Brandwave

How popular isSmile Dental?

In September 2026, people searched for Smile Dental by name about 6,170 times in New Zealand, about the same as the previous year. These searches made up 6.6% of all New Zealand Palmerston North dental clinic searches, placing Smile Dental fifth out of seven clinics. When we asked both ChatGPT and Google AI Overviews about Palmerston North dental clinics, Smile Dental appeared in four of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Smile Dental is the fifth most searched of 7 competitors and the joint second most recommended in AI answers.

  1. Lumino The DentistsShare of searches 28%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Carpenters DentalShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Rapid Response DentalShare of searches 20.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Primecare DentalShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Smile DentalShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top Palmerston North dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smile Dental was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smile Dental is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Primecare Dental1st
  2. Rapid Response Dental2nd
  3. Smile Dental2nd
  4. Grey Street Dental Surgery4th
  5. Lumino Manawatū Dental5th
  6. Carpenters Dental6th
  7. Lumino The Dentists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid Response Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primecare Dental4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smile Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lumino Manawatū Dental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grey Street Dental Surgery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpenters Dental1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumino The Dentists0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Palmerston North dental clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North dental clinics compete with Smile Dental?

Smile Dental against Palmerston North dental clinics in New Zealand, by month

Share of searches by month for Lumino The Dentists, Carpenters Dental, Rapid Response Dental, Primecare Dental, Smile Dental, Grey Street Dental Surgery. The figures are in the table below the chart.

View monthly share of searches table
MonthLumino The DentistsCarpenters DentalRapid Response DentalPrimecare DentalSmile DentalGrey Street Dental SurgeryLumino Manawatū Dental
Oct 202524%25.4%25.1%15.1%8%2%0.29%
Nov 202524.9%27.1%21.9%15.2%7.9%2.7%0.3%
Dec 202519.5%23.3%28%16%10.9%1.9%0.39%
Jan 202622.9%22.3%26.8%15.2%10.4%2.1%0.3%
Feb 202624.4%23.7%28.6%13.3%6.2%3.6%0.32%
Mar 202624.1%24.9%24.6%14.8%8.1%3.1%0.28%
Apr 202619.3%27.6%27.3%15.5%7.1%2.8%0.31%
May 202623.8%24.8%24.8%14.1%9.3%2.4%0.69%
Jun 202622.6%26.1%25.8%13.5%9.7%2.1%0.29%
Jul 202625.5%29.1%23.5%11.4%7.5%2.3%0.65%
Aug 202627.4%24.1%23.8%15.2%5.9%3%0.66%
Sep 202628%25.5%20.6%16.1%6.6%2.4%0.7%

  1. 1.Lumino The Dentists

    28%

    Held 1st. 800 estimated branded searches, -3.6% vs prior month. Share +0.6 points.

  2. 2.Carpenters Dental

    25.5%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Rapid Response Dental

    20.6%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.

  4. 4.Primecare Dental

    16.1%

    Held 4th. 460 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Smile Dental

    6.6%

    Held 5th. 190 estimated branded searches, +5.6% vs prior month. Share +0.7 points.

  6. 6.Grey Street Dental Surgery

    2.4%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.5 points.

  7. 7.Lumino Manawatū Dental

    0.7%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Smile Dental and its closest rivals

Every comparison with Smile Dental

14 comparisons

How has branded search demand for Smile Dental changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smile Dental in New Zealand held steady, from 6.3K to 6.2K.
  • Across the 12 months ending September 2026, Smile Dental’s share of searches among Palmerston North dental clinics in New Zealand decreased from 8% to 6.6%.
  • Across the 12 months ending September 2026, Smile Dental’s share of searches among Palmerston North dental clinics in New Zealand peaked at 10.9% in December 2025 and was lowest at 5.9% in August 2026.

How did search popularity change for New Zealand Palmerston North dental clinics in September 2026?

6 changes

  1. In September 2026, Carpenters Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 24.1% to 25.5%.

  2. In September 2026, Primecare Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 15.2% to 16.1%.

  3. In September 2026, Smile Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 5.9% to 6.6%.

  4. In September 2026, Lumino The Dentists gained share of searches among Palmerston North dental clinics in New Zealand, from 27.4% to 28%.

  5. In September 2026, Rapid Response Dental lost share of searches among Palmerston North dental clinics in New Zealand, from 23.8% to 20.6%.

  6. In September 2026, Grey Street Dental Surgery lost share of searches among Palmerston North dental clinics in New Zealand, from 3% to 2.4%.

How are Smile Dental’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Smile Dental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dentist smile dental
  • manukau smile dental
  • smile dental
  • smile dental albany
  • smile dental care
  • smile dental clinic
  • smile dental dentist
  • smile dental manukau
  • smile dental queen street
  • smile dental services
  • smiledental

Do you work for Smile Dental? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smile Dental compete?

Smile Dental is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dental clinic networks2nd of 521.4%Show ranking
Auckland dental clinics1st of 833.7%Show ranking
Palmerston North dental clinics5th of 76.6%Shown above
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