How popular isGates Optometrists?
In October 2026, people searched for Gates Optometrists by name about 150 times in New Zealand, a 6.3% decrease from the previous year. These searches made up 3.5% of all New Zealand Hamilton optometrist searches, placing Gates Optometrists fourth out of four optometrists. When we asked both ChatGPT and Google AI Overviews about Hamilton optometrists, Gates Optometrists did not appear in any of the answers.
Gates Optometrists is the fourth most searched of 4 competitors and not named in the AI answers we collected.
Rose OptometryShare of searches 51.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Total Vision OptometristsShare of searches 23.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Paterson BurnShare of searches 21.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Gates OptometristsShare of searches 3.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hamilton optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gates Optometrists did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rose Optometry3 of 3Named in 3 of 3 ChatGPT answers
Total Vision Optometrists3 of 3Named in 3 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
Gates Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Hamilton, New Zealand for an eye test?”
Searched Google, AI Overview
“optometrists hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Gates Optometrists compared with other New Zealand Hamilton optometrists?
Share of searches by month for Rose Optometry, Total Vision Optometrists, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rose Optometry | Total Vision Optometrists | Paterson Burn | Gates Optometrists |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 21.7% | 28.6% | 5% |
| Dec 2025 | 50% | 17.8% | 28.8% | 3.4% |
| Jan 2026 | 53.7% | 14.9% | 27.6% | 3.7% |
| Feb 2026 | 48.6% | 17.6% | 30.4% | 3.4% |
| Mar 2026 | 45.4% | 25.3% | 26.3% | 3.1% |
| Apr 2026 | 55.3% | 20.8% | 21.4% | 2.5% |
| May 2026 | 44.4% | 24.7% | 26.5% | 4.3% |
| Jun 2026 | 50% | 18.8% | 28.4% | 2.8% |
| Jul 2026 | 46.3% | 25.8% | 25.3% | 2.6% |
| Aug 2026 | 53.2% | 21.3% | 22.3% | 3.2% |
| Sep 2026 | 54.9% | 18.1% | 23.1% | 3.8% |
| Oct 2026 | 51.8% | 23.5% | 21.2% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 880 | -12% | -3.2 points | |
| 2, moved from 3rd to 2nd | 23.5% | 400 | +21.2% | +5.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.2% | 360 | -14.3% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.5% | 60 | -14.3% | -0.3 points |
51.8%
Held 1st. 880 estimated branded searches, -12% vs prior month. Share -3.2 points.
23.5%
Moved from 3rd to 2nd. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.
21.2%
Moved from 2nd to 3rd. 360 estimated branded searches, -14.3% vs prior month. Share -1.9 points.
3.5%
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.3 points.
Compare popularity between Gates Optometrists and its closest rivals
Every comparison with Gates Optometrists
3 comparisons
How has branded search demand for Gates Optometrists changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Gates Optometrists in New Zealand fell from 160 to 150.
- Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand decreased from 5% to 3.5%.
- Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026.
How did search popularity change for New Zealand Hamilton optometrists in October 2026?
4 changes

In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.

In October 2026, Rose Optometry lost share of searches among Hamilton optometrists in New Zealand, from 54.9% to 51.8%.

In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.

Estimated monthly branded searches for Gates Optometrists in New Zealand fell 25% over 12 measured months, from 80 to 60 in October 2026.
How are Gates Optometrists’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gates Optometrists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gates optometrists
- gates optometrists hamilton
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