Brandwave

Sprocket Digital vs Webzilla:Which is more popular?

In September 2026, Webzilla had more branded searches than Sprocket Digital among Auckland digital marketing agencies in New Zealand. Webzilla had about 280 branded searches, while Sprocket Digital had 260. Webzilla made up 27.5% of all Auckland digital marketing agency searches we track, and Sprocket Digital accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about Auckland digital marketing agencies, Sprocket Digital appeared in three of the four answers and Webzilla in two. Sprocket Digital was mentioned before Webzilla in two out of three answers.

Among Auckland digital marketing agencies in New Zealand in September 2026

Who do people search for more?

Webzilla, about 8% more searches than Sprocket Digital

Webzilla 280 searchesSprocket Digital 260 searches

Who does AI mention more?

Sprocket Digital, mentioned in 3 of 4 answers, Webzilla in 2

Sprocket Digital in 3 of 4Webzilla in 2 of 4

Who does AI recommend more?

Sprocket Digital, named ahead of Webzilla in 2 of 3 answers

Sprocket Digital first in 2Webzilla first in 1

Follow Sprocket Digital vs Webzilla and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Webzilla was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sprocket Digital was listed before Webzilla in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SIXGUN1st
  2. Harper Digital2nd
  3. Sprocket Digital2nd
  4. Webzilla4th
  5. Human Digital–
  6. Adcelerate–
  7. First Page–
  8. Adhesion–
  9. Local Clicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harper Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sprocket Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Webzilla2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SIXGUN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Human Digital0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adcelerate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adhesion0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Local Clicks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sprocket Digital or Webzilla more popular in search?

This chart shows how often people search Google for Sprocket Digital and Webzilla by name. Each line represents a brand's share of searches for all nine Auckland digital marketing agencies we track, month by month, from searches in New Zealand.

Sprocket Digital and Webzilla among Auckland digital marketing agencies in New Zealand, by month

Share of searches by month for Webzilla, Sprocket Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthHarper DigitalWebzillaSprocket DigitalHuman DigitalAdcelerateFirst PageSIXGUNAdhesionLocal Clicks
Oct 202535.7%21.4%18.8%4.5%2.7%13.4%2.7%0.89%0%
Nov 202532.7%21.8%20.8%7.9%2%9.9%3%0.99%0.99%
Dec 202530.6%15.3%29.2%6.9%2.8%9.7%4.2%1.4%0%
Jan 202632.5%16.9%31.3%3.6%1.2%9.6%2.4%1.2%1.2%
Feb 202629.5%18.8%34.8%3.6%2.7%7.1%1.8%0.89%0.89%
Mar 202627.7%21%26.9%8.4%2.5%10.1%1.7%0.84%0.84%
Apr 202637.5%17%23.9%6.8%2.3%9.1%2.3%1.1%0%
May 202636.4%17.3%29.1%3.6%2.7%7.3%2.7%0.91%0%
Jun 202628%22%33.1%5.1%2.5%5.9%1.7%0.85%0.85%
Jul 202625.7%21.9%37.1%3.8%1.9%4.8%2.9%0.95%0.95%
Aug 202634%26.8%21.6%5.2%4.1%5.2%1%1%1%
Sep 202632.4%27.5%25.5%5.9%2.9%2.9%2%0.98%0%

How has the Sprocket Digital and Webzilla comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland digital marketing agencies in September 2026?

2 changes

  1. In September 2026, Sprocket Digital gained share of searches among Auckland digital marketing agencies in New Zealand, from 21.6% to 25.5%.

  2. In September 2026, Webzilla gained share of searches among Auckland digital marketing agencies in New Zealand, from 26.8% to 27.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sprocket Digital’s and Webzilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sprocket Digital

1 branded search term

  • sprocket digital

Webzilla

3 branded search terms

  • web zilla
  • webzilla
  • webzilla digital marketing

How the Brand Demand Index is measured

Other head-to-heads among Auckland digital marketing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free