Brandwave

How popular isSprocket Digital?

In September 2026, people searched for Sprocket Digital by name about 320 times in New Zealand, a 52.4% increase from the previous year. These searches made up 11.8% of all New Zealand performance and digital marketing agency searches, placing Sprocket Digital fourth out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers.

Search and AI answers in September 2026

Sprocket Digital is the fourth most searched of 13 competitors.

  1. The Attention SeekerShare of searches 18.8%Mentioned in 0 of 5 AI answers
  2. Digital InfluenceShare of searches 11.8%Mentioned in 0 of 5 AI answers
  3. PH DigitalShare of searches 11.8%Mentioned in 0 of 5 AI answers
  4. Sprocket DigitalShare of searches 11.8%Mentioned in 1 of 5 AI answers
  5. Pure SEOShare of searches 9.6%Mentioned in 0 of 5 AI answers

+8 more

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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SEO Websites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about performance and digital marketing agencies

5 answers

  • Asked ChatGPT

    “Which performance digital marketing agency should I hire in New Zealand?”

    1. 1Sprocket Digital

  • Asked ChatGPT

    “What are the best performance digital marketing agencies in New Zealand?”

    1. Asked ChatGPT

      “What's the best performance digital marketing agency in New Zealand for more online leads?”

      1. Searched Google, AI Overview

        “digital marketing agency nz”

        1. Searched Google, AI Overview

          “growth marketing agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Which performance and digital marketing agencies compete with Sprocket Digital?

          Sprocket Digital against performance and digital marketing agencies in New Zealand, by month

          Share of searches by month for The Attention Seeker, Digital Influence, PH Digital, Sprocket Digital, Pure SEO, Traction Marketing, Ridiculous Digital, Web Wonks, Glasshouse Digital, SEO Websites, Authentic Digital, Atlas Digital, Aro Digital. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Attention SeekerDigital InfluencePH DigitalSprocket DigitalPure SEOTraction MarketingRidiculous DigitalWeb WonksGlasshouse DigitalSEO WebsitesAuthentic DigitalAtlas DigitalAro Digital
          Oct 202525.6%6.7%10.2%6.7%15.3%2.9%2.9%6.7%6.7%2.2%3.5%3.8%6.7%
          Nov 202525.6%8.4%12.6%8.4%12.6%2.3%4.5%7.8%4.5%2.3%3.6%2.9%4.5%
          Dec 202519.9%6.2%9.3%9.3%14.2%3.1%9.3%5.8%9.3%2.2%3.1%2.2%6.2%
          Jan 202620.8%7.7%9.5%11.7%11.7%1.8%5.1%9.1%7.7%2.6%2.6%2.2%7.7%
          Feb 202625.5%6.5%9.8%12%9.8%2.8%6.5%5.8%5.3%3.5%2.8%3.5%6.5%
          Mar 202625.5%8%8%8%8%3.5%4.3%12.3%4.3%6.6%2.3%3.7%5.3%
          Apr 202628.7%9.8%9.8%7.9%11.9%3.4%2.7%7.3%2.7%3.4%2.1%2.4%7.9%
          May 202632.2%10%10%10%10%2.8%2.3%6.1%5.4%2.3%2.8%2.6%3.6%
          Jun 202628.1%8.2%12.4%12.4%10.1%5.4%2.8%4.6%6.7%2.3%2.3%1.8%2.8%
          Jul 202618.7%11.3%11.3%13.8%11.3%3.2%4.9%5.7%4.9%3.9%3.9%3.2%3.9%
          Aug 202621.4%13.3%10.9%8.8%10.9%4.8%3.7%6.1%5.8%3.7%3.1%2.7%4.8%
          Sep 202618.8%11.8%11.8%11.8%9.6%7.7%6.3%5.9%4%3.7%3.3%2.9%2.6%

          1. 1.The Attention Seeker

            18.8%

            Held 1st. 510 estimated branded searches, -19% vs prior month. Share -2.7 points.

          2. 2.Digital Influence

            11.8%

            Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -1.5 points.

          3. 3.PH Digital

            11.8%

            Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

          4. 4.Sprocket Digital

            11.8%

            Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +2.9 points.

          5. 5.Pure SEO

            9.6%

            Moved from 4th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share -1.3 points.

          6. 6.Traction Marketing

            7.7%

            Moved from 9th to 6th. 210 estimated branded searches, +50% vs prior month. Share +3 points.

          7. 7.Ridiculous Digital

            6.3%

            Moved from 10th to 7th. 170 estimated branded searches, +54.5% vs prior month. Share +2.5 points.

          8. 8.Web Wonks

            5.9%

            Moved from 6th to 8th. 160 estimated branded searches, -11.1% vs prior month. Share -0.2 points.

          9. 9.Glasshouse Digital

            4%

            Moved from 7th to 9th. 110 estimated branded searches, -35.3% vs prior month. Share -1.7 points.

          10. 10.SEO Websites

            3.7%

            Moved from 11th to 10th. 100 estimated branded searches, -9.1% vs prior month. Share -0.1 points.

          11. 11.Authentic Digital

            3.3%

            Moved from 12th to 11th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

          12. 12.Atlas Digital

            2.9%

            Moved from 13th to 12th. 80 estimated branded searches, 0% vs prior month. Share +0.2 points.

          13. 13.Aro Digital

            2.6%

            Moved from 8th to 13th. 70 estimated branded searches, -50% vs prior month. Share -2.2 points.

          Compare popularity between Sprocket Digital and its closest rivals

          Every comparison with Sprocket Digital

          16 comparisons

          How has branded search demand for Sprocket Digital changed in New Zealand over the last 12 months?

          4 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Sprocket Digital in New Zealand rose from 210 to 320.
          • Across the 12 months ending September 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand increased from 6.7% to 11.8%.
          • Across the 12 months ending September 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand peaked at 13.8% in July 2026 and was lowest at 6.7% in October 2025.
          • Across the 12 months ending September 2026, Sprocket Digital rose from 7th to 4th among performance and digital marketing agencies in New Zealand.

          How did search popularity change for New Zealand performance and digital marketing agencies in September 2026?

          6 changes

          1. In September 2026, Sprocket Digital overtook Pure SEO to rank 4th among performance and digital marketing agencies in New Zealand, with 11.8% of the searches.

          2. In September 2026, Traction Marketing overtook Web Wonks and 2 others to rank 6th among performance and digital marketing agencies in New Zealand, with 7.7% of the searches.

          3. In September 2026, Ridiculous Digital overtook Web Wonks and 2 others to rank 7th among performance and digital marketing agencies in New Zealand, with 6.3% of the searches.

          4. In September 2026, PH Digital gained share of searches among performance and digital marketing agencies in New Zealand, from 10.9% to 11.8%.

          5. In September 2026, The Attention Seeker lost share of searches among performance and digital marketing agencies in New Zealand, from 21.4% to 18.8%.

          6. In September 2026, Aro Digital lost share of searches among performance and digital marketing agencies in New Zealand, from 4.8% to 2.6%.

          How are Sprocket Digital’s branded searches counted?

          1 search term

          Brandwave collects information about searches that people make online using Sprocket Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • sprocket digital

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          How the Brand Demand Index is measured

          Where does Sprocket Digital compete?

          Sprocket Digital is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          Performance and digital marketing agencies4th of 1311.8%Shown above
          Auckland digital marketing agencies3rd of 925.5%Show ranking
          Creator with pink hair and a pink jacket

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