Brandwave

Fraser Smith Lowe vs Smile Dental:Which is more popular?

In September 2026, Smile Dental had more branded searches than Fraser Smith Lowe among Auckland dental clinics in New Zealand. Smile Dental had about 3,040 branded searches, while Fraser Smith Lowe had 70. Smile Dental made up 33.7% of all Auckland dental clinic searches we track, and Fraser Smith Lowe accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about Auckland dental clinics, Smile Dental appeared in all three answers and Fraser Smith Lowe in none.

Among Auckland dental clinics in New Zealand in September 2026

Who do people search for more?

Smile Dental, about 43 searches for every 1 for Fraser Smith Lowe

Smile Dental 3K searchesFraser Smith Lowe 70 searches

Who does AI mention more?

Smile Dental, mentioned in every answer we collected

Smile Dental in 3 of 3Fraser Smith Lowe in 0 of 3

Who does AI recommend more?

Smile Dental, the only one of the two named

Smile Dental first in 3Fraser Smith Lowe never named

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Top Auckland dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smile Dental appeared in all three answers. Fraser Smith Lowe did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Affordable Dentists1st
  2. Smile Dental2nd
  3. Howick Dental Surgery3rd
  4. Lumino The Dentists–
  5. Fraser Dental–
  6. Downtown Dental–
  7. Eden Dental Centre–
  8. Fraser Smith Lowe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fraser Smith Lowe or Smile Dental more popular in search?

This chart shows how often people search Google for Fraser Smith Lowe and Smile Dental by name. Each line represents a brand's share of searches for all eight Auckland dental clinics we track, month by month, from searches in New Zealand.

Fraser Smith Lowe and Smile Dental among Auckland dental clinics in New Zealand, by month

Share of searches by month for Smile Dental, Fraser Smith Lowe. The figures are in the table below the chart.

View monthly share of searches table
MonthSmile DentalLumino The DentistsAffordable DentistsFraser DentalHowick Dental SurgeryDowntown DentalEden Dental CentreFraser Smith Lowe
Oct 202537.8%31%9.8%9.1%7.3%2.6%1.2%1.1%
Nov 202536.8%31.9%11.7%8.9%5.8%2.5%1.5%0.85%
Dec 202541.4%28.2%9.4%8.2%8.2%2.4%1.7%0.69%
Jan 202641.1%29.9%9.5%8%6.5%2.9%1.6%0.55%
Feb 202636.7%32.8%10.4%7.2%7.1%3.1%2.1%0.6%
Mar 202634.1%33%9.2%9.9%8%3.6%1.6%0.78%
Apr 202635.3%32.7%9.4%8.4%8.4%3.7%1.5%0.58%
May 202633.7%33.3%11.3%9.8%6.5%2.9%1.4%1%
Jun 202634%32.8%11%9.9%6.5%2.9%1.8%1.2%
Jul 202638%28.4%11.2%10.1%7.3%2.6%1.9%0.5%
Aug 202637.5%27.9%11.4%12.9%5.9%2.1%1.8%0.5%
Sep 202633.7%29.5%13%11.1%6.5%3.5%1.9%0.78%

How has the Fraser Smith Lowe and Smile Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland dental clinics in September 2026?

2 changes

  1. In September 2026, Smile Dental lost share of searches among Auckland dental clinics in New Zealand, from 37.5% to 33.7%.

  2. Estimated monthly branded searches for Fraser Smith Lowe in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fraser Smith Lowe’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fraser Smith Lowe

1 branded search term

  • fraser smith lowe

Smile Dental

3 branded search terms

  • smile dental
  • smile dental queen street
  • smiledental

How the Brand Demand Index is measured

Other head-to-heads among Auckland dental clinics

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