Brandwave

Adhesion vs Sprocket Digital:Which is more popular in New Zealand?

In October 2026, Sprocket Digital had more branded searches than Adhesion among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 390 branded searches, while Adhesion had 10. Sprocket Digital made up 38.2% of all Auckland digital marketing agency searches we track, and Adhesion accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about Auckland digital marketing agencies, Sprocket Digital appeared in three of the four answers and Adhesion in none.

Among Auckland digital marketing agencies in New Zealand in October 2026

Who do people search for more?

Sprocket Digital, about 39 searches for every 1 for Adhesion

Sprocket Digital 390 searchesAdhesion 10 searches

Who does AI mention more?

Sprocket Digital, mentioned in 3 of 4 answers, Adhesion in 0

Sprocket Digital in 3 of 4Adhesion in 0 of 4

Who does AI recommend more?

Sprocket Digital, the only one of the two named

Sprocket Digital first in 3Adhesion never named

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Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adhesion did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SIXGUN1st
  2. Sprocket Digital2nd
  3. Harper Digital2nd
  4. Webzilla4th
  5. Human Digital–
  6. Adcelerate–
  7. First Page–
  8. Adhesion–
  9. Local Clicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprocket Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harper Digital3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Webzilla2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SIXGUN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Human Digital0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adcelerate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Page0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adhesion0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Local Clicks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland digital marketing agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Adhesion or Sprocket Digital more popular in search?

This chart shows how often people search Google for Adhesion and Sprocket Digital by name. Each line represents a brand's share of searches for all nine Auckland digital marketing agencies we track, month by month, from searches in New Zealand.

Adhesion and Sprocket Digital among Auckland digital marketing agencies in New Zealand, by month

Share of searches by month for Sprocket Digital, Adhesion. The figures are in the table below the chart.

View monthly share of searches table
MonthSprocket DigitalHarper DigitalWebzillaHuman DigitalAdcelerateFirst PageAdhesionSIXGUNLocal Clicks
Nov 202520.8%32.7%21.8%7.9%2%9.9%0.99%3%0.99%
Dec 202529.2%30.6%15.3%6.9%2.8%9.7%1.4%4.2%0%
Jan 202631%32.1%16.7%3.6%1.2%9.5%1.2%3.6%1.2%
Feb 202634.8%29.5%18.8%3.6%2.7%7.1%0.89%1.8%0.89%
Mar 202626.9%27.7%21%8.4%2.5%10.1%0.84%1.7%0.84%
Apr 202623.9%37.5%17%6.8%2.3%9.1%1.1%2.3%0%
May 202629.1%36.4%17.3%3.6%2.7%7.3%0.91%2.7%0%
Jun 202633.1%28%22%5.1%2.5%5.9%0.85%1.7%0.85%
Jul 202637.1%25.7%21.9%3.8%1.9%4.8%0.95%2.9%0.95%
Aug 202621.6%34%26.8%5.2%4.1%5.2%1%1%1%
Sep 202625.5%32.4%27.5%5.9%2.9%2.9%0.98%2%0%
Oct 202638.2%32.4%13.7%7.8%2.9%2.9%0.98%0.98%0%

How has branded search for Adhesion and Sprocket Digital changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland digital marketing agencies in October 2026?

2 changes

  1. In October 2026, Sprocket Digital overtook Harper Digital and Webzilla to become the leader among Auckland digital marketing agencies in New Zealand, with 38.2% of the searches.

  2. In October 2026, Adhesion rose from 8th to 7th among Auckland digital marketing agencies in New Zealand.

How are Adhesion’s and Sprocket Digital’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adhesion’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adhesion

1 branded search term

  • adhesion agency

Sprocket Digital

1 branded search term

  • sprocket digital

How the Brand Demand Index is measured

Other head-to-heads among Auckland digital marketing agencies

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