Gates Optometrists vs Paterson Burn:Which is more popular by branded search in New Zealand?
In August 2026, Paterson Burn had more branded searches than Gates Optometrists among hamilton optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Gates Optometrists’ 140, and held a 36.7% Share of Search versus Gates Optometrists’ 2.7%.
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Which is more popular in search, Gates Optometrists or Paterson Burn?
Compare Hamilton optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paterson Burn, Gates Optometrists. The figures are in the table below the chart.
View monthly share of search table
| Month | Rose Optometry | Paterson Burn | Gates Optometrists |
|---|---|---|---|
| Oct 2025 | 57.5% | 38.3% | 4.2% |
| Nov 2025 | 57.6% | 38.6% | 3.8% |
| Dec 2025 | 55.4% | 41.3% | 3.3% |
| Jan 2026 | 58.2% | 39.1% | 2.7% |
| Feb 2026 | 57.6% | 39.7% | 2.7% |
| Mar 2026 | 58.2% | 39.5% | 2.4% |
| Apr 2026 | 59.8% | 37.7% | 2.5% |
| May 2026 | 54.5% | 42.6% | 2.9% |
| Jun 2026 | 52.1% | 45.3% | 2.6% |
| Jul 2026 | 58.3% | 39.3% | 2.4% |
| Aug 2026 | 60.6% | 36.7% | 2.7% |
| Sep 2026 | — | — | — |
How has the Gates Optometrists and Paterson Burn comparison changed over the last 12 months?
3 findings
- Paterson Burn was ahead of Gates Optometrists in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 190 to 140.
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand moved from 38.3% to 36.7%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
How did search popularity change for New Zealand hamilton optometrists in August 2026?
2 changes
In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%.
Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gates Optometrists’ and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gates Optometrists
3 branded search terms
- gates optometrists
- gates optometrists auckland
- gates optometrists hamilton
Paterson Burn
20 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn cambridge nz
- paterson burn chartwell
- paterson burn fraser street
- paterson burn hamilton
- paterson burn optometrist
- paterson burn optometrists cambridge
- paterson burn optometrists hamilton
- paterson burn optometrists hamilton cbd
- paterson burn optometrists te awamutu
- paterson burn optometrists thames
- paterson burn optometrists tokoroa
- paterson burn optometrists waiuku
- paterson burn tauranga
- paterson burn te awamutu
- paterson burn thames
- paterson burn tokoroa
- paterson burn waiuku
- patersonburn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.