Dental Planet vs The Tooth Company:Which is more popular by branded search in New Zealand?
In August 2026, The Tooth Company had more branded searches than Dental Planet among dental clinic networks in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Dental Planet’s 670, and held a 5.3% Share of Search versus Dental Planet’s 1.2%.
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Which is more popular in search, Dental Planet or The Tooth Company?
Compare Dental clinic networks in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Tooth Company, Dental Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Lumino The Dentists | Smile Dental | The Tooth Company | Team Dental | Dental Planet |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 14.5% | 5.6% | 2.5% | 1.5% |
| Nov 2025 | 76.4% | 14.3% | 5.6% | 2.5% | 1.2% |
| Dec 2025 | 74.7% | 14.6% | 6.2% | 3.1% | 1.5% |
| Jan 2026 | 76.1% | 14.5% | 5.5% | 2.5% | 1.5% |
| Feb 2026 | 78.3% | 12.2% | 5.5% | 2.7% | 1.2% |
| Mar 2026 | 76.4% | 13.8% | 5.2% | 3.2% | 1.4% |
| Apr 2026 | 77.1% | 13.7% | 5.1% | 2.7% | 1.5% |
| May 2026 | 77% | 13.5% | 5.2% | 2.8% | 1.4% |
| Jun 2026 | 78% | 12.7% | 4.7% | 3.3% | 1.3% |
| Jul 2026 | 76.1% | 14.2% | 5.1% | 3% | 1.5% |
| Aug 2026 | 76.1% | 14% | 5.3% | 3.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Dental Planet and The Tooth Company comparison changed over the last 12 months?
3 findings
- The Tooth Company was ahead of Dental Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dental Planet’s estimated Share of Search among dental clinic networks in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 830 to 670.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand dental clinic networks in August 2026?
1 change
Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dental Planet’s and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dental Planet
7 branded search terms
- dental planet
- dental planet clinic
- dental planet dentist
- dental planet near me
- dental planet nz
- dentalplanet
- the dental planet
The Tooth Company
13 branded search terms
- the tooth company
- the tooth company auckland
- the tooth company britomart
- the tooth company eastridge
- the tooth company near me
- the tooth company nz
- the tooth company prices
- the tooth company reviews
- the tooth company smales
- the tooth company smales farm
- thetoothcompany
- thetoothcompany co nz
- thetoothcompany.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.