Brandwave

How popular isSprocket Digital?

In September 2026, people searched for Sprocket Digital by name about 320 times in New Zealand, a 52.4% increase from the previous year. These searches made up 25.5% of all New Zealand Auckland digital marketing agency searches, placing Sprocket Digital third out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Auckland digital marketing agencies, Sprocket Digital appeared in three of the four answers and was the joint second most recommended of the nine.

Search and AI answers in September 2026

Sprocket Digital is the third most searched of 9 competitors and the joint second most recommended in AI answers.

  1. Harper DigitalShare of searches 32.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. WebzillaShare of searches 27.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Sprocket DigitalShare of searches 25.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Human DigitalShare of searches 5.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. AdcelerateShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sprocket Digital is the joint second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SIXGUN1st
  2. Harper Digital2nd
  3. Sprocket Digital2nd
  4. Webzilla4th
  5. Human Digital–
  6. Adcelerate–
  7. First Page–
  8. Adhesion–
  9. Local Clicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harper Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sprocket Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Webzilla2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SIXGUN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Human Digital0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adcelerate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adhesion0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Local Clicks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland digital marketing agencies compete with Sprocket Digital?

Sprocket Digital against Auckland digital marketing agencies in New Zealand, by month

Share of searches by month for Harper Digital, Webzilla, Sprocket Digital, Human Digital, Adcelerate, First Page. The figures are in the table below the chart.

View monthly share of searches table
MonthHarper DigitalWebzillaSprocket DigitalHuman DigitalAdcelerateFirst PageSIXGUNAdhesionLocal Clicks
Oct 202535.7%21.4%18.8%4.5%2.7%13.4%2.7%0.89%0%
Nov 202532.7%21.8%20.8%7.9%2%9.9%3%0.99%0.99%
Dec 202530.6%15.3%29.2%6.9%2.8%9.7%4.2%1.4%0%
Jan 202632.5%16.9%31.3%3.6%1.2%9.6%2.4%1.2%1.2%
Feb 202629.5%18.8%34.8%3.6%2.7%7.1%1.8%0.89%0.89%
Mar 202627.7%21%26.9%8.4%2.5%10.1%1.7%0.84%0.84%
Apr 202637.5%17%23.9%6.8%2.3%9.1%2.3%1.1%0%
May 202636.4%17.3%29.1%3.6%2.7%7.3%2.7%0.91%0%
Jun 202628%22%33.1%5.1%2.5%5.9%1.7%0.85%0.85%
Jul 202625.7%21.9%37.1%3.8%1.9%4.8%2.9%0.95%0.95%
Aug 202634%26.8%21.6%5.2%4.1%5.2%1%1%1%
Sep 202632.4%27.5%25.5%5.9%2.9%2.9%2%0.98%0%

  1. 1.Harper Digital

    32.4%

    Held 1st. 330 estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Webzilla

    27.5%

    Held 2nd. 280 estimated branded searches, +7.7% vs prior month. Share +0.6 points.

  3. 3.Sprocket Digital

    25.5%

    Held 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +3.8 points.

  4. 4.Human Digital

    5.9%

    Moved from 5th to 4th. 60 estimated branded searches, +20% vs prior month. Share +0.7 points.

  5. 5.Adcelerate

    2.9%

    Moved from 6th to 5th. 30 estimated branded searches, -25% vs prior month. Share -1.2 points.

  6. 6.First Page

    2.9%

    Moved from 4th to 6th. 30 estimated branded searches, -40% vs prior month. Share -2.2 points.

  7. 7.SIXGUN

    2%

    Moved from 9th to 7th. 20 estimated branded searches, +100% vs prior month. Share +0.9 points.

  8. 8.Adhesion

    0.98%

    Moved from 7th to 8th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Local Clicks

    0%

    Moved from 8th to 9th. 0 estimated branded searches, -100% vs prior month. Share -1 points.

Compare popularity between Sprocket Digital and its closest rivals

Every comparison with Sprocket Digital

16 comparisons

How has branded search demand for Sprocket Digital changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprocket Digital in New Zealand rose from 210 to 320.
  • Across the 12 months ending September 2026, Sprocket Digital’s share of searches among Auckland digital marketing agencies in New Zealand increased from 18.8% to 25.5%.
  • Across the 12 months ending September 2026, Sprocket Digital’s share of searches among Auckland digital marketing agencies in New Zealand peaked at 37.1% in July 2026 and was lowest at 18.8% in October 2025.

How did search popularity change for New Zealand Auckland digital marketing agencies in September 2026?

6 changes

  1. In September 2026, Human Digital overtook First Page to rank 4th among Auckland digital marketing agencies in New Zealand, with 5.9% of the searches.

  2. In September 2026, SIXGUN overtook Adhesion and Local Clicks to rank 7th among Auckland digital marketing agencies in New Zealand, with 2% of the searches.

  3. In September 2026, Sprocket Digital gained share of searches among Auckland digital marketing agencies in New Zealand, from 21.6% to 25.5%.

  4. In September 2026, Webzilla gained share of searches among Auckland digital marketing agencies in New Zealand, from 26.8% to 27.5%.

  5. In September 2026, First Page lost share of searches among Auckland digital marketing agencies in New Zealand, from 5.2% to 2.9%.

  6. In September 2026, Harper Digital lost share of searches among Auckland digital marketing agencies in New Zealand, from 34% to 32.4%.

How are Sprocket Digital’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sprocket Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sprocket digital

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How the Brand Demand Index is measured

Where does Sprocket Digital compete?

Sprocket Digital is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Performance and digital marketing agencies4th of 1311.8%Show ranking
Auckland digital marketing agencies3rd of 925.5%Shown above
Creator with pink hair and a pink jacket

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