Paterson Burn vs Tauranga Eyecare by Langford Callard:Which is more popular in New Zealand?
In October 2026, Tauranga Eyecare by Langford Callard had more branded searches than Paterson Burn among Tauranga optometrists in New Zealand. Tauranga Eyecare by Langford Callard had about 110 branded searches, while Paterson Burn had 80. Tauranga Eyecare by Langford Callard made up 15.3% of all Tauranga optometrist searches we track, and Paterson Burn accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Tauranga optometrists, Tauranga Eyecare by Langford Callard appeared in two of the three answers and Paterson Burn in none.
Who do people search for more?
Tauranga Eyecare by Langford Callard, about 38% more searches than Paterson Burn
Who does AI mention more?
Tauranga Eyecare by Langford Callard, mentioned in 2 of 3 answers, Paterson Burn in 0
Who does AI recommend more?
Tauranga Eyecare by Langford Callard, the only one of the two named
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Top Tauranga optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tauranga Eyecare by Langford Callard was mentioned in two out of three: in two of the three ChatGPT answers. Paterson Burn did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bethlehem Eye Care3 of 3Named in 3 of 3 ChatGPT answers
Bay Eye Care2 of 3Named in 2 of 3 ChatGPT answers- Tauranga Eyecare by Langford Callard2 of 3Named in 2 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Tauranga, New Zealand for an eye test?”
Searched Google, AI Overview
“tauranga optometrist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Paterson Burn or Tauranga Eyecare by Langford Callard more popular in search?
This chart shows how often people search Google for Paterson Burn and Tauranga Eyecare by Langford Callard by name. Each line represents a brand's share of searches for all four Tauranga optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Tauranga Eyecare by Langford Callard, Paterson Burn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bay Eye Care | Bethlehem Eye Care | Tauranga Eyecare by Langford Callard | Paterson Burn |
|---|---|---|---|---|
| Nov 2025 | 47.5% | 24.6% | 18% | 9.8% |
| Dec 2025 | 39.7% | 31% | 19% | 10.3% |
| Jan 2026 | 37.8% | 32.9% | 17.1% | 12.2% |
| Feb 2026 | 41.4% | 25.7% | 20% | 12.9% |
| Mar 2026 | 39.7% | 31% | 19% | 10.3% |
| Apr 2026 | 39.3% | 36.1% | 14.8% | 9.8% |
| May 2026 | 39.4% | 31% | 19.7% | 9.9% |
| Jun 2026 | 45.8% | 25% | 19.4% | 9.7% |
| Jul 2026 | 42.9% | 28.6% | 18.2% | 10.4% |
| Aug 2026 | 40.6% | 28.1% | 21.9% | 9.4% |
| Sep 2026 | 44.3% | 25.7% | 20% | 10% |
| Oct 2026 | 43.1% | 30.6% | 15.3% | 11.1% |
How has branded search for Paterson Burn and Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months?
3 findings
- Tauranga Eyecare by Langford Callard was ahead of Paterson Burn in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Paterson Burn’s share of searches among Tauranga optometrists in New Zealand moved from 9.8% to 11.1%, and its estimated monthly branded searches moved from 60 to 80.
- Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand moved from 18% to 15.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand Tauranga optometrists in October 2026?
2 changes
In October 2026, Paterson Burn gained share of searches among Tauranga optometrists in New Zealand, from 10% to 11.1%.
In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.
How are Paterson Burn’s and Tauranga Eyecare by Langford Callard’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Paterson Burn’s and Tauranga Eyecare by Langford Callard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paterson Burn
8 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn chartwell
- paterson burn optometrist
- paterson burn tauranga
- paterson burn thames
- paterson burn tokoroa
- patersonburn
Tauranga Eyecare by Langford Callard
1 branded search term
- tauranga eyecare by langford callard
Other head-to-heads among Tauranga optometrists
- Bay Eye Care vs Bethlehem Eye Care: compare popularity
- Bay Eye Care vs Tauranga Eyecare by Langford Callard: compare popularity
- Bay Eye Care vs Paterson Burn: compare popularity
- Bethlehem Eye Care vs Tauranga Eyecare by Langford Callard: compare popularity
- Bethlehem Eye Care vs Paterson Burn: compare popularity
Put your own brand in this comparison
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