Paterson Burn vs Total Vision Optometrists:Which is more popular in New Zealand?
In October 2026, Total Vision Optometrists had more branded searches than Paterson Burn among Hamilton optometrists in New Zealand. Total Vision Optometrists had about 400 branded searches, while Paterson Burn had 360. Total Vision Optometrists made up 23.5% of all Hamilton optometrist searches we track, and Paterson Burn accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about Hamilton optometrists, Total Vision Optometrists appeared in all three answers and Paterson Burn in none.
Who do people search for more?
Total Vision Optometrists, about 11% more searches than Paterson Burn
Who does AI mention more?
Total Vision Optometrists, mentioned in every answer we collected
Who does AI recommend more?
Total Vision Optometrists, the only one of the two named
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Top Hamilton optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Total Vision Optometrists appeared in all three answers. Paterson Burn did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rose Optometry3 of 3Named in 3 of 3 ChatGPT answers- Total Vision Optometrists3 of 3Named in 3 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
Gates Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Hamilton, New Zealand for an eye test?”
Searched Google, AI Overview
“optometrists hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Paterson Burn or Total Vision Optometrists more popular in search?
This chart shows how often people search Google for Paterson Burn and Total Vision Optometrists by name. Each line represents a brand's share of searches for all four Hamilton optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Total Vision Optometrists, Paterson Burn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rose Optometry | Total Vision Optometrists | Paterson Burn | Gates Optometrists |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 21.7% | 28.6% | 5% |
| Dec 2025 | 50% | 17.8% | 28.8% | 3.4% |
| Jan 2026 | 53.7% | 14.9% | 27.6% | 3.7% |
| Feb 2026 | 48.6% | 17.6% | 30.4% | 3.4% |
| Mar 2026 | 45.4% | 25.3% | 26.3% | 3.1% |
| Apr 2026 | 55.3% | 20.8% | 21.4% | 2.5% |
| May 2026 | 44.4% | 24.7% | 26.5% | 4.3% |
| Jun 2026 | 50% | 18.8% | 28.4% | 2.8% |
| Jul 2026 | 46.3% | 25.8% | 25.3% | 2.6% |
| Aug 2026 | 53.2% | 21.3% | 22.3% | 3.2% |
| Sep 2026 | 54.9% | 18.1% | 23.1% | 3.8% |
| Oct 2026 | 51.8% | 23.5% | 21.2% | 3.5% |
How has branded search for Paterson Burn and Total Vision Optometrists changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Total Vision Optometrists took it in July 2026, Paterson Burn took it in August 2026, Total Vision Optometrists took it in October 2026.
- Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand moved from 28.6% to 21.2%, and its estimated monthly branded searches moved from 460 to 360.
- Across the 12 months ending October 2026, Total Vision Optometrists’ share of searches among Hamilton optometrists in New Zealand moved from 21.7% to 23.5%, and its estimated monthly branded searches moved from 350 to 400.
How did search popularity change for New Zealand Hamilton optometrists in October 2026?
2 changes
In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.
In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.
How are Paterson Burn’s and Total Vision Optometrists’ branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Paterson Burn’s and Total Vision Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paterson Burn
8 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn chartwell
- paterson burn hamilton
- paterson burn optometrist
- paterson burn thames
- paterson burn tokoroa
- patersonburn
Total Vision Optometrists
2 branded search terms
- total vision hamilton
- total vision optometrists
Other head-to-heads among Hamilton optometrists
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