Brandwave

How popular isRubbermaid?

In September 2026, people searched for Rubbermaid by name about 1,080 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand meal prep containers brand searches, placing Rubbermaid third out of five brands. When we asked both ChatGPT and Google AI Overviews about meal prep containers brands, Rubbermaid did not appear in any of the answers.

Search and AI answers in September 2026

Rubbermaid is the third most searched of 5 competitors and not listed in any AI answer.

  1. SistemaShare of searches 85.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PyrexShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RubbermaidShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GladShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GlasslockShare of searches 0.58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top meal prep containers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubbermaid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Glasslock2nd
  3. Pyrex3rd
  4. Rubbermaid–
  5. Glad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glasslock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal prep containers brands

5 answers

  • Asked ChatGPT

    “Which meal prep containers brand should I buy in New Zealand?”

    1. 1Glasslock
    2. 2Sistema
    3. 3Pyrex

  • Asked ChatGPT

    “What are the best meal prep containers brands in New Zealand?”

    1. 1Sistema
    2. 2Pyrex
    3. 3Glasslock

  • Asked ChatGPT

    “What's the best meal prep containers brand in New Zealand for meal prep lunches?”

    1. 1Sistema
    2. 2Glasslock

  • Searched Google, AI Overview

    “meal prep containers nz”

    1. 1Sistema

  • Searched Google, AI Overview

    “food storage containers nz”

    1. 1Sistema

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which meal prep containers brands compete with Rubbermaid?

Rubbermaid against meal prep containers brands in New Zealand, by month

Share of searches by month for Sistema, Pyrex, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaPyrexRubbermaidGladGlasslock
Oct 202586.6%8.6%3.1%1%0.73%
Nov 202586.3%8.8%3.1%1%0.75%
Dec 202586.2%9.7%2.8%0.67%0.67%
Jan 202688.6%7.5%2.7%0.52%0.73%
Feb 202687%9.2%2.2%0.9%0.64%
Mar 202685.2%10.4%2.5%1.3%0.58%
Apr 202686.8%8.8%2.5%1%0.75%
May 202685.6%10.6%2.1%1%0.73%
Jun 202685.6%10.1%2.4%1.3%0.7%
Jul 202687%9.4%2.2%0.92%0.39%
Aug 202686.9%9.2%2.7%0.89%0.38%
Sep 202685.6%10.4%2.4%1%0.58%

  1. 1.Sistema

    85.6%

    Held 1st. 6K estimated branded searches, -12.6% vs prior month. Share -1.3 points.

  2. 2.Pyrex

    10.4%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Rubbermaid

    2.4%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.

  4. 4.Glad

    1%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Glasslock

    0.58%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

Compare popularity between Rubbermaid and its closest rivals

Every comparison with Rubbermaid

7 comparisons

How has branded search demand for Rubbermaid changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among meal prep containers brands in New Zealand decreased from 3.1% to 2.4%.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among meal prep containers brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 2.1% in May 2026.

How did search popularity change for New Zealand meal prep containers brands in September 2026?

4 changes

  1. In September 2026, Pyrex gained share of searches among meal prep containers brands in New Zealand, from 9.2% to 10.4%.

  2. In September 2026, Sistema lost share of searches among meal prep containers brands in New Zealand, from 86.9% to 85.6%.

  3. Estimated monthly branded searches for Glasslock in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

  4. Estimated monthly branded searches for Rubbermaid in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Rubbermaid’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubbermaid
  • rubbermaid bins
  • rubbermaid chilly bin
  • rubbermaid containers
  • rubbermaid gloves
  • rubbermaid power scrubber
  • rubbermaid stock tank
  • rubbermaid storage totes
  • rubbermaid trolley

Do you work for Rubbermaid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubbermaid compete?

Rubbermaid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage brands3rd of 75.8%Show ranking
Meal prep containers brands3rd of 52.4%Shown above
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