Brandwave

SIXGUN vs Sprocket Digital:Which is more popular in New Zealand?

In October 2026, Sprocket Digital had more branded searches than SIXGUN among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 390 branded searches, while SIXGUN had 10. Sprocket Digital made up 38.2% of all Auckland digital marketing agency searches we track, and SIXGUN accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about Auckland digital marketing agencies, Sprocket Digital appeared in three of the four answers and SIXGUN in two. SIXGUN was mentioned before Sprocket Digital in two out of three answers.

Among Auckland digital marketing agencies in New Zealand in October 2026

Who do people search for more?

Sprocket Digital, about 39 searches for every 1 for SIXGUN

Sprocket Digital 390 searchesSIXGUN 10 searches

Who does AI mention more?

Sprocket Digital, mentioned in 3 of 4 answers, SIXGUN in 2

Sprocket Digital in 3 of 4SIXGUN in 2 of 4

Who does AI recommend more?

SIXGUN, named ahead of Sprocket Digital in 2 of 3 answers

SIXGUN first in 2Sprocket Digital first in 1

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Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SIXGUN was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SIXGUN was listed before Sprocket Digital in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SIXGUN1st
  2. Sprocket Digital2nd
  3. Harper Digital2nd
  4. Webzilla4th
  5. Human Digital–
  6. Adcelerate–
  7. First Page–
  8. Adhesion–
  9. Local Clicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harper Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Webzilla2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SIXGUN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Human Digital0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adcelerate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adhesion0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Local Clicks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is SIXGUN or Sprocket Digital more popular in search?

This chart shows how often people search Google for SIXGUN and Sprocket Digital by name. Each line represents a brand's share of searches for all nine Auckland digital marketing agencies we track, month by month, from searches in New Zealand.

SIXGUN and Sprocket Digital among Auckland digital marketing agencies in New Zealand, by month

Share of searches by month for Sprocket Digital, SIXGUN. The figures are in the table below the chart.

View monthly share of searches table
MonthSprocket DigitalHarper DigitalWebzillaHuman DigitalAdcelerateFirst PageAdhesionSIXGUNLocal Clicks
Nov 202520.8%32.7%21.8%7.9%2%9.9%0.99%3%0.99%
Dec 202529.2%30.6%15.3%6.9%2.8%9.7%1.4%4.2%0%
Jan 202631%32.1%16.7%3.6%1.2%9.5%1.2%3.6%1.2%
Feb 202634.8%29.5%18.8%3.6%2.7%7.1%0.89%1.8%0.89%
Mar 202626.9%27.7%21%8.4%2.5%10.1%0.84%1.7%0.84%
Apr 202623.9%37.5%17%6.8%2.3%9.1%1.1%2.3%0%
May 202629.1%36.4%17.3%3.6%2.7%7.3%0.91%2.7%0%
Jun 202633.1%28%22%5.1%2.5%5.9%0.85%1.7%0.85%
Jul 202637.1%25.7%21.9%3.8%1.9%4.8%0.95%2.9%0.95%
Aug 202621.6%34%26.8%5.2%4.1%5.2%1%1%1%
Sep 202625.5%32.4%27.5%5.9%2.9%2.9%0.98%2%0%
Oct 202638.2%32.4%13.7%7.8%2.9%2.9%0.98%0.98%0%

How has branded search for SIXGUN and Sprocket Digital changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland digital marketing agencies in October 2026?

2 changes

  1. In October 2026, Sprocket Digital overtook Harper Digital and Webzilla to become the leader among Auckland digital marketing agencies in New Zealand, with 38.2% of the searches.

  2. In October 2026, SIXGUN lost share of searches among Auckland digital marketing agencies in New Zealand, from 2% to 0.98%.

How are SIXGUN’s and Sprocket Digital’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SIXGUN’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SIXGUN

1 branded search term

  • sixgun

Sprocket Digital

1 branded search term

  • sprocket digital

How the Brand Demand Index is measured

Other head-to-heads among Auckland digital marketing agencies

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