Brandwave

Fraser Dental vs Lumino The Dentists:Which is more popular?

In September 2026, Lumino The Dentists had more branded searches than Fraser Dental among Auckland dental clinics in New Zealand. Lumino The Dentists had about 2,660 branded searches, while Fraser Dental had 1,000. Lumino The Dentists made up 29.5% of all Auckland dental clinic searches we track, and Fraser Dental accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Auckland dental clinics, neither Fraser Dental nor Lumino The Dentists appeared in any of the three answers.

Among Auckland dental clinics in New Zealand in September 2026

Who do people search for more?

Lumino The Dentists, about 3 searches for every 1 for Fraser Dental

Lumino The Dentists 2.7K searchesFraser Dental 1K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Fraser Dental in 0 of 3Lumino The Dentists in 0 of 3

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Top Auckland dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Fraser Dental nor Lumino The Dentists showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Affordable Dentists1st
  2. Smile Dental2nd
  3. Howick Dental Surgery3rd
  4. Lumino The Dentists–
  5. Fraser Dental–
  6. Downtown Dental–
  7. Eden Dental Centre–
  8. Fraser Smith Lowe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fraser Dental or Lumino The Dentists more popular in search?

This chart shows how often people search Google for Fraser Dental and Lumino The Dentists by name. Each line represents a brand's share of searches for all eight Auckland dental clinics we track, month by month, from searches in New Zealand.

Fraser Dental and Lumino The Dentists among Auckland dental clinics in New Zealand, by month

Share of searches by month for Lumino The Dentists, Fraser Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthSmile DentalLumino The DentistsAffordable DentistsFraser DentalHowick Dental SurgeryDowntown DentalEden Dental CentreFraser Smith Lowe
Oct 202537.8%31%9.8%9.1%7.3%2.6%1.2%1.1%
Nov 202536.8%31.9%11.7%8.9%5.8%2.5%1.5%0.85%
Dec 202541.4%28.2%9.4%8.2%8.2%2.4%1.7%0.69%
Jan 202641.1%29.9%9.5%8%6.5%2.9%1.6%0.55%
Feb 202636.7%32.8%10.4%7.2%7.1%3.1%2.1%0.6%
Mar 202634.1%33%9.2%9.9%8%3.6%1.6%0.78%
Apr 202635.3%32.7%9.4%8.4%8.4%3.7%1.5%0.58%
May 202633.7%33.3%11.3%9.8%6.5%2.9%1.4%1%
Jun 202634%32.8%11%9.9%6.5%2.9%1.8%1.2%
Jul 202638%28.4%11.2%10.1%7.3%2.6%1.9%0.5%
Aug 202637.5%27.9%11.4%12.9%5.9%2.1%1.8%0.5%
Sep 202633.7%29.5%13%11.1%6.5%3.5%1.9%0.78%

How has the Fraser Dental and Lumino The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland dental clinics in September 2026?

3 changes

  1. In September 2026, Affordable Dentists overtook Fraser Dental to rank 3rd among Auckland dental clinics in New Zealand, with 13% of the searches.

  2. In September 2026, Lumino The Dentists gained share of searches among Auckland dental clinics in New Zealand, from 27.9% to 29.5%.

  3. In September 2026, Fraser Dental lost share of searches among Auckland dental clinics in New Zealand, from 12.9% to 11.1%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Fraser Dental’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fraser Dental

3 branded search terms

  • fraser dental
  • fraser dental clinic
  • fraserdental

Lumino The Dentists

15 branded search terms

  • botany lumino
  • lumino
  • lumino broadway
  • lumino chartwell
  • lumino chch
  • lumino five cross roads
  • lumino garden place
  • lumino pitt street
  • lumino symes de silva
  • lumino takapuna
  • lumino the terrace
  • lumino wanaka
  • lumino whangarei
  • ponsonby lumino
  • remuera lumino

How the Brand Demand Index is measured

Other head-to-heads among Auckland dental clinics

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