PH Digital vs Sprocket Digital:Which is more popular by branded search in New Zealand?
In August 2026, PH Digital had more branded searches than Sprocket Digital among performance and digital marketing agencies in New Zealand. PH Digital was estimated to have 350 branded searches compared to Sprocket Digital’s 260, and held an 11.9% Share of Search versus Sprocket Digital’s 8.8%.
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Which is more popular in search, PH Digital or Sprocket Digital?
SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PH Digital, Sprocket Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | The Attention Seeker | Digital Influence | PH Digital | Pure SEO | Sprocket Digital | Glasshouse Digital | Aro Digital | Traction Marketing | Ridiculous Digital | SEO Websites | Web Wonks | Atlas Digital | Authentic Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 6.8% | 10.4% | 15.6% | 6.8% | 6.8% | 6.8% | 2.9% | 2.9% | 2.3% | 4.5% | 4.2% | 3.6% |
| Nov 2025 | 26.2% | 8.5% | 12.8% | 13.1% | 8.5% | 4.6% | 4.6% | 2.3% | 4.6% | 2.3% | 5.6% | 3.3% | 3.6% |
| Dec 2025 | 19.9% | 6.1% | 10.8% | 14.3% | 9.1% | 9.1% | 6.5% | 3% | 9.1% | 2.2% | 3.9% | 3% | 3% |
| Jan 2026 | 21.7% | 7.9% | 10.1% | 12% | 12% | 7.9% | 8.2% | 1.9% | 5.2% | 2.6% | 5.2% | 2.6% | 2.6% |
| Feb 2026 | 26.6% | 6.5% | 10% | 10% | 12% | 5.3% | 6.8% | 2.8% | 6.5% | 3.5% | 3.5% | 3.8% | 2.8% |
| Mar 2026 | 27.2% | 8.2% | 8.6% | 8.4% | 8.2% | 4.4% | 5.6% | 3.6% | 4.4% | 6.7% | 8.2% | 4.4% | 2.3% |
| Apr 2026 | 29.8% | 9.7% | 10% | 12.2% | 7.9% | 2.7% | 8.2% | 3.3% | 2.7% | 3.3% | 5.2% | 2.7% | 2.1% |
| May 2026 | 33.8% | 9.8% | 10.1% | 10.4% | 9.8% | 5.3% | 3.5% | 2.8% | 2.3% | 2.3% | 4.3% | 2.8% | 2.8% |
| Jun 2026 | 29.1% | 8.2% | 12.6% | 10.1% | 12.4% | 6.7% | 2.8% | 5.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 20.4% | 11.2% | 11.6% | 11.9% | 13.7% | 4.9% | 3.9% | 3.2% | 4.9% | 3.9% | 3.2% | 3.5% | 3.9% |
| Aug 2026 | 22% | 13.2% | 11.9% | 11.2% | 8.8% | 5.8% | 5.1% | 4.7% | 3.7% | 3.7% | 3.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the PH Digital and Sprocket Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sprocket Digital took it in January 2026, PH Digital took it in March 2026, Sprocket Digital took it in July 2026, PH Digital took it in August 2026.
- Across the 11 months ending August 2026, PH Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 10.4% to 11.9%, and its estimated monthly branded searches moved from 320 to 350.
- Across the 11 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 6.8% to 8.8%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?
2 changes
In August 2026, Digital Influence overtook Sprocket Digital to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%.
In August 2026, Sprocket Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 13.7% to 8.8%.
How each brand is measured
Brandwave collects information about searches that people make online using PH Digital’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PH Digital
3 branded search terms
- ph digital
- ph digital nz
- ph.digital
Sprocket Digital
1 branded search term
- Sprocket Digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.