Paterson Burn vs Rose Optometry:Which is more popular by branded search in New Zealand?
In August 2026, Rose Optometry had more branded searches than Paterson Burn among hamilton optometrists in New Zealand. Rose Optometry was estimated to have 3.2K branded searches compared to Paterson Burn’s 1.9K, and held a 60.6% Share of Search versus Paterson Burn’s 36.7%.
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Which is more popular in search, Paterson Burn or Rose Optometry?
Compare Hamilton optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rose Optometry, Paterson Burn. The figures are in the table below the chart.
View monthly share of search table
| Month | Rose Optometry | Paterson Burn | Gates Optometrists |
|---|---|---|---|
| Oct 2025 | 57.5% | 38.3% | 4.2% |
| Nov 2025 | 57.6% | 38.6% | 3.8% |
| Dec 2025 | 55.4% | 41.3% | 3.3% |
| Jan 2026 | 58.2% | 39.1% | 2.7% |
| Feb 2026 | 57.6% | 39.7% | 2.7% |
| Mar 2026 | 58.2% | 39.5% | 2.4% |
| Apr 2026 | 59.8% | 37.7% | 2.5% |
| May 2026 | 54.5% | 42.6% | 2.9% |
| Jun 2026 | 52.1% | 45.3% | 2.6% |
| Jul 2026 | 58.3% | 39.3% | 2.4% |
| Aug 2026 | 60.6% | 36.7% | 2.7% |
| Sep 2026 | — | — | — |
How has the Paterson Burn and Rose Optometry comparison changed over the last 12 months?
3 findings
- Rose Optometry was ahead of Paterson Burn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand moved from 38.3% to 36.7%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand moved from 57.5% to 60.6%, and its estimated monthly branded searches moved from 2.6K to 3.2K.
How did search popularity change for New Zealand hamilton optometrists in August 2026?
2 changes

In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%.

In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Paterson Burn’s and Rose Optometry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paterson Burn
20 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn cambridge nz
- paterson burn chartwell
- paterson burn fraser street
- paterson burn hamilton
- paterson burn optometrist
- paterson burn optometrists cambridge
- paterson burn optometrists hamilton
- paterson burn optometrists hamilton cbd
- paterson burn optometrists te awamutu
- paterson burn optometrists thames
- paterson burn optometrists tokoroa
- paterson burn optometrists waiuku
- paterson burn tauranga
- paterson burn te awamutu
- paterson burn thames
- paterson burn tokoroa
- paterson burn waiuku
- patersonburn
Rose Optometry
2 branded search terms
- rose optometry
- rose optometry hamilton

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.