Brandwave

Hamilton optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 2K branded searches and 69.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rose Optometry69.4%
  2. Paterson Burn28.1%
  3. Gates Optometrists2.4%

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Share of SearchLeaderboard

Compare Hamilton optometrists using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton optometrists in New Zealand, by month

Share of Search by month for Rose Optometry, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthRose OptometryPaterson BurnGates Optometrists
Oct 202569.8%27.4%2.8%
Nov 202565.2%31.2%3.6%
Dec 202566.3%30.9%2.8%
Jan 202667.9%29.7%2.4%
Feb 202664.9%32.9%2.3%
Mar 202663.1%34.8%2.2%
Apr 202672.4%25.9%1.6%
May 202662.3%34.2%3.5%
Jun 202665.2%33%1.9%
Jul 202665.7%32.5%1.9%
Aug 202669.4%28.1%2.4%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 2K estimated branded searches · +13.6% vs prior month · +3.8 points

  2. held 2nd · 810 estimated branded searches · -6.9% vs prior month · -4.3 points

  3. held 3rd · 70 estimated branded searches · +40% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton optometrists in New Zealand?

In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 2K branded searches and 69.4% estimated Share of Search within this set. Paterson Burn is in 2nd place, 41.3 percentage points behind at 28.1% Share of Search.

New Zealand hamilton optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rose Optometry69.8% → 69.4%72.4%Apr 202662.3%May 20261st
Paterson Burn27.4% → 28.1%34.8%Mar 202625.9%Apr 20262nd
Gates Optometrists2.8% → 2.4%3.6%Nov 20251.6%Apr 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand increased from 27.4% to 28.1%.
  • Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 72.4% in April 2026 and was lowest at 62.3% in May 2026.
  • Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 34.8% in March 2026 and was lowest at 25.9% in April 2026.
  • Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand peaked at 3.6% in November 2025 and was lowest at 1.6% in April 2026.
  • Across the 11 months ending August 2026, Rose Optometry and Gates Optometrists held steady: their estimated Share of Search among hamilton optometrists in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hamilton optometrists in August 2026?

  1. In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 65.7% to 69.4%.

  2. In August 2026, Gates Optometrists gained estimated Share of Search among hamilton optometrists in New Zealand, from 1.9% to 2.4%.

  3. In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 32.5% to 28.1%.

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