Brandwave

Human Digital vs Sprocket Digital:Which is more popular?

In September 2026, Sprocket Digital had more branded searches than Human Digital among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 260 branded searches, while Human Digital had 60. Sprocket Digital made up 25.5% of all Auckland digital marketing agency searches we track, and Human Digital accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about Auckland digital marketing agencies, Sprocket Digital appeared in three of the four answers and Human Digital in none.

Among Auckland digital marketing agencies in New Zealand in September 2026

Who do people search for more?

Sprocket Digital, about 4 searches for every 1 for Human Digital

Sprocket Digital 260 searchesHuman Digital 60 searches

Who does AI mention more?

Sprocket Digital, mentioned in 3 of 4 answers, Human Digital in 0

Sprocket Digital in 3 of 4Human Digital in 0 of 4

Who does AI recommend more?

Sprocket Digital, the only one of the two named

Sprocket Digital first in 3Human Digital never named

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Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Human Digital did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SIXGUN1st
  2. Harper Digital2nd
  3. Sprocket Digital2nd
  4. Webzilla4th
  5. Human Digital–
  6. Adcelerate–
  7. First Page–
  8. Adhesion–
  9. Local Clicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harper Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sprocket Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Webzilla2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SIXGUN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Human Digital0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adcelerate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adhesion0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Local Clicks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Human Digital or Sprocket Digital more popular in search?

This chart shows how often people search Google for Human Digital and Sprocket Digital by name. Each line represents a brand's share of searches for all nine Auckland digital marketing agencies we track, month by month, from searches in New Zealand.

Human Digital and Sprocket Digital among Auckland digital marketing agencies in New Zealand, by month

Share of searches by month for Sprocket Digital, Human Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthHarper DigitalWebzillaSprocket DigitalHuman DigitalAdcelerateFirst PageSIXGUNAdhesionLocal Clicks
Oct 202535.7%21.4%18.8%4.5%2.7%13.4%2.7%0.89%0%
Nov 202532.7%21.8%20.8%7.9%2%9.9%3%0.99%0.99%
Dec 202530.6%15.3%29.2%6.9%2.8%9.7%4.2%1.4%0%
Jan 202632.5%16.9%31.3%3.6%1.2%9.6%2.4%1.2%1.2%
Feb 202629.5%18.8%34.8%3.6%2.7%7.1%1.8%0.89%0.89%
Mar 202627.7%21%26.9%8.4%2.5%10.1%1.7%0.84%0.84%
Apr 202637.5%17%23.9%6.8%2.3%9.1%2.3%1.1%0%
May 202636.4%17.3%29.1%3.6%2.7%7.3%2.7%0.91%0%
Jun 202628%22%33.1%5.1%2.5%5.9%1.7%0.85%0.85%
Jul 202625.7%21.9%37.1%3.8%1.9%4.8%2.9%0.95%0.95%
Aug 202634%26.8%21.6%5.2%4.1%5.2%1%1%1%
Sep 202632.4%27.5%25.5%5.9%2.9%2.9%2%0.98%0%

How has the Human Digital and Sprocket Digital comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland digital marketing agencies in September 2026?

2 changes

  1. In September 2026, Human Digital overtook First Page to rank 4th among Auckland digital marketing agencies in New Zealand, with 5.9% of the searches.

  2. In September 2026, Sprocket Digital gained share of searches among Auckland digital marketing agencies in New Zealand, from 21.6% to 25.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Human Digital’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Human Digital

4 branded search terms

  • human digital
  • human digital agency
  • human digital company
  • humandigital

Sprocket Digital

1 branded search term

  • sprocket digital

How the Brand Demand Index is measured

Other head-to-heads among Auckland digital marketing agencies

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