Brandwave

How popular isPaterson Burn?

In October 2026, people searched for Paterson Burn by name about 840 times in New Zealand, a 25% decrease from the previous year. These searches made up 21.2% of all New Zealand Hamilton optometrist searches, placing Paterson Burn third out of four optometrists. When we asked both ChatGPT and Google AI Overviews about Hamilton optometrists, Paterson Burn did not appear in any of the answers.

Search and AI answers in October 2026

Paterson Burn is the third most searched of 4 competitors and not named in the AI answers we collected.

  1. Rose OptometryShare of searches 51.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Total Vision OptometristsShare of searches 23.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Paterson BurnShare of searches 21.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Gates OptometristsShare of searches 3.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hamilton optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Paterson Burn did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rose Optometry1st
  2. Total Vision Optometrists2nd
  3. Paterson Burn–
  4. Gates Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Paterson Burn compared with other New Zealand Hamilton optometrists?

Paterson Burn against Hamilton optometrists in New Zealand, by month

Share of searches by month for Rose Optometry, Total Vision Optometrists, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.

View monthly share of searches table
MonthRose OptometryTotal Vision OptometristsPaterson BurnGates Optometrists
Nov 202544.7%21.7%28.6%5%
Dec 202550%17.8%28.8%3.4%
Jan 202653.7%14.9%27.6%3.7%
Feb 202648.6%17.6%30.4%3.4%
Mar 202645.4%25.3%26.3%3.1%
Apr 202655.3%20.8%21.4%2.5%
May 202644.4%24.7%26.5%4.3%
Jun 202650%18.8%28.4%2.8%
Jul 202646.3%25.8%25.3%2.6%
Aug 202653.2%21.3%22.3%3.2%
Sep 202654.9%18.1%23.1%3.8%
Oct 202651.8%23.5%21.2%3.5%

  1. 1.Rose Optometry

    51.8%

    Held 1st. 880 estimated branded searches, -12% vs prior month. Share -3.2 points.

  2. 2.Total Vision Optometrists

    23.5%

    Moved from 3rd to 2nd. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.

  3. 3.Paterson Burn

    21.2%

    Moved from 2nd to 3rd. 360 estimated branded searches, -14.3% vs prior month. Share -1.9 points.

  4. 4.Gates Optometrists

    3.5%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.3 points.

Compare popularity between Paterson Burn and its closest rivals

Every comparison with Paterson Burn

6 comparisons

How has branded search demand for Paterson Burn changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Paterson Burn in New Zealand fell from 1.1K to 840.
  • Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand decreased from 28.6% to 21.2%.
  • Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand peaked at 30.4% in February 2026 and was lowest at 21.2% in October 2026.
  • Across the 12 months ending October 2026, Paterson Burn fell from 2nd to 3rd among Hamilton optometrists in New Zealand.

How did search popularity change for New Zealand Hamilton optometrists in October 2026?

4 changes

  1. In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.

  2. In October 2026, Rose Optometry lost share of searches among Hamilton optometrists in New Zealand, from 54.9% to 51.8%.

  3. In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.

  4. Estimated monthly branded searches for Gates Optometrists in New Zealand fell 25% over 12 measured months, from 80 to 60 in October 2026.

How are Paterson Burn’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Paterson Burn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • paterson burn
  • paterson burn cambridge
  • paterson burn chartwell
  • paterson burn hamilton
  • paterson burn optometrist
  • paterson burn tauranga
  • paterson burn thames
  • paterson burn tokoroa
  • patersonburn

Do you work for Paterson Burn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Paterson Burn compete?

Paterson Burn is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hamilton optometrists3rd of 421.2%Shown above
Tauranga optometrists4th of 411.1%Show ranking
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