Brandwave

Digital Influence vs Sprocket Digital:Which is more popular?

In September 2026, Digital Influence and Sprocket Digital were level in searches among performance and digital marketing agencies in New Zealand, with an estimated 320 branded searches each, at 11.8% of the total each. When we asked ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers and Digital Influence in none.

Among performance and digital marketing agencies in New Zealand in September 2026

Who do people search for more?

Digital Influence and Sprocket Digital are searched for about as often as each other.

Digital Influence 320 searchesSprocket Digital 320 searches

Who does AI mention more?

Sprocket Digital, mentioned in 1 of 5 answers, Digital Influence in 0

Sprocket Digital in 1 of 5Digital Influence in 0 of 5

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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Digital Influence did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SEO Websites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about performance and digital marketing agencies

5 answers

  • Asked ChatGPT

    “Which performance digital marketing agency should I hire in New Zealand?”

    1. 1Sprocket Digital

  • Asked ChatGPT

    “What are the best performance digital marketing agencies in New Zealand?”

    1. Asked ChatGPT

      “What's the best performance digital marketing agency in New Zealand for more online leads?”

      1. Searched Google, AI Overview

        “digital marketing agency nz”

        1. Searched Google, AI Overview

          “growth marketing agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Is Digital Influence or Sprocket Digital more popular in search?

          This chart shows how often people search Google for Digital Influence and Sprocket Digital by name. Each line represents a brand's share of searches for all 13 performance and digital marketing agencies we track, month by month, from searches in New Zealand.

          Digital Influence and Sprocket Digital among performance and digital marketing agencies in New Zealand, by month

          Share of searches by month for Digital Influence, Sprocket Digital. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Attention SeekerDigital InfluencePH DigitalSprocket DigitalPure SEOTraction MarketingRidiculous DigitalWeb WonksGlasshouse DigitalSEO WebsitesAuthentic DigitalAtlas DigitalAro Digital
          Oct 202525.6%6.7%10.2%6.7%15.3%2.9%2.9%6.7%6.7%2.2%3.5%3.8%6.7%
          Nov 202525.6%8.4%12.6%8.4%12.6%2.3%4.5%7.8%4.5%2.3%3.6%2.9%4.5%
          Dec 202519.9%6.2%9.3%9.3%14.2%3.1%9.3%5.8%9.3%2.2%3.1%2.2%6.2%
          Jan 202620.8%7.7%9.5%11.7%11.7%1.8%5.1%9.1%7.7%2.6%2.6%2.2%7.7%
          Feb 202625.5%6.5%9.8%12%9.8%2.8%6.5%5.8%5.3%3.5%2.8%3.5%6.5%
          Mar 202625.5%8%8%8%8%3.5%4.3%12.3%4.3%6.6%2.3%3.7%5.3%
          Apr 202628.7%9.8%9.8%7.9%11.9%3.4%2.7%7.3%2.7%3.4%2.1%2.4%7.9%
          May 202632.2%10%10%10%10%2.8%2.3%6.1%5.4%2.3%2.8%2.6%3.6%
          Jun 202628.1%8.2%12.4%12.4%10.1%5.4%2.8%4.6%6.7%2.3%2.3%1.8%2.8%
          Jul 202618.7%11.3%11.3%13.8%11.3%3.2%4.9%5.7%4.9%3.9%3.9%3.2%3.9%
          Aug 202621.4%13.3%10.9%8.8%10.9%4.8%3.7%6.1%5.8%3.7%3.1%2.7%4.8%
          Sep 202618.8%11.8%11.8%11.8%9.6%7.7%6.3%5.9%4%3.7%3.3%2.9%2.6%

          How has the Digital Influence and Sprocket Digital comparison changed over the last 12 months?

          3 findings

          How did search popularity change for New Zealand performance and digital marketing agencies in September 2026?

          2 changes

          1. In September 2026, Sprocket Digital overtook Pure SEO to rank 4th among performance and digital marketing agencies in New Zealand, with 11.8% of the searches.

          2. In September 2026, Digital Influence lost share of searches among performance and digital marketing agencies in New Zealand, from 13.3% to 11.8%.

          How are branded searches counted?

          2 search terms

          Brandwave collects information about searches that people make online using Digital Influence’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Digital Influence

          1 branded search term

          • digital influence

          Sprocket Digital

          1 branded search term

          • sprocket digital

          How the Brand Demand Index is measured

          Other head-to-heads among performance and digital marketing agencies

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