Brandwave

How popular isGates Optometrists?

In October 2026, people searched for Gates Optometrists by name about 150 times in New Zealand, a 6.3% decrease from the previous year. These searches made up 3.5% of all New Zealand Hamilton optometrist searches, placing Gates Optometrists fourth out of four optometrists. When we asked both ChatGPT and Google AI Overviews about Hamilton optometrists, Gates Optometrists did not appear in any of the answers.

Search and AI answers in October 2026

Gates Optometrists is the fourth most searched of 4 competitors and not named in the AI answers we collected.

  1. Rose OptometryShare of searches 51.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Total Vision OptometristsShare of searches 23.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Paterson BurnShare of searches 21.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Gates OptometristsShare of searches 3.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hamilton optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gates Optometrists did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rose Optometry1st
  2. Total Vision Optometrists2nd
  3. Paterson Burn–
  4. Gates Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Gates Optometrists compared with other New Zealand Hamilton optometrists?

Gates Optometrists against Hamilton optometrists in New Zealand, by month

Share of searches by month for Rose Optometry, Total Vision Optometrists, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.

View monthly share of searches table
MonthRose OptometryTotal Vision OptometristsPaterson BurnGates Optometrists
Nov 202544.7%21.7%28.6%5%
Dec 202550%17.8%28.8%3.4%
Jan 202653.7%14.9%27.6%3.7%
Feb 202648.6%17.6%30.4%3.4%
Mar 202645.4%25.3%26.3%3.1%
Apr 202655.3%20.8%21.4%2.5%
May 202644.4%24.7%26.5%4.3%
Jun 202650%18.8%28.4%2.8%
Jul 202646.3%25.8%25.3%2.6%
Aug 202653.2%21.3%22.3%3.2%
Sep 202654.9%18.1%23.1%3.8%
Oct 202651.8%23.5%21.2%3.5%
  1. Held 1st. 880 estimated branded searches, -12% vs prior month. Share -3.2 points.

  2. Moved from 3rd to 2nd. 400 estimated branded searches, +21.2% vs prior month. Share +5.4 points.

  3. Moved from 2nd to 3rd. 360 estimated branded searches, -14.3% vs prior month. Share -1.9 points.

  4. Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.3 points.

Compare popularity between Gates Optometrists and its closest rivals

Every comparison with Gates Optometrists

3 comparisons

How has branded search demand for Gates Optometrists changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gates Optometrists in New Zealand fell from 160 to 150.
  • Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand decreased from 5% to 3.5%.
  • Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026.

How did search popularity change for New Zealand Hamilton optometrists in October 2026?

4 changes
  1. In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.

  2. In October 2026, Rose Optometry lost share of searches among Hamilton optometrists in New Zealand, from 54.9% to 51.8%.

  3. In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.

  4. Estimated monthly branded searches for Gates Optometrists in New Zealand fell 25% over 12 measured months, from 80 to 60 in October 2026.

How are Gates Optometrists’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gates Optometrists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gates optometrists
  • gates optometrists hamilton

Do you work for Gates Optometrists? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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