Gates Optometrists vs Rose Optometry:Which is more popular in New Zealand?
In October 2026, Rose Optometry had more branded searches than Gates Optometrists among Hamilton optometrists in New Zealand. Rose Optometry had about 880 branded searches, while Gates Optometrists had 60. Rose Optometry made up 51.8% of all Hamilton optometrist searches we track, and Gates Optometrists accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about Hamilton optometrists, Rose Optometry appeared in all three answers and Gates Optometrists in none.
Who do people search for more?
Rose Optometry, about 15 searches for every 1 for Gates Optometrists
Who does AI mention more?
Rose Optometry, mentioned in every answer we collected
Who does AI recommend more?
Rose Optometry, the only one of the two named
Follow Gates Optometrists vs Rose Optometry and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rose Optometry appeared in all three answers. Gates Optometrists did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rose Optometry3 of 3Named in 3 of 3 ChatGPT answers
Total Vision Optometrists3 of 3Named in 3 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
Gates Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Hamilton, New Zealand for an eye test?”
Searched Google, AI Overview
“optometrists hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gates Optometrists or Rose Optometry more popular in search?
This chart shows how often people search Google for Gates Optometrists and Rose Optometry by name. Each line represents a brand's share of searches for all four Hamilton optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Rose Optometry, Gates Optometrists. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rose Optometry | Total Vision Optometrists | Paterson Burn | Gates Optometrists |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 21.7% | 28.6% | 5% |
| Dec 2025 | 50% | 17.8% | 28.8% | 3.4% |
| Jan 2026 | 53.7% | 14.9% | 27.6% | 3.7% |
| Feb 2026 | 48.6% | 17.6% | 30.4% | 3.4% |
| Mar 2026 | 45.4% | 25.3% | 26.3% | 3.1% |
| Apr 2026 | 55.3% | 20.8% | 21.4% | 2.5% |
| May 2026 | 44.4% | 24.7% | 26.5% | 4.3% |
| Jun 2026 | 50% | 18.8% | 28.4% | 2.8% |
| Jul 2026 | 46.3% | 25.8% | 25.3% | 2.6% |
| Aug 2026 | 53.2% | 21.3% | 22.3% | 3.2% |
| Sep 2026 | 54.9% | 18.1% | 23.1% | 3.8% |
| Oct 2026 | 51.8% | 23.5% | 21.2% | 3.5% |
How has branded search for Gates Optometrists and Rose Optometry changed in New Zealand over the last 12 months?
3 findings
- Rose Optometry was ahead of Gates Optometrists in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand moved from 5% to 3.5%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending October 2026, Rose Optometry’s share of searches among Hamilton optometrists in New Zealand moved from 44.7% to 51.8%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand Hamilton optometrists in October 2026?
2 changes
In October 2026, Rose Optometry lost share of searches among Hamilton optometrists in New Zealand, from 54.9% to 51.8%.
Estimated monthly branded searches for Gates Optometrists in New Zealand fell 25% over 12 measured months, from 80 to 60 in October 2026.
How are Gates Optometrists’ and Rose Optometry’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gates Optometrists’ and Rose Optometry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gates Optometrists
2 branded search terms
- gates optometrists
- gates optometrists hamilton
Rose Optometry
1 branded search term
- rose optometry
Other head-to-heads among Hamilton optometrists
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.