Brandwave

Pure SEO vs Sprocket Digital:Which is more popular in New Zealand?

In October 2026, Sprocket Digital had more branded searches than Pure SEO among performance and digital marketing agencies in New Zealand. Sprocket Digital had about 480 branded searches, while Pure SEO had 210. Sprocket Digital made up 16.2% of all performance and digital marketing agency searches we track, and Pure SEO accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers and Pure SEO in none.

Among performance and digital marketing agencies in New Zealand in October 2026

Who do people search for more?

Sprocket Digital, about 2 searches for every 1 for Pure SEO

Sprocket Digital 480 searchesPure SEO 210 searches

Who does AI mention more?

Sprocket Digital, mentioned in 1 of 5 answers, Pure SEO in 0

Sprocket Digital in 1 of 5Pure SEO in 0 of 5

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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pure SEO did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aro Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about performance and digital marketing agencies

5 answers

  • Asked ChatGPT

    “Which performance digital marketing agency should I hire in New Zealand?”

    1. 1Sprocket Digital

  • Asked ChatGPT

    “What are the best performance digital marketing agencies in New Zealand?”

    1. Asked ChatGPT

      “What's the best performance digital marketing agency in New Zealand for more online leads?”

      1. Searched Google, AI Overview

        “digital marketing agency nz”

        1. Searched Google, AI Overview

          “growth marketing agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Is Pure SEO or Sprocket Digital more popular in search?

          This chart shows how often people search Google for Pure SEO and Sprocket Digital by name. Each line represents a brand's share of searches for all 13 performance and digital marketing agencies we track, month by month, from searches in New Zealand.

          Pure SEO and Sprocket Digital among performance and digital marketing agencies in New Zealand, by month

          Share of searches by month for Sprocket Digital, Pure SEO. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Attention SeekerSprocket DigitalPH DigitalDigital InfluencePure SEORidiculous DigitalWeb WonksTraction MarketingAro DigitalGlasshouse DigitalSEO WebsitesAuthentic DigitalAtlas Digital
          Nov 202525.6%8.4%12.6%8.4%12.6%4.5%7.8%2.3%4.5%4.5%2.3%3.6%2.9%
          Dec 202519.9%9.3%9.3%6.2%14.2%9.3%5.8%3.1%6.2%9.3%2.2%3.1%2.2%
          Jan 202620.8%11.7%9.5%7.7%11.7%5.1%9.1%1.8%7.7%7.7%2.6%2.6%2.2%
          Feb 202625.5%12%9.8%6.5%9.8%6.5%5.8%2.8%6.5%5.3%3.5%2.8%3.5%
          Mar 202625.5%8%8%8%8%4.3%12.3%3.5%5.3%4.3%6.6%2.3%3.7%
          Apr 202628.7%7.9%9.8%9.8%11.9%2.7%7.3%3.4%7.9%2.7%3.4%2.1%2.4%
          May 202632.2%10%10%10%10%2.3%6.1%2.8%3.6%5.4%2.3%2.8%2.6%
          Jun 202628.1%12.4%12.4%8.2%10.1%2.8%4.6%5.4%2.8%6.7%2.3%2.3%1.8%
          Jul 202618.7%13.8%11.3%11.3%11.3%4.9%5.7%3.2%3.9%4.9%3.9%3.9%3.2%
          Aug 202621.4%8.8%10.9%13.3%10.9%3.7%6.1%4.8%4.8%5.8%3.7%3.1%2.7%
          Sep 202618.8%11.8%11.8%11.8%9.6%6.3%5.9%7.7%2.6%4%3.7%3.3%2.9%
          Oct 202623.6%16.2%13.1%10.8%7.1%7.1%5.4%3.7%3%3%3%2.4%1.7%

          How has branded search for Pure SEO and Sprocket Digital changed in New Zealand over the last 12 months?

          3 findings

          How did search popularity change for New Zealand performance and digital marketing agencies in October 2026?

          2 changes

          1. In October 2026, Sprocket Digital overtook Digital Influence and PH Digital to rank 2nd among performance and digital marketing agencies in New Zealand, with 16.2% of the searches.

          2. In October 2026, Pure SEO lost share of searches among performance and digital marketing agencies in New Zealand, from 9.6% to 7.1%.

          How are Pure SEO’s and Sprocket Digital’s branded searches counted?

          2 search terms

          Brandwave collects information about searches that people make online using Pure SEO’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Pure SEO

          1 branded search term

          • Pure Seo

          Sprocket Digital

          1 branded search term

          • sprocket digital

          How the Brand Demand Index is measured

          Other head-to-heads among performance and digital marketing agencies

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