Brandwave

Décor vs Rubbermaid:Which is more popular?

In September 2026, Rubbermaid had more branded searches than Décor among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Décor had 440. Rubbermaid made up 5.8% of all food storage brand searches we track, and Décor accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about food storage brands, Décor appeared in two of the five answers and Rubbermaid in none.

Among food storage brands in New Zealand in September 2026

Who do people search for more?

Rubbermaid, about 2 searches for every 1 for Décor

Rubbermaid 1.1K searchesDécor 440 searches

Who does AI mention more?

Décor, mentioned in 2 of 5 answers, Rubbermaid in 0

Décor in 2 of 5Rubbermaid in 0 of 5

Who does AI recommend more?

Décor, the only one of the two named

Décor first in 2Rubbermaid never named

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Décor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Décor or Rubbermaid more popular in search?

This chart shows how often people search Google for Décor and Rubbermaid by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.

Décor and Rubbermaid among food storage brands in New Zealand, by month

Share of searches by month for Rubbermaid, Décor. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

How has the Décor and Rubbermaid comparison changed over the last 12 months?

3 findings
  • Rubbermaid was ahead of Décor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Décor’s share of searches among food storage brands in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 250 to 440.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.

How did search popularity change for New Zealand food storage brands in September 2026?

2 changes

  1. In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.

  2. Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Décor’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Décor

4 branded search terms

  • decor containers
  • decor food storage
  • decor glass containers
  • decor lunch box

Rubbermaid

9 branded search terms

  • rubbermaid
  • rubbermaid bins
  • rubbermaid chilly bin
  • rubbermaid containers
  • rubbermaid gloves
  • rubbermaid power scrubber
  • rubbermaid stock tank
  • rubbermaid storage totes
  • rubbermaid trolley

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

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