How popular isPaterson Burn in search?
In August 2026, there were an estimated 1.9K branded searches for Paterson Burn in New Zealand which is up 12.1% over the last 11 months. Paterson Burn holds 36.7% estimated Share of Search among New Zealand hamilton optometrists and is ranked 2nd of 3 competitors for search popularity.
Rose Optometry60.6%
Paterson Burn36.7%Gates Optometrists2.7%
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Which hamilton optometrists compete with Paterson Burn?
Share of Search by month for Rose Optometry, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.
View monthly share of search table
| Month | Rose Optometry | Paterson Burn | Gates Optometrists |
|---|---|---|---|
| Oct 2025 | 57.5% | 38.3% | 4.2% |
| Nov 2025 | 57.6% | 38.6% | 3.8% |
| Dec 2025 | 55.4% | 41.3% | 3.3% |
| Jan 2026 | 58.2% | 39.1% | 2.7% |
| Feb 2026 | 57.6% | 39.7% | 2.7% |
| Mar 2026 | 58.2% | 39.5% | 2.4% |
| Apr 2026 | 59.8% | 37.7% | 2.5% |
| May 2026 | 54.5% | 42.6% | 2.9% |
| Jun 2026 | 52.1% | 45.3% | 2.6% |
| Jul 2026 | 58.3% | 39.3% | 2.4% |
| Aug 2026 | 60.6% | 36.7% | 2.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 3.2K | 0% | +2.3 points | |
| 2, held 2nd | 36.7% | 1.9K | -10.2% | -2.6 points | |
| 3, held 3rd | 2.7% | 140 | +7.7% | +0.3 points |
60.6%
held 1st · 3.2K estimated branded searches · 0% vs prior month · +2.3 points
36.7%
held 2nd · 1.9K estimated branded searches · -10.2% vs prior month · -2.6 points
2.7%
held 3rd · 140 estimated branded searches · +7.7% vs prior month · +0.3 points
Compare search popularity between Paterson Burn and its closest rivals
How has branded search demand for Paterson Burn changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paterson Burn in New Zealand rose from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand decreased from 38.3% to 36.7%.
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 45.3% in June 2026 and was lowest at 36.7% in August 2026.
How did search popularity change for New Zealand hamilton optometrists in August 2026?
3 changes
In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%.
In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%.
Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
Which tauranga optometrists compete with Paterson Burn?
Share of Search by month for Paterson Burn, Bay Eye Care. The figures are in the table below the chart.
View monthly share of search table
| Month | Paterson Burn | Bay Eye Care |
|---|---|---|
| Oct 2025 | 78.3% | 21.7% |
| Nov 2025 | 76.7% | 23.3% |
| Dec 2025 | 80.5% | 19.5% |
| Jan 2026 | 75.4% | 24.6% |
| Feb 2026 | 76.5% | 23.5% |
| Mar 2026 | 79.8% | 20.2% |
| Apr 2026 | 78.8% | 21.2% |
| May 2026 | 79.3% | 20.7% |
| Jun 2026 | 80.7% | 19.3% |
| Jul 2026 | 81.2% | 18.8% |
| Aug 2026 | 78.5% | 21.5% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.5% | 1.9K | -10.2% | -2.7 points | |
| 2, held 2nd | 21.5% | 530 | +6% | +2.7 points |
78.5%
held 1st · 1.9K estimated branded searches · -10.2% vs prior month · -2.7 points
21.5%
held 2nd · 530 estimated branded searches · +6% vs prior month · +2.7 points
Compare search popularity between Paterson Burn and its closest rivals
How has branded search demand for Paterson Burn changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 81.2% in July 2026 and was lowest at 75.4% in January 2026.
How did search popularity change for New Zealand tauranga optometrists in August 2026?
2 changes
In August 2026, Bay Eye Care gained estimated Share of Search among tauranga optometrists in New Zealand, from 18.8% to 21.5%.
In August 2026, Paterson Burn lost estimated Share of Search among tauranga optometrists in New Zealand, from 81.2% to 78.5%.
How is Paterson Burn measured?
Brandwave collects information about searches that people make online using Paterson Burn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn cambridge nz
- paterson burn chartwell
- paterson burn fraser street
- paterson burn hamilton
- paterson burn optometrist
- paterson burn optometrists cambridge
- paterson burn optometrists hamilton
- paterson burn optometrists hamilton cbd
- paterson burn optometrists te awamutu
- paterson burn optometrists thames
- paterson burn optometrists tokoroa
- paterson burn optometrists waiuku
- paterson burn tauranga
- paterson burn te awamutu
- paterson burn thames
- paterson burn tokoroa
- paterson burn waiuku
- patersonburn
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