Brandwave

How popular isPaterson Burn?

In October 2026, people searched for Paterson Burn by name about 840 times in New Zealand, a 25% decrease from the previous year. These searches made up 11.1% of all New Zealand Tauranga optometrist searches, placing Paterson Burn fourth out of four optometrists. When we asked both ChatGPT and Google AI Overviews about Tauranga optometrists, Paterson Burn did not appear in any of the answers.

Search and AI answers in October 2026

Paterson Burn is the fourth most searched of 4 competitors and not named in the AI answers we collected.

  1. Bay Eye CareShare of searches 43.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Bethlehem Eye CareShare of searches 30.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Tauranga Eyecare by Langford CallardShare of searches 15.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Paterson BurnShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Tauranga optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Paterson Burn did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bethlehem Eye Care1st
  2. Bay Eye Care2nd
  3. Tauranga Eyecare by Langford Callard3rd
  4. Paterson Burn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Paterson Burn compared with other New Zealand Tauranga optometrists?

Paterson Burn against Tauranga optometrists in New Zealand, by month

Share of searches by month for Bay Eye Care, Bethlehem Eye Care, Tauranga Eyecare by Langford Callard, Paterson Burn. The figures are in the table below the chart.

View monthly share of searches table
MonthBay Eye CareBethlehem Eye CareTauranga Eyecare by Langford CallardPaterson Burn
Nov 202547.5%24.6%18%9.8%
Dec 202539.7%31%19%10.3%
Jan 202637.8%32.9%17.1%12.2%
Feb 202641.4%25.7%20%12.9%
Mar 202639.7%31%19%10.3%
Apr 202639.3%36.1%14.8%9.8%
May 202639.4%31%19.7%9.9%
Jun 202645.8%25%19.4%9.7%
Jul 202642.9%28.6%18.2%10.4%
Aug 202640.6%28.1%21.9%9.4%
Sep 202644.3%25.7%20%10%
Oct 202643.1%30.6%15.3%11.1%

  1. 1.Bay Eye Care

    43.1%

    Held 1st. 310 estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Bethlehem Eye Care

    30.6%

    Held 2nd. 220 estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  3. 3.Tauranga Eyecare by Langford Callard

    15.3%

    Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -4.7 points.

  4. 4.Paterson Burn

    11.1%

    Held 4th. 80 estimated branded searches, +14.3% vs prior month. Share +1.1 points.

Compare popularity between Paterson Burn and its closest rivals

Every comparison with Paterson Burn

6 comparisons

How has branded search demand for Paterson Burn changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Paterson Burn in New Zealand fell from 1.1K to 840.
  • Across the 12 months ending October 2026, Paterson Burn’s share of searches among Tauranga optometrists in New Zealand increased from 9.8% to 11.1%.
  • Across the 12 months ending October 2026, Paterson Burn’s share of searches among Tauranga optometrists in New Zealand peaked at 12.9% in February 2026 and was lowest at 9.4% in August 2026.

How did search popularity change for New Zealand Tauranga optometrists in October 2026?

4 changes

  1. In October 2026, Bethlehem Eye Care gained share of searches among Tauranga optometrists in New Zealand, from 25.7% to 30.6%.

  2. In October 2026, Paterson Burn gained share of searches among Tauranga optometrists in New Zealand, from 10% to 11.1%.

  3. In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.

  4. In October 2026, Bay Eye Care lost share of searches among Tauranga optometrists in New Zealand, from 44.3% to 43.1%.

How are Paterson Burn’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Paterson Burn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • paterson burn
  • paterson burn cambridge
  • paterson burn chartwell
  • paterson burn hamilton
  • paterson burn optometrist
  • paterson burn tauranga
  • paterson burn thames
  • paterson burn tokoroa
  • patersonburn

Do you work for Paterson Burn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Paterson Burn compete?

Paterson Burn is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hamilton optometrists3rd of 421.2%Show ranking
Tauranga optometrists4th of 411.1%Shown above
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