Atlas Digital vs Sprocket Digital:Which is more popular by branded search in New Zealand?
In August 2026, Sprocket Digital had more branded searches than Atlas Digital among performance and digital marketing agencies in New Zealand. Sprocket Digital was estimated to have 260 branded searches compared to Atlas Digital’s 90, and held an 8.8% Share of Search versus Atlas Digital’s 3.1%.
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Which is more popular in search, Atlas Digital or Sprocket Digital?
SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sprocket Digital, Atlas Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | The Attention Seeker | Digital Influence | PH Digital | Pure SEO | Sprocket Digital | Glasshouse Digital | Aro Digital | Traction Marketing | Ridiculous Digital | SEO Websites | Web Wonks | Atlas Digital | Authentic Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 6.8% | 10.4% | 15.6% | 6.8% | 6.8% | 6.8% | 2.9% | 2.9% | 2.3% | 4.5% | 4.2% | 3.6% |
| Nov 2025 | 26.2% | 8.5% | 12.8% | 13.1% | 8.5% | 4.6% | 4.6% | 2.3% | 4.6% | 2.3% | 5.6% | 3.3% | 3.6% |
| Dec 2025 | 19.9% | 6.1% | 10.8% | 14.3% | 9.1% | 9.1% | 6.5% | 3% | 9.1% | 2.2% | 3.9% | 3% | 3% |
| Jan 2026 | 21.7% | 7.9% | 10.1% | 12% | 12% | 7.9% | 8.2% | 1.9% | 5.2% | 2.6% | 5.2% | 2.6% | 2.6% |
| Feb 2026 | 26.6% | 6.5% | 10% | 10% | 12% | 5.3% | 6.8% | 2.8% | 6.5% | 3.5% | 3.5% | 3.8% | 2.8% |
| Mar 2026 | 27.2% | 8.2% | 8.6% | 8.4% | 8.2% | 4.4% | 5.6% | 3.6% | 4.4% | 6.7% | 8.2% | 4.4% | 2.3% |
| Apr 2026 | 29.8% | 9.7% | 10% | 12.2% | 7.9% | 2.7% | 8.2% | 3.3% | 2.7% | 3.3% | 5.2% | 2.7% | 2.1% |
| May 2026 | 33.8% | 9.8% | 10.1% | 10.4% | 9.8% | 5.3% | 3.5% | 2.8% | 2.3% | 2.3% | 4.3% | 2.8% | 2.8% |
| Jun 2026 | 29.1% | 8.2% | 12.6% | 10.1% | 12.4% | 6.7% | 2.8% | 5.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 20.4% | 11.2% | 11.6% | 11.9% | 13.7% | 4.9% | 3.9% | 3.2% | 4.9% | 3.9% | 3.2% | 3.5% | 3.9% |
| Aug 2026 | 22% | 13.2% | 11.9% | 11.2% | 8.8% | 5.8% | 5.1% | 4.7% | 3.7% | 3.7% | 3.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Atlas Digital and Sprocket Digital comparison changed over the last 12 months?
3 findings
- Sprocket Digital was ahead of Atlas Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atlas Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 6.8% to 8.8%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?
5 changes
In August 2026, Digital Influence overtook Sprocket Digital to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%.
In August 2026, Traction Marketing overtook Atlas Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.
In August 2026, Web Wonks overtook Atlas Digital to rank 11th among performance and digital marketing agencies in New Zealand, at 3.7%.
In August 2026, Sprocket Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 13.7% to 8.8%.
Estimated monthly branded searches for Atlas Digital in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atlas Digital’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atlas Digital
3 branded search terms
- atlas digital
- atlas digital marketing
- atlas digital nz
Sprocket Digital
1 branded search term
- Sprocket Digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.