Digital Influence vs Sprocket Digital:Which is more popular in New Zealand?
In October 2026, Sprocket Digital had more branded searches than Digital Influence among performance and digital marketing agencies in New Zealand. Sprocket Digital had about 480 branded searches, while Digital Influence had 320. Sprocket Digital made up 16.2% of all performance and digital marketing agency searches we track, and Digital Influence accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers and Digital Influence in none.
Who do people search for more?
Sprocket Digital, about 50% more searches than Digital Influence
Who does AI mention more?
Sprocket Digital, mentioned in 1 of 5 answers, Digital Influence in 0
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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Digital Influence did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aro Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about performance and digital marketing agencies
5 answers
Asked ChatGPT
“Which performance digital marketing agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best performance digital marketing agencies in New Zealand?”
Asked ChatGPT
“What's the best performance digital marketing agency in New Zealand for more online leads?”
Searched Google, AI Overview
“digital marketing agency nz”
Searched Google, AI Overview
“growth marketing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Digital Influence or Sprocket Digital more popular in search?
This chart shows how often people search Google for Digital Influence and Sprocket Digital by name. Each line represents a brand's share of searches for all 13 performance and digital marketing agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Sprocket Digital, Digital Influence. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Attention Seeker | Sprocket Digital | PH Digital | Digital Influence | Pure SEO | Ridiculous Digital | Web Wonks | Traction Marketing | Aro Digital | Glasshouse Digital | SEO Websites | Authentic Digital | Atlas Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 8.4% | 12.6% | 8.4% | 12.6% | 4.5% | 7.8% | 2.3% | 4.5% | 4.5% | 2.3% | 3.6% | 2.9% |
| Dec 2025 | 19.9% | 9.3% | 9.3% | 6.2% | 14.2% | 9.3% | 5.8% | 3.1% | 6.2% | 9.3% | 2.2% | 3.1% | 2.2% |
| Jan 2026 | 20.8% | 11.7% | 9.5% | 7.7% | 11.7% | 5.1% | 9.1% | 1.8% | 7.7% | 7.7% | 2.6% | 2.6% | 2.2% |
| Feb 2026 | 25.5% | 12% | 9.8% | 6.5% | 9.8% | 6.5% | 5.8% | 2.8% | 6.5% | 5.3% | 3.5% | 2.8% | 3.5% |
| Mar 2026 | 25.5% | 8% | 8% | 8% | 8% | 4.3% | 12.3% | 3.5% | 5.3% | 4.3% | 6.6% | 2.3% | 3.7% |
| Apr 2026 | 28.7% | 7.9% | 9.8% | 9.8% | 11.9% | 2.7% | 7.3% | 3.4% | 7.9% | 2.7% | 3.4% | 2.1% | 2.4% |
| May 2026 | 32.2% | 10% | 10% | 10% | 10% | 2.3% | 6.1% | 2.8% | 3.6% | 5.4% | 2.3% | 2.8% | 2.6% |
| Jun 2026 | 28.1% | 12.4% | 12.4% | 8.2% | 10.1% | 2.8% | 4.6% | 5.4% | 2.8% | 6.7% | 2.3% | 2.3% | 1.8% |
| Jul 2026 | 18.7% | 13.8% | 11.3% | 11.3% | 11.3% | 4.9% | 5.7% | 3.2% | 3.9% | 4.9% | 3.9% | 3.9% | 3.2% |
| Aug 2026 | 21.4% | 8.8% | 10.9% | 13.3% | 10.9% | 3.7% | 6.1% | 4.8% | 4.8% | 5.8% | 3.7% | 3.1% | 2.7% |
| Sep 2026 | 18.8% | 11.8% | 11.8% | 11.8% | 9.6% | 6.3% | 5.9% | 7.7% | 2.6% | 4% | 3.7% | 3.3% | 2.9% |
| Oct 2026 | 23.6% | 16.2% | 13.1% | 10.8% | 7.1% | 7.1% | 5.4% | 3.7% | 3% | 3% | 3% | 2.4% | 1.7% |
How has branded search for Digital Influence and Sprocket Digital changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Digital Influence took it in April 2026, Sprocket Digital took it in June 2026, Digital Influence took it in August 2026, Sprocket Digital took it in October 2026.
- Across the 12 months ending October 2026, Digital Influence’s share of searches among performance and digital marketing agencies in New Zealand moved from 8.4% to 10.8%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand moved from 8.4% to 16.2%, and its estimated monthly branded searches moved from 260 to 480.
How did search popularity change for New Zealand performance and digital marketing agencies in October 2026?
2 changes
In October 2026, Sprocket Digital overtook Digital Influence and PH Digital to rank 2nd among performance and digital marketing agencies in New Zealand, with 16.2% of the searches.
In October 2026, Digital Influence lost share of searches among performance and digital marketing agencies in New Zealand, from 11.8% to 10.8%.
How are Digital Influence’s and Sprocket Digital’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Digital Influence’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digital Influence
1 branded search term
- digital influence
Sprocket Digital
1 branded search term
- sprocket digital
Other head-to-heads among performance and digital marketing agencies
- The Attention Seeker vs Sprocket Digital: compare popularity
- The Attention Seeker vs PH Digital: compare popularity
- The Attention Seeker vs Digital Influence: compare popularity
- The Attention Seeker vs Pure SEO: compare popularity
- Sprocket Digital vs PH Digital: compare popularity
- Sprocket Digital vs Pure SEO: compare popularity
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