Brandwave

How popular isSprocket Digital?

In October 2026, people searched for Sprocket Digital by name about 480 times in New Zealand, an 84.6% increase from the previous year. These searches made up 16.2% of all New Zealand performance and digital marketing agency searches, placing Sprocket Digital second out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers.

Search and AI answers in October 2026

Sprocket Digital is the second most searched of 13 competitors.

  1. The Attention SeekerShare of searches 23.6%Mentioned in 0 of 5 AI answers
  2. Sprocket DigitalShare of searches 16.2%Mentioned in 1 of 5 AI answers
  3. PH DigitalShare of searches 13.1%Mentioned in 0 of 5 AI answers
  4. Digital InfluenceShare of searches 10.8%Mentioned in 0 of 5 AI answers
  5. Pure SEOShare of searches 7.1%Mentioned in 0 of 5 AI answers

+8 more

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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aro Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about performance and digital marketing agencies

5 answers

  • Asked ChatGPT

    “Which performance digital marketing agency should I hire in New Zealand?”

    1. 1Sprocket Digital

  • Asked ChatGPT

    “What are the best performance digital marketing agencies in New Zealand?”

    1. Asked ChatGPT

      “What's the best performance digital marketing agency in New Zealand for more online leads?”

      1. Searched Google, AI Overview

        “digital marketing agency nz”

        1. Searched Google, AI Overview

          “growth marketing agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          How often do people search for Sprocket Digital compared with other New Zealand performance and digital marketing agencies?

          Sprocket Digital against performance and digital marketing agencies in New Zealand, by month

          Share of searches by month for The Attention Seeker, Sprocket Digital, PH Digital, Digital Influence, Pure SEO, Ridiculous Digital, Web Wonks, Traction Marketing, Aro Digital, Glasshouse Digital, SEO Websites, Authentic Digital. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Attention SeekerSprocket DigitalPH DigitalDigital InfluencePure SEORidiculous DigitalWeb WonksTraction MarketingAro DigitalGlasshouse DigitalSEO WebsitesAuthentic DigitalAtlas Digital
          Nov 202525.6%8.4%12.6%8.4%12.6%4.5%7.8%2.3%4.5%4.5%2.3%3.6%2.9%
          Dec 202519.9%9.3%9.3%6.2%14.2%9.3%5.8%3.1%6.2%9.3%2.2%3.1%2.2%
          Jan 202620.8%11.7%9.5%7.7%11.7%5.1%9.1%1.8%7.7%7.7%2.6%2.6%2.2%
          Feb 202625.5%12%9.8%6.5%9.8%6.5%5.8%2.8%6.5%5.3%3.5%2.8%3.5%
          Mar 202625.5%8%8%8%8%4.3%12.3%3.5%5.3%4.3%6.6%2.3%3.7%
          Apr 202628.7%7.9%9.8%9.8%11.9%2.7%7.3%3.4%7.9%2.7%3.4%2.1%2.4%
          May 202632.2%10%10%10%10%2.3%6.1%2.8%3.6%5.4%2.3%2.8%2.6%
          Jun 202628.1%12.4%12.4%8.2%10.1%2.8%4.6%5.4%2.8%6.7%2.3%2.3%1.8%
          Jul 202618.7%13.8%11.3%11.3%11.3%4.9%5.7%3.2%3.9%4.9%3.9%3.9%3.2%
          Aug 202621.4%8.8%10.9%13.3%10.9%3.7%6.1%4.8%4.8%5.8%3.7%3.1%2.7%
          Sep 202618.8%11.8%11.8%11.8%9.6%6.3%5.9%7.7%2.6%4%3.7%3.3%2.9%
          Oct 202623.6%16.2%13.1%10.8%7.1%7.1%5.4%3.7%3%3%3%2.4%1.7%

          1. 1.The Attention Seeker

            23.6%

            Held 1st. 700 estimated branded searches, +37.3% vs prior month. Share +4.8 points.

          2. 2.Sprocket Digital

            16.2%

            Moved from 4th to 2nd. 480 estimated branded searches, +50% vs prior month. Share +4.4 points.

          3. 3.PH Digital

            13.1%

            Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +1.4 points.

          4. 4.Digital Influence

            10.8%

            Moved from 2nd to 4th. 320 estimated branded searches, 0% vs prior month. Share -1 points.

          5. 5.Pure SEO

            7.1%

            Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -2.5 points.

          6. 6.Ridiculous Digital

            7.1%

            Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.8 points.

          7. 7.Web Wonks

            5.4%

            Moved from 8th to 7th. 160 estimated branded searches, 0% vs prior month. Share -0.5 points.

          8. 8.Traction Marketing

            3.7%

            Moved from 6th to 8th. 110 estimated branded searches, -47.6% vs prior month. Share -4 points.

          9. 9.Aro Digital

            3%

            Moved from 13th to 9th. 90 estimated branded searches, +28.6% vs prior month. Share +0.5 points.

          10. 10.Glasshouse Digital

            3%

            Moved from 9th to 10th. 90 estimated branded searches, -18.2% vs prior month. Share -1 points.

          11. 11.SEO Websites

            3%

            Moved from 10th to 11th. 90 estimated branded searches, -10% vs prior month. Share -0.6 points.

          12. 12.Authentic Digital

            2.4%

            Moved from 11th to 12th. 70 estimated branded searches, -22.2% vs prior month. Share -1 points.

          13. 13.Atlas Digital

            1.7%

            Moved from 12th to 13th. 50 estimated branded searches, -37.5% vs prior month. Share -1.3 points.

          Compare popularity between Sprocket Digital and its closest rivals

          Every comparison with Sprocket Digital

          20 comparisons

          How has branded search demand for Sprocket Digital changed in New Zealand over the last 12 months?

          4 findings
          • Across the 12 months ending October 2026, estimated monthly branded searches for Sprocket Digital in New Zealand rose from 260 to 480.
          • Across the 12 months ending October 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand increased from 8.4% to 16.2%.
          • Across the 12 months ending October 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand peaked at 16.2% in October 2026 and was lowest at 7.9% in April 2026.
          • Across the 12 months ending October 2026, Sprocket Digital rose from 5th to 2nd among performance and digital marketing agencies in New Zealand.

          How did search popularity change for New Zealand performance and digital marketing agencies in October 2026?

          6 changes

          1. In October 2026, Sprocket Digital overtook Digital Influence and PH Digital to rank 2nd among performance and digital marketing agencies in New Zealand, with 16.2% of the searches.

          2. In October 2026, Ridiculous Digital overtook Traction Marketing to rank 6th among performance and digital marketing agencies in New Zealand, with 7.1% of the searches.

          3. In October 2026, The Attention Seeker gained share of searches among performance and digital marketing agencies in New Zealand, from 18.8% to 23.6%.

          4. In October 2026, PH Digital gained share of searches among performance and digital marketing agencies in New Zealand, from 11.8% to 13.1%.

          5. In October 2026, Traction Marketing lost share of searches among performance and digital marketing agencies in New Zealand, from 7.7% to 3.7%.

          6. In October 2026, Pure SEO lost share of searches among performance and digital marketing agencies in New Zealand, from 9.6% to 7.1%.

          How are Sprocket Digital’s branded searches counted?

          1 search term

          Brandwave collects information about searches that people make online using Sprocket Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • sprocket digital

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          How the Brand Demand Index is measured

          Where does Sprocket Digital compete?

          Sprocket Digital is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          Performance and digital marketing agencies2nd of 1316.2%Shown above
          Auckland digital marketing agencies1st of 938.2%Show ranking
          Creator with pink hair and a pink jacket

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