Brandwave

Howick Dental Surgery vs Smile Dental:Which is more popular?

In September 2026, Smile Dental had more branded searches than Howick Dental Surgery among Auckland dental clinics in New Zealand. Smile Dental had about 3,040 branded searches, while Howick Dental Surgery had 590. Smile Dental made up 33.7% of all Auckland dental clinic searches we track, and Howick Dental Surgery accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Auckland dental clinics, Smile Dental appeared in all three answers and Howick Dental Surgery in two. Smile Dental was mentioned before Howick Dental Surgery in every answer.

Among Auckland dental clinics in New Zealand in September 2026

Who do people search for more?

Smile Dental, about 5 searches for every 1 for Howick Dental Surgery

Smile Dental 3K searchesHowick Dental Surgery 590 searches

Who does AI mention more?

Smile Dental, mentioned in every answer we collected

Smile Dental in 3 of 3Howick Dental Surgery in 2 of 3

Who does AI recommend more?

Smile Dental, named ahead of Howick Dental Surgery in every answer

Smile Dental first in 3Howick Dental Surgery never first

Follow Howick Dental Surgery vs Smile Dental and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smile Dental appeared in all three answers. Howick Dental Surgery was mentioned in two out of three: in two of the three ChatGPT answers. Smile Dental was listed before Howick Dental Surgery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Affordable Dentists1st
  2. Smile Dental2nd
  3. Howick Dental Surgery3rd
  4. Lumino The Dentists–
  5. Fraser Dental–
  6. Downtown Dental–
  7. Eden Dental Centre–
  8. Fraser Smith Lowe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Howick Dental Surgery or Smile Dental more popular in search?

This chart shows how often people search Google for Howick Dental Surgery and Smile Dental by name. Each line represents a brand's share of searches for all eight Auckland dental clinics we track, month by month, from searches in New Zealand.

Howick Dental Surgery and Smile Dental among Auckland dental clinics in New Zealand, by month

Share of searches by month for Smile Dental, Howick Dental Surgery. The figures are in the table below the chart.

View monthly share of searches table
MonthSmile DentalLumino The DentistsAffordable DentistsFraser DentalHowick Dental SurgeryDowntown DentalEden Dental CentreFraser Smith Lowe
Oct 202537.8%31%9.8%9.1%7.3%2.6%1.2%1.1%
Nov 202536.8%31.9%11.7%8.9%5.8%2.5%1.5%0.85%
Dec 202541.4%28.2%9.4%8.2%8.2%2.4%1.7%0.69%
Jan 202641.1%29.9%9.5%8%6.5%2.9%1.6%0.55%
Feb 202636.7%32.8%10.4%7.2%7.1%3.1%2.1%0.6%
Mar 202634.1%33%9.2%9.9%8%3.6%1.6%0.78%
Apr 202635.3%32.7%9.4%8.4%8.4%3.7%1.5%0.58%
May 202633.7%33.3%11.3%9.8%6.5%2.9%1.4%1%
Jun 202634%32.8%11%9.9%6.5%2.9%1.8%1.2%
Jul 202638%28.4%11.2%10.1%7.3%2.6%1.9%0.5%
Aug 202637.5%27.9%11.4%12.9%5.9%2.1%1.8%0.5%
Sep 202633.7%29.5%13%11.1%6.5%3.5%1.9%0.78%

How has the Howick Dental Surgery and Smile Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland dental clinics in September 2026?

2 changes

  1. In September 2026, Howick Dental Surgery gained share of searches among Auckland dental clinics in New Zealand, from 5.9% to 6.5%.

  2. In September 2026, Smile Dental lost share of searches among Auckland dental clinics in New Zealand, from 37.5% to 33.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Howick Dental Surgery’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Howick Dental Surgery

1 branded search term

  • howick dental

Smile Dental

3 branded search terms

  • smile dental
  • smile dental queen street
  • smiledental

How the Brand Demand Index is measured

Other head-to-heads among Auckland dental clinics

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free