Brandwave

Rubbermaid vs Sistema:Which is more popular?

In September 2026, Sistema had more branded searches than Rubbermaid among meal prep containers brands in New Zealand. Sistema had about 5,950 branded searches, while Rubbermaid had 170. Sistema made up 85.6% of all meal prep containers brand searches we track, and Rubbermaid accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about meal prep containers brands, Sistema appeared in all five answers and Rubbermaid in none.

Among meal prep containers brands in New Zealand in September 2026

Who do people search for more?

Sistema, about 35 searches for every 1 for Rubbermaid

Sistema 6K searchesRubbermaid 170 searches

Who does AI mention more?

Sistema, mentioned in every answer we collected

Sistema in 5 of 5Rubbermaid in 0 of 5

Who does AI recommend more?

Sistema, the only one of the two named

Sistema first in 3Rubbermaid never named

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Top meal prep containers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema appeared in all five answers. Rubbermaid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Glasslock2nd
  3. Pyrex3rd
  4. Rubbermaid–
  5. Glad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glasslock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal prep containers brands

5 answers

  • Asked ChatGPT

    “Which meal prep containers brand should I buy in New Zealand?”

    1. 1Glasslock
    2. 2Sistema
    3. 3Pyrex

  • Asked ChatGPT

    “What are the best meal prep containers brands in New Zealand?”

    1. 1Sistema
    2. 2Pyrex
    3. 3Glasslock

  • Asked ChatGPT

    “What's the best meal prep containers brand in New Zealand for meal prep lunches?”

    1. 1Sistema
    2. 2Glasslock

  • Searched Google, AI Overview

    “meal prep containers nz”

    1. 1Sistema

  • Searched Google, AI Overview

    “food storage containers nz”

    1. 1Sistema

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rubbermaid or Sistema more popular in search?

This chart shows how often people search Google for Rubbermaid and Sistema by name. Each line represents a brand's share of searches for all five meal prep containers brands we track, month by month, from searches in New Zealand.

Rubbermaid and Sistema among meal prep containers brands in New Zealand, by month

Share of searches by month for Sistema, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaPyrexRubbermaidGladGlasslock
Oct 202586.6%8.6%3.1%1%0.73%
Nov 202586.3%8.8%3.1%1%0.75%
Dec 202586.2%9.7%2.8%0.67%0.67%
Jan 202688.6%7.5%2.7%0.52%0.73%
Feb 202687%9.2%2.2%0.9%0.64%
Mar 202685.2%10.4%2.5%1.3%0.58%
Apr 202686.8%8.8%2.5%1%0.75%
May 202685.6%10.6%2.1%1%0.73%
Jun 202685.6%10.1%2.4%1.3%0.7%
Jul 202687%9.4%2.2%0.92%0.39%
Aug 202686.9%9.2%2.7%0.89%0.38%
Sep 202685.6%10.4%2.4%1%0.58%

How has the Rubbermaid and Sistema comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand meal prep containers brands in September 2026?

2 changes

  1. In September 2026, Sistema lost share of searches among meal prep containers brands in New Zealand, from 86.9% to 85.6%.

  2. Estimated monthly branded searches for Rubbermaid in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rubbermaid

1 branded search term

  • rubbermaid

Sistema

13 branded search terms

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema cooler bag
  • sistema klip it
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

How the Brand Demand Index is measured

Other head-to-heads among meal prep containers brands

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