Brandwave

Primecare Dental vs Smile Dental:Which is more popular?

In September 2026, Primecare Dental had more branded searches than Smile Dental among Palmerston North dental clinics in New Zealand. Primecare Dental had about 460 branded searches, while Smile Dental had 190. Primecare Dental made up 16.1% of all Palmerston North dental clinic searches we track, and Smile Dental accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North dental clinics, Primecare Dental and Smile Dental each appeared in four of the five answers. Primecare Dental was mentioned before Smile Dental in every answer.

Among Palmerston North dental clinics in New Zealand in September 2026

Who do people search for more?

Primecare Dental, about 2 searches for every 1 for Smile Dental

Primecare Dental 460 searchesSmile Dental 190 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Primecare Dental in 4 of 5Smile Dental in 4 of 5

Who does AI recommend more?

Primecare Dental, named ahead of Smile Dental in every answer

Primecare Dental first in 3Smile Dental never first

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Top Palmerston North dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primecare Dental was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile Dental was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Primecare Dental was listed before Smile Dental in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Primecare Dental1st
  2. Rapid Response Dental2nd
  3. Smile Dental2nd
  4. Grey Street Dental Surgery4th
  5. Lumino Manawatū Dental5th
  6. Carpenters Dental6th
  7. Lumino The Dentists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid Response Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primecare Dental4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smile Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lumino Manawatū Dental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grey Street Dental Surgery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpenters Dental1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumino The Dentists0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Palmerston North dental clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Primecare Dental or Smile Dental more popular in search?

This chart shows how often people search Google for Primecare Dental and Smile Dental by name. Each line represents a brand's share of searches for all seven Palmerston North dental clinics we track, month by month, from searches in New Zealand.

Primecare Dental and Smile Dental among Palmerston North dental clinics in New Zealand, by month

Share of searches by month for Primecare Dental, Smile Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthLumino The DentistsCarpenters DentalRapid Response DentalPrimecare DentalSmile DentalGrey Street Dental SurgeryLumino Manawatū Dental
Oct 202524%25.4%25.1%15.1%8%2%0.29%
Nov 202524.9%27.1%21.9%15.2%7.9%2.7%0.3%
Dec 202519.5%23.3%28%16%10.9%1.9%0.39%
Jan 202622.9%22.3%26.8%15.2%10.4%2.1%0.3%
Feb 202624.4%23.7%28.6%13.3%6.2%3.6%0.32%
Mar 202624.1%24.9%24.6%14.8%8.1%3.1%0.28%
Apr 202619.3%27.6%27.3%15.5%7.1%2.8%0.31%
May 202623.8%24.8%24.8%14.1%9.3%2.4%0.69%
Jun 202622.6%26.1%25.8%13.5%9.7%2.1%0.29%
Jul 202625.5%29.1%23.5%11.4%7.5%2.3%0.65%
Aug 202627.4%24.1%23.8%15.2%5.9%3%0.66%
Sep 202628%25.5%20.6%16.1%6.6%2.4%0.7%

How has the Primecare Dental and Smile Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North dental clinics in September 2026?

2 changes

  1. In September 2026, Primecare Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 15.2% to 16.1%.

  2. In September 2026, Smile Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 5.9% to 6.6%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Primecare Dental’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primecare Dental

2 branded search terms

  • primecare dental
  • primecare dental palmerston north

Smile Dental

8 branded search terms

  • dentist smile dental
  • smile dental
  • smile dental care
  • smile dental clinic
  • smile dental dentist
  • smile dental queen street
  • smile dental services
  • smiledental

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North dental clinics

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