 points.

  3. 3.Affordable Dentists

    13%

    Moved from 4th to 3rd. 1.2K estimated branded searches, +2.6% vs prior month. Share +1.6 points.

  4. 4.Fraser Dental

    11.1%

    Moved from 3rd to 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.9 points.

  5. 5.Howick Dental Surgery

    6.5%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Downtown Dental

    3.5%

    Held 6th. 320 estimated branded searches, +52.4% vs prior month. Share +1.5 points.

  7. 7.Eden Dental Centre

    1.9%

    Held 7th. 170 estimated branded searches, -5.6% vs prior month. Share +0.1 points.

  8. 8.Fraser Smith Lowe

    0.78%

    Held 8th. 70 estimated branded searches, +40% vs prior month. Share +0.3 points.

Compare popularity between Smile Dental and its closest rivals

Every comparison with Smile Dental

14 comparisons

How has branded search demand for Smile Dental changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smile Dental in New Zealand held steady, from 6.3K to 6.2K.
  • Across the 12 months ending September 2026, Smile Dental’s share of searches among Auckland dental clinics in New Zealand decreased from 37.8% to 33.7%.
  • Across the 12 months ending September 2026, Smile Dental’s share of searches among Auckland dental clinics in New Zealand peaked at 41.4% in December 2025 and was lowest at 33.7% in September 2026.

How did search popularity change for New Zealand Auckland dental clinics in September 2026?

6 changes

  1. In September 2026, Affordable Dentists overtook Fraser Dental to rank 3rd among Auckland dental clinics in New Zealand, with 13% of the searches.

  2. In September 2026, Lumino The Dentists gained share of searches among Auckland dental clinics in New Zealand, from 27.9% to 29.5%.

  3. In September 2026, Downtown Dental gained share of searches among Auckland dental clinics in New Zealand, from 2.1% to 3.5%.

  4. In September 2026, Howick Dental Surgery gained share of searches among Auckland dental clinics in New Zealand, from 5.9% to 6.5%.

  5. In September 2026, Smile Dental lost share of searches among Auckland dental clinics in New Zealand, from 37.5% to 33.7%.

  6. In September 2026, Fraser Dental lost share of searches among Auckland dental clinics in New Zealand, from 12.9% to 11.1%.

How are Smile Dental’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Smile Dental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dentist smile dental
  • manukau smile dental
  • smile dental
  • smile dental albany
  • smile dental care
  • smile dental clinic
  • smile dental dentist
  • smile dental manukau
  • smile dental queen street
  • smile dental services
  • smiledental

Do you work for Smile Dental? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smile Dental compete?

Smile Dental is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dental clinic networks2nd of 521.4%Show ranking
Auckland dental clinics1st of 833.7%Shown above
Palmerston North dental clinics5th of 76.6%Show ranking
Creator with pink hair and a pink jacket

Is Smile Dental your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free